Claudia Ventura

Urban Renewal: Negotiation Procedures and Evaluation Models

In complex programs of urban redevelopment recourse to negotiation procedures between PA and private developers emphasizes the role of evaluation, both in terms of the collective advantage and from the point of view of financial feasibility. The purpose of the contribution is twofold: the first is to investigate the role that can be exercised by the evaluation in order to confer efficiency, fairness, transparency and democratic participation in the processes of formation and implementation of strategic programs for urban and metropolitan development characterized by high levels of complexity, the second objective is to provide an integrated assessment model which can fulfill this role properly and adequately support the decision-makers and the public in decision-making ex-ante to an integrated assessment of the “public convenience” and at the same time check whether there are sufficient margins of feasibility and financial sustainability for the private developer to carry out the investment program.

A Multicriteria Assessment Model for Selecting Strategic Projects in Urban Areas

The main goal of this paper lies in the need to define an assessment methodology to search for the feasibility of strategic programs aimed at achieving the urban sustainable development. The methodology utilizes a multidimensional approach for selecting the strategic actions, in which the choice and the feasibility are conditioned by the multiplicity of involved interests.

Challenges and Opportunities for Assessing Cultural Landscape: an Ecomuseum for Cultural-Based Local Development

This study arises from applied research in regional contexts combined with a deep analysis of cultural landscape potential for socio-cultural and economic local development. In addition, it starts from a careful critical reflection on traditional governance models of naturalistic contexts located on the sidelines of metropolitan suburbs in delay development. It is aimed at deepening the theoretical recognition of the identifying characteristics of the Aspromonte National Park as an inseparable reality and to the definition of rurality as an important tourist attraction and as endogenous development. Moreover the paper present a summary of a pilot project for the definition, assessment and implementation of a model of Ecomuseum of the Cultural Landscape, through the identification of homogeneous territorial areas in which to conduct experimentation and implementation of management models able to trigger processes of exploitation and growth of the Aspromonte area thanks to an innovative strategic planning focused on the community involvement and heritage enhancement.

Territorial Marketing Applied to Cultural Tourism: Assessment of Cultural Event Impacts

Event Marketing and Regional Studies are widely considered discipline with still uncertain and not fully defined contours. In order to highlight the extent and the relevance of developing researches into these fields, it is proposed here a study able to demonstrate the operational validity of marketing in favor territorial development. The research work has addressed the issues of territorial promotion and analysis of touristic attitude of destinations providing an innovative application of the input-output methodology, used in the economic impact analysis.

Role of Cultural Mapping within Local Development Processes: a Tool for the Integrated Enhancement of Rural Heritage

Cultural mapping consists in an innovative tool of knowledge, utilized in the local development processes to enchant territorial resources and to increase local growth in terms of environmental, social and economic sustainability. This research investigates links in strategic planning between heritage, communities and local identity, where knowledge analysis represents the starting-point to define a series of objectives, expressed by local community and by the whole society. Cultural mapping is here applied in the Grecanic Area, a southern Italy region rich of material and immaterial resources in terms of history, nature, culture and it represents a possible instrument for local development, contributing to arise awareness of the local cultural heritage, discarded too many times just for an ephemeral seaside tourism. The research methodology is companied by a survey about the perceptions of the cultural values, material and immaterial, feeling by the community, tourists and visitors. Data are collected and elaborated as graphics and histograms to get an exhausting vision of the country, especially the historical traditions to the contemporary ones. The results are transferred in a Cultural plannings action within the borders of the Metropolitan city of Reggio Calabria.