Corina Ruset

Marketing Management: Promoting Foodstuffs

Designing a proper marketing mix implies having an accurate idea about the market you are trying to conquer or to maintain. Therefore, appealing to the most widespread and accessed media to promote your products is the best way to reach your goals in marketing. A TV guide seems to be one of these media. Surprisingly, the study of such a medium shows that it is not always the case at least as far as foodstuff products are concerned.

The role of communication channels in marketing.

Communication channels represent one of the most important elements in advertising a product. Having in mind this premises, it is obvious that messages that make the object of communication cannot be left at its own will but they should be taken care of, by advertising agencies, specialists in sales promotion and firms or organizations specialized in public relations. The problem that we are interested in, is finding the adequate instrument of communication in order to inform the target public about the existence and the value of a product, in our case: Tuborg beer.

ORGANIZATION OF HUMAN RESOURCES IN RURAL TOURISM UNITS

In the advanced countries, the tertiary sector to which the tourism belongs to has the highest employment degree, the tourism industry being the most powerful labor force absorbent. In Romania, labor force structure shows that 31.3% of the country population is employed in the tertiary sector, from which only 10.6% work in tourism and trade. The rural tourism household must be endowed with the necessary staff to receive tourists and to perform services. Human resources from rural tourism households are either persons belonging to the family, neighbors and acquaintances, either other persons from that locality. In the organization of a tourism pension, we must take into account the work potential structure: number of family members, health condition, structure per age, sex, professional qualification, sources of daily, monthly and annual incomes. Young people play a decisive role in rural tourism development. Although at the beginning they do not have too many material goods, they have power to work, interest, passion, so that their business may prosper. Middle-age families, although they have experience in the organization of a rural tourism pension, their households need modernization and updates in order to meet travelers’ requirements. In the situation when there are human resources belonging to several generations in the rural tourism farms, we consider that the activity may be performed successfully due to the distribution per ages and professions, and the ones involved will have, beside the satisfaction generated by their social utility, the material satisfaction as well. Even if one of the obstacles for rural tourism extension is represented by the lack of qualified labor force, the human resources that perform services in rural tourism units must meet the following conditions: to be able to work, to be able to cook good and diverse food under adequate hygiene-sanitary conditions, to do the cleaning and to combine all qualities to perform the activity in good conditions. No matter what the family composition is, rural tourism brings material and family satisfactions, and also the accomplishment of spiritual aspirations, too, in the household.