Rosângela Sarmento Silva

COMPETITIVIDADE DE CLUSTERS COMERCIAIS: ESTUDO SOBRE UMA AGLOMERAÇÃO DE PEQUENAS LOJAS DE VEÍCULOS NO MUNICÍPIO DE SÃO PAULO

This study aimed to identify if the agglomeration of vehicles shops in the Marechal Tito and São Miguel Avenues (East zone of the city of São Paulo) forms a commercial cluster retailer, from the point of view of the fundamentals of competitive performance of clusters described by Zaccarelli et al. (2008). This is a descriptive quantitative study, run from non-probabilistic sampling based on the criterion of accessibility of researchers among the owners and managers of 128 vehicles shops, which 85.94% are micro companies, 12.50% are small companies and 1.56% midsize companies. It was noted that the agglomeration is still in an early stage of commercial retailer cluster, because although there is strong competition between retailers in that geographical concentration, with absence of privileged positions and selective replacement of non-competitive participants, the cooperation between them is incipient, and there is no initiative aimed at increasing the competitiveness of the agglomeration as a whole.

Análise do Processo de Internacionalização de uma Empresa Venezuelana

This paper aimed to analyze, under the perspectives of economic and organizational behavior theories, the case of the internationalization of Agrogilca, a Venezuelan company classified as an small and medium business, which operates in the mining segment, agricultural materials and building materials. This is an instrumental case study, which had as sources of evidence the examination of documents provided directly by company’s directors and interviews with its owner and employees. For the data analysis and interpretation, it was took the procedure of adaptation to the theory, since the data obtained empirically were contrasted to elements of already consolidated theories about internationalization of companies. It is concluded that the strategy adopted by Agrogilca company is very close to Theory of Market Power proposed by Hymer, in which companies tend to intensify its position abroad and expand their operations. Its internationalization process did not occur according to the Uppsala model, in which the gradualism of relationship matches the gradualism of internationalization processes, but only with exportations that make companies intensify its position abroad, and finally, shows proximity to the internationalization strategy of Multidomestic Theory of Hoskisson. This is because this theory considers as an internationalization cause the sectoral conditions, political structures and customer needs for a greater administrative performance and competitiveness of the company.