Denis Donaire

COMPETITIVIDADE DE CLUSTERS COMERCIAIS: ESTUDO SOBRE UMA AGLOMERAÇÃO DE PEQUENAS LOJAS DE VEÍCULOS NO MUNICÍPIO DE SÃO PAULO

This study aimed to identify if the agglomeration of vehicles shops in the Marechal Tito and São Miguel Avenues (East zone of the city of São Paulo) forms a commercial cluster retailer, from the point of view of the fundamentals of competitive performance of clusters described by Zaccarelli et al. (2008). This is a descriptive quantitative study, run from non-probabilistic sampling based on the criterion of accessibility of researchers among the owners and managers of 128 vehicles shops, which 85.94% are micro companies, 12.50% are small companies and 1.56% midsize companies. It was noted that the agglomeration is still in an early stage of commercial retailer cluster, because although there is strong competition between retailers in that geographical concentration, with absence of privileged positions and selective replacement of non-competitive participants, the cooperation between them is incipient, and there is no initiative aimed at increasing the competitiveness of the agglomeration as a whole.

The Attractiveness of Retail Clusters

The objective was to evaluate the perception of consumers in the purchase process on the attributes considered responsible for the attractiveness of retail cluster. In this sense, a quantitative research was done in which 240 consumers were surveyed in two different retail clusters. The proposed model used the modeling of structural equations based on the partial least squares and the results indicate that the customer service was the most important variable. On the other hand, there was low value for the location, which is usually considered one of the most important factors of the retail mix. Thus, it can be concluded that if there is a retail cluster in which we have good service, prices, conditions of purchase and reliable stores, its location can be made in any region that will result in a strong attractiveness for consumers.

GESTÃO DO CONHECIMENTO EM AMBIENTES DE TELETRABALHO

O presente estudo buscou verificar se ha diferencas significativas na utilizacao de praticas e ferramentas voltadas a gestao do conhecimento na opiniao de trabalhadores presenciais e de teletrabalhadores. Para tanto, este estudo descritivo-quantitativo aplicou um questionario a 319 colaboradores, sendo 180 trabalhadores presenciais e 139 teletrabalhadores, todos atuantes em quinze empresas de porte medio ou grande da industria de software no Brasil. Os resultados encontrados indicam que os teletrabalhadores pesquisados atestaram maior utilizacao de praticas e de ferramentas voltadas a gestao do conhecimento em suas rotinas de trabalho, em comparacao aos trabalhadores presenciais analisados na pesquisa.

Investor relations of bovespa’s stock exchange listed banks: a study on the corporate governance strategy in virtual banking services

As praticas de governanca corporativa tem ganhado maior evidencia nos ultimos anos, principalmente em funcao da necessidade de fortalecimento de seus principios basicos: equidade, prestacao de contas, cumprimento de leis e transparencia. Notadamente em relacao a este ultimo, o relacionamento das empresas com os investidores apresenta-se de vital importância no atual contexto de fortalecimento da governanca corporativa praticada pelas empresas. Este e um estudo descritivo de natureza qualitativa realizado a partir da analise da performance das ferramentas de atendimento virtual ao investidor praticadas pelos bancos multiplos listados na Bovespa, quer seja em niveis diferenciados de governanca corporativa, quer seja no mercado tradicional. Os principais resultados indicam a maior utilizacao das seguintes ferramentas: site, e-mail , formulario eletronico para submissao, FAQ , mapa do site e videoconferencia. Pode-se observar tambem que os bancos multiplos listados em niveis diferenciados de governanca corporativa tem melhor desempenho em relacao aos bancos multiplos listados no mercado tradicional. Tal constatacao deriva do fato de que, no caso dos dez bancos multiplos do mercado tradicional verificados, nove ocuparam as ultimas colocacoes na pesquisa de campo efetuada entre os vinte e cinco bancos multiplos analisados. Palavras-chave: estrategia, relacoes com investidores, atendimento ao investidor.

The customer care IT tools as a competitive advantage factor in the Brazilian retail industry

The fast growing of e-commerce proceeded in profits for many companies. Its application associated to well-designed workflows, i.g., the virtual customer care procedures, can benefit the companies by building long term competitive advantages. This study analysed the virtual customer care of ten big Brazilian retail companies, through the identification and evaluation of the actual Information Technology applied tools in their sites. We stated that Ponto Frio had the highest performance. An intermediate group was composed by Pao de Acucar, Bom Preco, Sonae, Lojas Americanas and Casas Bahia. The bottom line was filled by Pernambucanas, Sendas, Wal-Mart and Carrefour.