Young-Chan Choe

The effect of deterrence policy in software piracy cross-cultural analysis between Korea and Vietnam

This research focuses on the comparison of piracy behaviour between Korea and Vietnam, and empirical validation of a model of software piracy based on expected utility theory, deterrence theory and institution isomorphism theory. A survey of 132 (Korea) and 145 (Vietnam) respondents was carried out in 2008 and PLS (Partial Least Square) was utilized for the analysis. Our results indicate that the relationships between punishment certainty and attitude, and mimetic pressure and intention, are significantly different between Korea and Vietnam. Several implications are considered from the political and cultural aspects.

A Study on the Organizational Fit of IT Supporting Organizations : A Case of IT Supporting Agricultural Promotion Agencies

The concrete information technology (IT) has affected ways for supporting agricultural products. However, studies relating IT to agriculture in a broader sense have not been prevalent. The objective of this study is to improve agencies` effectiveness and performance in the use and application of IT through understanding the organizational fit and misfit. This research applied a multi-contingency view to Korean IT supporting agricultural promotion agencies and it evaluated the competitiveness of these agencies with reference to the correspondence of factors (Goal, Strategy, Environment, Knowledge Exchange, Task Design, and Information System) affecting their performance with organizational goals. The results reveal that organizations with good performance show better organizational fit with their organizational goal. This study contributes to the ways of efficient IT management in agricultural organizations in Korea.

The Power of Trust in the Relationship between Online Shopping Experience and Perceived Shopping Value

The main goal of this study is to investigate the importance of trust as a mediator between shopping experience and shopping value. Previous studies on utilitarian shopping value and hedonic shopping value have focused on the antecedents and outcomes of those shopping values. Also, although the role of trust has been studied a lot in the series of studies on online shopping mall, most of them focus on the relationship with intention to shop or use and there are few studies on the mechanism in which consumers get to have shopping value. This study tries to see how trust can boost utilitarian shopping value and hedonic shopping value which can lead to consumer’s loyalty to the shopping mall. A structural equation model is proposed and examined through a survey research to investigate the role of trust in forming perceived shopping value. One model included the trust variable as a mediator and the other excluded it. The comparison of R2 verified that the first model had a better fit. The results of the study show that the level of experience has a significant impact on both utilitarian and hedonic shopping values in the case of the model without the mediator. But experience has an insignificant or a partially significant effect on utilitarian and hedonic shopping values when trust mediates experience and shopping values. Finally, the implications and limitations are further discussed.

An Dynamic Analysis on the Relationship among Prices, Trading Volumes, Import Volumes and Demand Using VAR － Focused on Cabbage, Onions, and Garlic －

This paper analyses the interrelationship among wholesale price, trading volumes, import volumes and demand for three agricultural products (cabbage, onions, and garlic) by using the consumer panel and the data from the Korea Rural Economic Institute and the Korea Customs Service with a VAR model. T...

Factors affecting Pig Farmers' Adoption of the HACCP System

The goal of this study is to determine, based on survey results, the underlying factors that affect the intention of the farmers who have not adopted the Hazard Analysis and Critical Control Points (HACCP) system for the rearing phase of pig production to adopt this system in the future. The research model for this study was con structed based on strategic contingency theory, the theory of the diffusion of innovation, and the technology acceptance model (TAM). Using structural equation modeling with partial least squares (PLS), this study analyzes the effects of the intensity of competition, the environmental uncertainty, the innovativeness and self-efficacy of the individual farmers, and the impact of the credibility of the G. H. Jung( ) Gyeonggi-do Agricultural Research and Extension Service, South Korea e-mail : jgh1324@gg.go.kr Phone : +82-31-229-6181 K. A. Ahn · H. E. Kim · H. B. Jo · Y. C. Choe Affiliation : Program in Regional Information, College of Agriculture and Life Sciences, Seoul National University, South Korea Phone : +82-2-880-4747 K. A. Ahn e-mail : ahnka@snu.ac.kr H. E. Kim e-mail : etneul@gmail.com H. B. Jo e-mail : jhb243@naver.com Y. C. Choe e-mail : aggi@snu.ac.kr Phone : +82-2-880-4743 This work was carried out with the support of “Cooperative Research Program for Agriculture Science & Technology Development (Project No. PJ0064802011)” Rural Development Administration, Republic of Korea. Agricultural Technology Service Center (ATSC), which acts as the principal agent of technology dissemination and as a leader of change, on the perceived usefulness of technology and the farmers’ intention to adopt the system. The results of the analysis are as follows. First, with regard to the underlying factors affecting the intention to adopt the new system, the intensity of competition within the industry and the institutional credibility of the ATSC were inferred to underlie the perceived usefulness. Second, institutional credibility has a positive impact on the perceived usefulness of the system, and the perceived usefulness, in turn, has a positive impact on the intention to adopt. The perceived ease of use also has a positive impact on the intention to adopt. Because the factor that has the biggest impact on the intention of a farm to adopt is the credibility of the ATSC, it is crucial for extension organizations, such as the ATSC, to make greater efforts to promote the expansion of the HACCP system. Because farmers feel that the implementation of the HACCP system is an instrumental strategy for coping with the high intensity of competition within the industry, they attempt to gain a competitive edge through the production of safe livestock products.