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Dive into the research topics where Fairol Halim is active.

Publication


Featured researches published by Fairol Halim.


Journal of Food Products Marketing | 2017

The Pivotal Role of User-Friendly Food Label and Personality Traits on Intention to Consume Packaged Food Products

Muhammad Zeeshan Zafar; Noor Azmi Hashim; Fairol Halim

ABSTRACT The objective of the present study was to examine the effect of friendly food labels on packaged food consumption intention. A questionnaire method was adopted for data collection. The data were collected from 14 Pakistani universities. The systematic random sampling technique was used to draw the required sample size. The sample size was 365, where 730 questionnaires were distributed among students of 14 universities to achieve the required sample. Findings disclosed that a friendly food label has a positive and significant relation with packaged food consumption intention. But in the intervening effect of personality traits between exogenous and endogenous variables, only three personality traits have positive significant mediation—extraversion, conscientiousness, and openness—whereas no mediation was found with neuroticism and agreeableness. Studies have unveiled the fact that there is need to investigate the decisiveness of personality traits for the selection of healthy food (Friedman & Kern, 2014).


International Review of Management and Marketing | 2016

Brand Equity and Brand Loyalty: New Perspective

Abdelbaset M. Alkhawaldeh; Salniza Md. Salleh; Fairol Halim


Journal of Marketing Management and Consumer Behavior | 2018

Revisiting Customer Loyalty in Telecom Sector: Insights from Oliver Four- Stages Loyalty Model and Principles of Reciprocity

Rana Muhammad Shahid Yaqub; Fairol Halim


Journal of Marketing and Consumer Research | 2017

Conceptualizations and Measurement Issues in Customer Loyalty: A Systematic Literature Review

Rana Muhammad Shahid Yaqub; Fairol Halim


Journal of Marketing Management and Consumer Behavior | 2017

A Systematic Review on Customer Profiles: A Critical Future Research Agenda

Rana Muhammad Shahid Yaqub; Fairol Halim


Archive | 2016

Food label makes individual healthy

Muhammad Zeeshan Zafar; Noor Azmi Hashim; Fairol Halim


Archive | 2016

Traffic lights symbol’s effect on consumer dietary quality

Muhammad Zeeshan Zafar; Noor Azmi Hashim; Fairol Halim


Archive | 2016

Consumer’s perception toward health claims for healthy food selection

Muhammad Zeeshan Zafar; Noor Azmi Hashim; Fairol Halim


Archive | 2016

Linkages between political brand image, affective commitment and electors loyalty: the moderating influence of reference group

Abdelbaset M. Alkhawaldeh; Salniza Md. Salleh; Fairol Halim


Archive | 2015

Relationship Between Brand Awareness, Brand Commitment and Brand Loyalty in the Political Marketing Context

Abdelbaset M. Alkhawaldeh; Salniza Md. Salleh; Fairol Halim

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