Antti Haahti

A multi‐attribute approach to understanding image of a theme park

This study investigates the image of a theme park by determining the relative importance of factors tourists rely on in their evaluations of a theme park and their assessments of that theme park in satisfying these motives. The analytical framework of the importance‐ performance technique is used in analyzing the data. The SantaPark in Rovaniemi, Finland serves as the study setting. Study results and their implications are discussed.

Determinants of place identity and dependence: the case of international tourists in Tanzania.

This research examines the effects of expectation (perceived attractiveness) on satisfaction, place identity, and place dependence. Place identity and place dependence are viewed as relational components of choice and relate to deeper needs. This study proposes that these two relational components depend on transactional expectations, which are emergent and determined by past experiences and visitor goals. In a theoretically elaborated and tested Structural Equation Model (SEM) this study assumes that these relationships vary according to intentions to return. The study addresses the conditions under which loyalty intentions influence the deeper place attachments (place identity and place dependence) that visitors associate with attractive cultural and natural destinations. The model is tested on a sample of 504 international tourists visiting Tanzania during fall 2010, and explains 59% of variance in the predicted dependent variables. The results are linked to a discussion on loyalty programs.

Motives, partner selection and establishing Trust Reciprocity and Interorganisational Commitment

This research proposes a model of Interorganisational Commitment (IOC). The model is based on six constructs and was tested on 99 small and medium sized firms. The model examines interaction and non-interaction between firms. The theoretical model suggests that firms enter relationships in sequences, where they first consider motives and partner preferences before interaction takes place. Later in the sequence more extensive interactions develop into committed relationships that have consequences influenced by Trust (TRU) and Reciprocity (RCP) perceptions, which influence and promote lasting IOCs. The tested model exhibits nomological, convergent and discriminant validity, as well as reliability.