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Dive into the research topics where Carmen Llorente Barroso is active.

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Featured researches published by Carmen Llorente Barroso.


Comunicar | 2015

Mayores e Internet: La Red como fuente de oportunidades para un envejecimiento activo

Carmen Llorente Barroso; Mónica Viñarás Abad; María Sánchez Valle

Global ageing has led European and international organizations to develop programs for active ageing, in order to reconstruct the role of the elderly in society. Active ageing includes social communication aspects which have been the subject of less research than other more pressing ones linked to physical and economic characteristics. This research is centered on these communication variables; it addresses the link between the elderly and Internet, and has two main objectives: to discover how useful Internet is for this age group, and to explain the potential this medium has for active ageing. To do so, a qualitative methodology is used based on three discussion groups, each made up of four or five people between the ages of 56 and 81, led by an expert moderator. The results of the qualitative content analysis of each discussion indicate that the Internet is a source of opportunities for the elderly, and this potential may be divided into four categories: Information, communication, transactions and administration, together with leisure and entertainment. This potential improves the quality of life for the elderly and contributes to their active ageing. However, to maximize this, e-inclusion programs and methodologies are needed to make the Internet user-friendlier for the elderly and provide them with training in digital skills.


Revista ICONO14. Revista científica de Comunicación y Tecnologías emergentes | 2012

La Responsabilidad Social Corporativa: una estrategia para conseguir imagen y reputación

María Luisa García Guardia; Carmen Llorente Barroso


Questiones publicitarias: revista internacional de comunicación y publicidad | 2013

Eficacia publicitaria en redes sociales : el caso de Mango en Facebook España

Carmen Llorente Barroso; Ángel Bartolomé Muñoz de Luna; Esther Navarro Martínez


Revista ICONO14. Revista científica de Comunicación y Tecnologías emergentes | 2012

Happing: Nativos digitales al servicio de la imagen corporativa de Coca-Cola

Carmen Llorente Barroso


Historia Y Comunicacion Social | 2010

La construcción globalizada del logo-símbolo y la globalización de la marca a través del mismo

Francisco García García; Carmen Llorente Barroso; María Luisa García Guardia


Archive | 2012

Fundamentos de la Eficacia Publicitaria y el retorno de la inversión

Carmen Llorente Barroso; Mª Luisa García Guardia


Creatividad y sociedad: revista de la Asociación para la Creatividad | 2010

La marca en la hipermedia

Carmen Llorente Barroso; Patricia Núñez Gómez; María Luisa García Guardia


Vivat Academia | 2018

Análisis comparativo de la simbología cromática en publicidad. NIKE en China y España / Comparative analysis of chromatic symbology in advertising. NIKE in China and Spain

Carmen Llorente Barroso; Francisco García García; Virginia Soria Jiménez


Revista Latina de Comunicación Social | 2017

Administración electrónica y e-inclusión de las personas mayores

Mónica Viñarás Abad; Leopoldo Abad Alcalá; Carmen Llorente Barroso; María Sánchez Valle; Marilé Pretel Jiménez


Profesional De La Informacion | 2017

Electronic government and online tasks: Towards the autonomy and empowerment of senior citizens

Leopoldo Abad Alcalá; Carmen Llorente Barroso; María Sánchez Valle; Mónica Viñarás Abad; Marilé Pretel Jiménez

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Mónica Viñarás Abad

Centro de Estudios Universitarios

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Francisco García García

Complutense University of Madrid

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Patricia Núñez Gómez

Complutense University of Madrid

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