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Silke Mühlmeier

University of St. Gallen

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Publication

Featured researches published by Silke Mühlmeier.

Transportation Research Part D-transport and Environment | 2011

Who will buy electric cars? An empirical study in Germany

Theo Lieven; Silke Mühlmeier; Sven Henkel; Johann F. Waller

Journal of Business Research | 2010

The impact of sales encounters on brand loyalty

Tim Oliver Brexendorf; Silke Mühlmeier; Torsten Tomczak; Martin Eisend

Journal of Product Innovation Management | 2012

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

Jelena Spanjol; Silke Mühlmeier; Torsten Tomczak

Marketing Review St. Gallen | 2008

Relevanz von Sponsoring - wann sich das Engagement wirklich lohnt

Torsten Tomczak; Silke Mühlmeier; Tim Oliver Brexendorf; Wolfgang Jenewein

WiSt - Wirtschaftswissenschaftliches Studium | 2009

Die van Westendorp-Methode: Ein zu Unrecht vernachlässigtes Verfahren zur Ermittlung der Zahlungsbereitschaft?

Sven Reinecke; Silke Mühlmeier; Peter Mathias Fischer

Archive | 2007

The impact of sales encounter satisfaction on salesperson and brand loyalty

Tim Oliver Brexendorf; Silke Mühlmeier; Torsten Tomczak

Archive | 2008

Brand-oriented Leadership

Wolfgang Jenewein; Silke Mühlmeier

Archive | 2004

Der aufgabenorientierte Ansatz - Kompetenzen im Marketing

Silke Mühlmeier

Archive | 2008

Markenführung - das Verkaufsgespräch prägt die Markeneinstellung des Kunden

Tim Oliver Brexendorf; Silke Mühlmeier; Torsten Tomczak

Archive | 2008

Relevanz und Wirkung von Sponsoring - Ergebnisse einer empirischen Studie zum Sponsoring in der Schweiz

Torsten Tomczak; Silke Mühlmeier; Tim Oliver Brexendorf; Wolfgang Jenewein

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Torsten Tomczak

University of St. Gallen

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Tim Oliver Brexendorf

WHU - Otto Beisheim School of Management

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Sven Reinecke

University of St. Gallen

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Wolfgang Jenewein

University of St. Gallen

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Sven Molner

University of London

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Dirk Zupancic

University of St. Gallen

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Alexander Schagen

University of St. Gallen

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Peter Mathias Fischer

University of St. Gallen

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Sven Henkel

University of St. Gallen

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Martin Eisend

European University Viadrina

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