Basilio Calderón

Ganar tamaño y territorio : fusiones de empresas y nuevos yacimientos de actividad en el sector inmobiliario español

Spanish building societies have deeply changed their usual strategies in relation to the real-estate business since 1995. The main features of the real-estate market during the last five years of the twentieth century were characterized by the purchase and amalgamation of enterprises, which were frequently endorsed by banking systems as the only way to compete in a very open and demanding market, by the reduction in their traditional business —housing promotion— and by the increase in other safer and more profitable activities such as rent management —particularly offices— and strategic reserves of housing-estate land. All these strategies are developed not only in the city in which the company has its head office but also in regional, national and international markets.