D. S. Vlachos

Marketing Dynamic Simulation Modelling in High Tech Laboratories

The paper considers the role of Integrated Marketing Communication in enhancing the brand awareness of high-tech laboratories. By acknowledging the great interaction of public and private laboratories with high-tech companies, the study is aimed at developing a simulation model to be incorporated in the marketing strategy of laboratories. The comprehensive dynamic simulation model that was developed highlights the emphasis that should be placed when B2B marketing activities are the matter of concern. Marketing Dynamic Simulation Modelling is based on the principles of Integrated Marketing. It has been tested in both private and public laboratories, concluding that marketing in the private sector receives more attention than in the public sector. The proposed model incorporates all the components for successfully marketing laboratories by taking their budget restrictions into consideration.

Modeling the development of the online conference’s services

Purpose – The integrated purpose of the libraries’ communication plan in general is to create and accomplish scientific events aiming, first of all, at covering the extensive demand for the scientific conferences. Their primary objective is to raise the prestigious brand name of their organisation, which constitutes the organizing authority. At the same time, this authority, except for its non-profit charitable profile, aims to financial gains by attracting participants for its sustainability. Furthermore, these academic events have contributed to the utmost dissemination of the library’s brand name to an expanding mass of people to the extent of attracting new visitors (Broady-Preston and Lobo, 2011). One of the qualitative academic events, among others, is the creation of academic-nature events, whose following-up is blocked by a multitude of financial barriers according to the new visitors’ viewpoint. Considering the economic crisis, the purpose of this paper is the creation of interesting, in the scie...

Simulation of generation of new ideas for new product development and IT services

This paper describes a dynamic model of the New Product Development (NPD) process. The model has been occurring from best practice noticed in our research conducted at a range of situations. The model contributes to determine and put an IT companys NPD activities into the frame of the overall NPD process[1]. It has been found to be a useful tool for organizing data on IT companys NPD activities without enforcement an excessively restrictive research methodology refers to the model of NPD. The framework, which strengthens the model, will help to promote a research of the methods undertaken within an IT companys NPD process, thus promoting understanding and improvement of the simulation process[2]. IT companies tested many techniques with several different practices designed to improve the validity and efficacy of their NPD process[3]. Supported by the model, this research examines how widely accepted stated tactics are and what impact these best tactics have on NPD performance. The main assumption of th...

The Contribution of Dynamic Simulation Model of Depiction of Knowledge, in the Leading Process of High Technology Companies

The purpose of this paper is to examine the impact of knowledge [ creation mode (e.g. goal-driven and goal-free) and organizational culture on knowledge creation and sharing performance in the context of high technology (high-tech) companies [ with the contribution of Dynamic Simulation Model. Both goal-free and goal-framed creation modes are more likely to support knowledge creation, while the goal-driven mode is not likely to be favorable for knowledge creation. The paper has leveraged the systems dynamic paradigm to conduct sustainable enterprise modelling and iThink system to implement the models. High-tech companies who are frequently looking for new ideas for product design [ and manufacturing technologies [ are more likely to adopt the goal-free creation mode. High-tech companies who would like to emphasize goal achievement with respect to creation in manufacturing should form an organizational culture with a characteristic of market competition [. Also, a company with both goal-free and/or goal-framed creation modes is more likely to be willing to frame its strategic decisions (or goals) and then freely look for creative ways to reach the goals.

Evolutionary Algorithm for Optimal Vaccination Scheme

The following work uses the dynamic capabilities of an evolutionary algorithm in order to obtain an optimal immunization strategy in a user specified network. The produced algorithm uses a basic genetic algorithm with crossover and mutation techniques, in order to locate certain nodes in the inputted network. These nodes will be immunized in an SIR epidemic spreading process, and the performance of each immunization scheme, will be evaluated by the level of containment that provides for the spreading of the disease.

The Role of Open Source Leadership in Developing High Technology Companies

The paper seeks to propose the concept of sustainable enterprise simulation models. The social, environmental and economic models are developed and simulated using iThink in the context of a high technology (high-tech) company. With the rapid growth of Social Networks [, Open source applications are increasingly invading the world of Web. High-tech companies must adapt to the world of open source, by the people who work in them, until their products. The paper has leveraged the systems dynamic paradigm to conduct sustainable enterprise modelling and iThink system to implement the models. It uses the design science research methodology for the proof of concept of the models and modelling processes. The models have been developed for a high-tech company and tested in the business settings. These models were finalised through a number of revisions and iterations of the design, develop, simulate, test and evaluate. While leaders have been around for thousands of years, we have attempted to show how the old rules of leadership [ are no longer helpful in dealing with the new games of the 21st century. In the high-tech companies we studied, we discovered patterns of leadership practice that not only yielded remarkable results, but also created a deep sense of meaning and identity for those involved.

Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures

In this paper is going to be analyzed the different ways and results an IT company will gave if it would use simulation modeling for product merchandizing through social networks (Liu et al., Internet Research 25(2):300–316, 2015). All over through these years the companies are developing different ways of marketing methods on the Internet so they can sell more and more. In this research paper, is going to be presented the results which an IT company could have if it would changed the traditional way of selling and advertising products by social media marketing. A company that produces IT products is going to advertise and deliver these, through social networks, a daily habit in our lives and our routine (Dunne et al., Journal of Research in Interactive Marketing 4(1):46–58, 2010).

Twitter’s tweet method modelling and simulation

This paper seeks to purpose the concept of Twitter marketing methods. The tools that Twitter provides are modelled and simulated using iThink in the context of a Twitter media-marketing agency. The paper has leveraged the system’s dynamic paradigm to conduct Facebook marketing tools and methods modelling, using iThink™ system to implement them. It uses the design science research methodology for the proof of concept of the models and modelling processes. The following models have been developed for a twitter marketing agent/company and tested in real circumstances and with real numbers. These models were finalized through a number of revisions and iterators of the design, develop, simulate, test and evaluate. It also addresses these methods that suit most organized promotion through targeting, to the Twitter social media service. The validity and usefulness of these Twitter marketing methods models for the day-to-day decision making are authenticated by the management of the company organization. It imple...

Random Walks and Optimal Stopping Strategies as a Model for Evolving Networks

In this work, a model for evolving networks is presented based on a Brownian particle. Each time, the Brownian particle enters the network through a randomly selected node. The random walk is terminated after having created m-links with visited nodes. Two strategies have been tested: in the first one, we used a generalized algorithm for the secretary problem in order to maximize the degree of the node with which the new node is connected, while in the second strategy, the Brownian particle creates links with nodes that meets twice. In all cases, scale free, modular, dissasortative networks are created.

Evolutionary Processes in Complex Networks and Small Worlds

In recent years, researchers discovered by empirical studies that the majority of networked systems that occurring in nature and society, exhibit an emerging behavior which is caused by the statistical properties of these systems. Two of the most important factors that characterize those complex systems is the degree distribution of the underlying network and the so called small world property. In this work, we examine the application of evolutionary processes on these systems in order to derive useful results for human dynamics modeling. Simulation experiments are used to explain universal properties observed recently in the vote distribution of proportional elections. Moreover, it has been founded that the hierarchical or modular nature of complex networks accelerates the convergent of a hybrid genetic algorithm applied in a rather complex search space.