Damianos P. Sakas

Modelling strategic management for the development of competitive advantage, based on technology

Purpose – The purpose of this research work is to find a methodology for the strategic development of competitive advantage for information technology (IT) companies (Mezger and Violani, 2011). The ultimate aim of this project is to develop a methodological approach on this issue, based on dynamic simulation models (DSM) (Wirahadikusumah and Abraham, 2003). With the aid of DSM, senior managements of organizations will have the opportunity to make decisions of assured success. This success shall be guaranteed by the realization of entrepreneurial activity in a safe and inexpensive computing environment before actual investment. Design/methodology/approach – This paper highlights the advantages of the dynamic modelling of systems aiming at developing competitive advantage for IT companies (Ordonez de Pablos, 2006). In this research, we have used the science of design and the research methodology for testing the concept of modelling as well as the process of modelling. The models have been completed through ...

The strategy of stakeholder briefing during merger negotiation in the bank market

Purpose – The purpose of this paper is to examine the role of the variable stakeholder briefing in the successful completion of merger negotiations in the Greek banking branch.Design/methodology/approach – The codification is attempted by means of software, so as to clarify the trends for negotiations in win‐win conditions. Data collected by the negotiation process of two large banking companies.Findings – The paper concludes that an important factor for the successful outcome of a merger is also the methodology of briefing enacted by the leaders of the banking branch during both the negotiation and merger process.Originality/value – The two banks follow a different briefing strategy in the issue of stakeholder briefing as well but there is congruency in briefing strategies concerning substantial goals, because both banks develop in a market that modulates tactics of consuming and investing behaviors through forming an “opinion” by the image that the banks give to consumers and investors about their plans.

Pricing Strategy Dynamic Simulation Modelling within the High-Tech Sector

New Product Development (NPD) in the high-tech sector is a rapid paced concept that requires constant efforts and great market awareness. Pricing has received little attention from companies, even if systematic pricing monitoring may lead to serious conclusions regarding the proper allocation of resources and the segmentation of the marketplace. The purpose of the present study is to develop the concept of pricing strategies simulation modelling for the development of new high-tech products. The Pricing Simulation Model successfully represents the process that companies should carefully consider so as to employ the optimal pricing strategy.

Marketing Dynamic Simulation Modelling in High Tech Laboratories

The paper considers the role of Integrated Marketing Communication in enhancing the brand awareness of high-tech laboratories. By acknowledging the great interaction of public and private laboratories with high-tech companies, the study is aimed at developing a simulation model to be incorporated in the marketing strategy of laboratories. The comprehensive dynamic simulation model that was developed highlights the emphasis that should be placed when B2B marketing activities are the matter of concern. Marketing Dynamic Simulation Modelling is based on the principles of Integrated Marketing. It has been tested in both private and public laboratories, concluding that marketing in the private sector receives more attention than in the public sector. The proposed model incorporates all the components for successfully marketing laboratories by taking their budget restrictions into consideration.

Outsourcing or Insourcing in the High Technology Systems Sector in a Maritime Company

The object of this research paper is to examine the concepts of outsourcing and insourcing and their application in the high technology systems sector in a maritime company. When a company chooses to outsource the high technologies sector to an external collaborator, it needs to have the ability to specify to the service provider the required services, in order to obtain the best possible result. On the other hand, when the maritime company decides to provide the required services, it needs to have the ability to adapt its services according to the fast pace of high technology.

Selecting the Project Teams’ Members. A Challenging Human Resources Management Process for Laboratory Research

The aim of our paper is to focus on the way a project manager chooses the appropriate members of his team in order to develop hi - technological project for a laboratory research in different sectors (business, hi-technological, financial, societal, political). Our aim is to focus on the differences and the challenges that hi - technological project team members have in laboratory research.

The Role of Leadership in High Tech Manufacturing Companies in a Changing Environment

This article aims to examine the role of leadership after a change in the business environment of a company, such as a Merger and Acquisition, in high tech manufacturing companies. Particularly as the number of mergers and acquisitions (M&As) continues to increase and during recession times is one of the most common strategy, more leaders are called upon to to develop their skills an play the most important role for the company strategy. For this purpose both qualitative and quantitative methods are used to examine the effect of leadership after a Merger and Acquisition in some Greek companies that operate in manufacturing business. Findings indicate that in many cases the change that occurs as a result of a merger is imposed on the leaders who have the critical role not only to communicate effectively the company strategy but also to find the correct ways to apply the requested performance management strategies, such as recognition, innovation and others in the new company employees.

The Performance Management after Mergers and Acquisitions in High Technology Manufacturing Business

This article aims to determine the main factors that affect the performance management strategy in high technology manufacturing Greek companies after a merger or an acquisition. For this purpose the article is based not only on the latest literature in performance management strategy, but also to interviews of executive members of manufacturing Greek companies and to the primary results of a quantitative analysis in some Greek companies that operate in manufacturing business and had in the near past a change in their environment due to a merger or acquisition. Findings indicate factors such as leadership, learning, teamwork and recognition as the ones that main affect the performance management of the company.

Lessons from a case study for Greek banking M&A negotiations

Purpose – The purpose of this paper is to examine the factor “Staffs beliefs, attitudes and social representations” vis‐a‐vis the part it plays during the negotiation process in the effort of the two leaders of the Greek banking branch to merge.Design/methodology/approach – The codification is attempted by means of software, so as to clarify the trends for negotiations in win‐win conditions. Data were collected by the negotiation process of two large banking companies.Findings – The paper concludes that the private or public character of each banking organization involved in the negotiation process of aiming at a merger will affect its strategic choices in relation to the role played by human beliefs and professional attitudes during the negotiations. Additionally, the research has pointed out some elements that are explained and justified by the existing circumstances in the particular banking area. The fear of change, the stress, the insecurity and the loss of morale are also pointed out as being signi...

The Development of Facebook's Competitive Advantage for Brand Awareness☆

Abstract The paper aims to examine the development of competitive advantage in Facebook for brand awareness. The paper describes a dynamic model of the simulation system associated with the stock of online communication and customer engagement, the increase of users and the geographic connection that social media provide.