Cheul Rhee

Benchmarking Technique in E-Business Using the Galileo Method

We propose a benchmarking technique that is combined with customer’s cognitive structures. Customer’s cognitive structures are determined using a multi-dimensional scaling tool that has been often used in marketing to analyze customer’s behaviors. In this paper, a unique multi-dimensional scaling method is used, not only to analyze customer’s behaviors, but also to perform the proposing benchmarking analysis. To do this, a survey was conducted to obtain customer’s cognitive data and the Galileo method was applied to this data to obtain customer’s cognitive map. A benchmarking method was then proposed based on this cognitive map. The efficacy of the proposed benchmarking method is also discussed with another data set.

Impact of ICT Investment on Agricultural Sector: Analysis of Korean Corporations Based on IT Portfolio Framework

3 Department of e-business School of Business Administration, Ajou University, Suwon, Republic of Korea Abstract In several industries, including the agriculture industry, information and communication technology (ICT) expenditure has been gradually increasing. This study explores the ICT investment of Korean agricultural corporations, and examines the effect of ICT investment on their profitability using an IT portfolio framework. As the organizational capabilities and environment in which ICT is used is critical in examining its impact, the IT-savvy level is used as a moderator. An increase in ICT investment size results in a significantly positive effect on profitability in organizations with higher IT-savvy levels, whereas there is no effect in organizations with lower IT-savvy levels. This study shows the necessity of understanding the structure of ICT investments in the agriculture industry, and suggests the importance of organizational capabilities and environment in making best use of ICT.

The Influence of Ginseng Cultivating Farms’ Characteristics on the Attitude and Intention to adopt GAP

1 This paper is supported by the research project (project number: PJ0084582013) of Rural Development Administration. ABSTRACT As the consumers’ anxiety for food increases, the interest in food safety also increases. To satisfy the public requirement on food safety, the government is trying to set up a food safety standard by using regulations and certification systems. However, there is still difficulty in building up complex traceability systems for medicinal crops including ginseng due to the low participation of farming industries. The purpose of this empirical research is to draw factors that impede the GAP adoption of ginseng farms. By comparing the average attitude and intention to adopt the ginseng farms’ depending on its characteristics through a two-tailed test, it was drawn that continuous farming education can positively influence the GAP adoption of the ginseng farms.