Arash Kordestani

Emerging trends in sustainability research: a look back as we begin to look forward

This research is a content analysis of 1502 peer-reviewed articles on sustainability. The aim is to investigate emerging themes and trends in this area of research and move towards recommendations ...

Why a few social networking sites succeed while many fail

The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM ...

Consumer Behavior Research : A Synthesis of the Recent Literature

This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.

Environmentally and socially responsible buyer supplier relationship management

Stakeholders expect corporations to improve their sustainability performance through observing environmental and social demands, and corporations respond to these requirements through applying corporate social responsibility (CSR). CSR can be achieved by designing a sustainable supply chain in cooperation with companies along the supply chain. The stakeholder pressure on corporations to become sustainable transfers across the supply chain to suppliers. Buying firms manage the relationship with suppliers through supply management. Then, supplying managers’ attention to customer’s sustainability demands and reflecting such demands in their supply can improve the sustainability performance of the suppliers. This improvement in performance of suppliers emanates in supplied products and services and it gives buying firm a comparative advantage against competitors. Accordingly, sustainable supply management and buyer-supplier cooperation on achieving sustainability can address the sustainability concerns of the current business world. However, very few existing studies have considered the impact of sustainable supply management on improving sustainability performance of the buying firm. The current study goes beyond improving the sustainability performance of the buying firm. Specifically, the present research illustrates how sustainable supply management and buyer-suppliers cooperation can boost sustainability performance of the suppliers.

Understanding Consumers’ Perception of Sustainable Consumption: A ZMET Approach

Considering importance of consumers’ understanding of sustainability in shaping their attitude toward CSR and its successful implementation, this research uses the Zaltman metaphor elicitation tech ...

Preferences of young news consumers: A conjoint analysis

As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world.

Paying Premium Prices for Sustainable Tourism: An Investigation of Some Antecedents

In line with the growing consciousness among tourists about their impact on the environment, there is an increasing interest for more sustainable holiday alternatives. Therefore, ecotourism, that is: the travelling to relatively undisturbed or uncontaminated areas with the specific objective of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas, is currently growing at a rate much higher than the general tourism industry. Although the marketing community have responded to the general call for more research on sustainability in tourism, the extant literature appear to lack an integrative framework that incorporates antecedents of ecotourism intention and paying premium for ecotourism offerings. The present study drew from TPB and Inglehart’s materialist-postmaterialist assumptions in explaining the antecedents of intention to visit ecotourism destinations and willingness to pay a premium price.