Dimitrios K. Nasiopoulos

Modeling the development of the online conference’s services

Purpose – The integrated purpose of the libraries’ communication plan in general is to create and accomplish scientific events aiming, first of all, at covering the extensive demand for the scientific conferences. Their primary objective is to raise the prestigious brand name of their organisation, which constitutes the organizing authority. At the same time, this authority, except for its non-profit charitable profile, aims to financial gains by attracting participants for its sustainability. Furthermore, these academic events have contributed to the utmost dissemination of the library’s brand name to an expanding mass of people to the extent of attracting new visitors (Broady-Preston and Lobo, 2011). One of the qualitative academic events, among others, is the creation of academic-nature events, whose following-up is blocked by a multitude of financial barriers according to the new visitors’ viewpoint. Considering the economic crisis, the purpose of this paper is the creation of interesting, in the scie...

Simulation of generation of new ideas for new product development and IT services

This paper describes a dynamic model of the New Product Development (NPD) process. The model has been occurring from best practice noticed in our research conducted at a range of situations. The model contributes to determine and put an IT companys NPD activities into the frame of the overall NPD process[1]. It has been found to be a useful tool for organizing data on IT companys NPD activities without enforcement an excessively restrictive research methodology refers to the model of NPD. The framework, which strengthens the model, will help to promote a research of the methods undertaken within an IT companys NPD process, thus promoting understanding and improvement of the simulation process[2]. IT companies tested many techniques with several different practices designed to improve the validity and efficacy of their NPD process[3]. Supported by the model, this research examines how widely accepted stated tactics are and what impact these best tactics have on NPD performance. The main assumption of th...

Modeling of Market Segmentation in Social Networks and Media

To reach his goal to market a product or service there is a need to introduce a competitive advantage which should characterize the product. This competitive advantage through various forms of communication of the company (or of the organization) with the customer needs to reach with targeted moves into the appropriate target group. The ultimate goal is to avoid unnecessary waste of resources. In order to find whether the results will have application in the market segmentation in social networks and media, we will make use of simulation models. Thereby, we have the separation of the market for social networks and media to target groups. The highest number of promotions is now based on the Internet which is estimated as faster, cheaper, and wider promotional tool. The research conducted on the Internet and statistics studied, highlighting as a means of communication between the company and target groups of social networks and media. It is reported that worldwide 74 % of adult Internet users have at least one account to them (Pew Internet Project’s research). It followed so that there immediacy consumer contact with the company, which may use many different ways to promote the product. On the part of the company, analyzing properly the data and using social ROI (return on investment), one can pump elements for the success of the product. Finally, creating variables in the model can be done by using a different approach for social networks and media, which results in obtaining data on sales.

Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures

In this paper is going to be analyzed the different ways and results an IT company will gave if it would use simulation modeling for product merchandizing through social networks (Liu et al., Internet Research 25(2):300–316, 2015). All over through these years the companies are developing different ways of marketing methods on the Internet so they can sell more and more. In this research paper, is going to be presented the results which an IT company could have if it would changed the traditional way of selling and advertising products by social media marketing. A company that produces IT products is going to advertise and deliver these, through social networks, a daily habit in our lives and our routine (Dunne et al., Journal of Research in Interactive Marketing 4(1):46–58, 2010).

The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the Problem

We live in an era where science and technology are at their peak. Tremendous changes and the basic need of mankind to interact with others, led social relations to follow another path. That path is social media. In the beginning, they were used for communication, but quickly gained reputation in other fields. Because of the number of people using social media, companies started to use them with clever strategies, in order to attract people to buy their products (Qualman 2011). A question quickly comes in mind. That question is, in what way social media could be used to maximize company’s profit. That question this paper seeks to answer. The purpose of this paper is to analyze that contribution of social media in the management of social relations with customers and use Dynamic Models, in order to simulate that analysis. Thorough research through the paper revealed that using social media combined with clever strategies, the company could achieve high reputation within its customers and therefore significant profit.

Modeling the Promotion Process of Academic Conferences Through Social Media

Social networks are now a crucial part of today’s way of life. Academic conferences is another chapter, that give people the opportunity to explore new ideas and share them with the scientific world. Blending those two factors together in order to achieve a main purpose, could give a remarkable effect. The purpose of this paper is to analyze the promotion process of academic conferences through social media and use simulation models to model that analysis. The reason the paper was created, is to provide this optimal solution to all those seeking how to promote academic conferences effectively through social media. Thorough research through the paper revealed that social media, nowadays used by millions and millions of users can be successfully used to promote academic papers and with great appeal.

Modeling of B2C Communication Strategies in Electronic Commerce

In this paper, there has been an attempt to present the B2C Communication Strategies in Electronic Commerce (e-commerce). The factors of success, as they have emerged from the study of successful e-commerce models until our days, are analyzed. We shall study the interactions between business and customers, by setting variables and by using dynamic simulation models as a key decision tool. Through a thorough study of the interactions between business and customers, and by setting variables and using dynamic simulation models, we wish to demonstrate the need for researching such a matter, in a wide range of factors that affect B2C communication strategies in e-commerce. By using the simulation models, we seek to find the optimum solution, with the ultimate aim of maximizing the wealth of a business.

Modeling of market segmentation for new IT product development

Businesses from all Information Technology sectors use market segmentation[1] in their product development[2] and strategic planning[3]. Many studies have concluded that market segmentation is considered as the norm of modern marketing. With the rapid development of technology, customer needs are becoming increasingly diverse. These needs can no longer be satisfied by a mass marketing approach and follow one rule. IT Businesses can face with this diversity by pooling customers[4] with similar requirements and buying behavior and strength into segments. The result of the best choices about which segments are the most appropriate to serve can then be made, thus making the best of finite resources. Despite the attention which segmentation gathers and the resources that are invested in it, growing evidence suggests that businesses have problems operationalizing segmentation[5]. These problems take various forms. There may have been a rule that the segmentation process necessarily results in homogeneous groups...