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Salniza Md. Salleh

Universiti Utara Malaysia

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Publication

Featured researches published by Salniza Md. Salleh.

International Journal of Business and Society | 2012

RELATIONSHIP BETWEEN BRAND KNOWLEDGE AND BRAND REWARDS, AND EMPLOYEES' BRAND CITIZENSHIP BEHAVIOR: THE MEDIATING ROLES OF BRAND COMMITMENT

Hasnizam Shaari; Salniza Md. Salleh; Zolkafli Hussin

Gadjah Mada International Journal of Business | 2016

The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

Chuan Huat Ong; Salniza Md. Salleh; Rushami Zien Yusoff

Asian Social Science | 2015

Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study

Chuan Huat Ong; Salniza Md. Salleh; Rushami Zien Yusoff

Archive | 2013

An Empirical Investigation of Brand Loyalty Behavior among Hotel Employees in Northern Malaysia

Salniza Md. Salleh; Zolkafli Hussin; Faizuniah Pangil; Hasnizam Hasan; Sany Sanuri Mohd Mokhtar; Hasnizam Shaari

Archive | 2012

DOES EMPLOYEES' BRAND KNOWLEDGE INFLUENCE THEIR BRAND CITIZENSHIP BEHAVIOR? : THE MEDIATING ROLE OF BRAND COMMITMENT

Hasnizam Shaari; Salniza Md. Salleh; Zolkafli Hussin

International Review of Management and Marketing | 2016

Brand Equity and Brand Loyalty: New Perspective

Abdelbaset M. Alkhawaldeh; Salniza Md. Salleh; Fairol Halim

International Review of Management and Marketing | 2016

The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

Hashed Ahmad Mabkhot; Salniza Md. Salleh; Hasnizam Shaari

Archive | 2015

The Influence of Brand Image and Brand Personality on Brand Loyalty

Hashed Ahmed Mabkhot; Salniza Md. Salleh; Hasnizam Shaari

Asian Social Science | 2015

The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior

Hasnizam Shaari; Salniza Md. Salleh; Zolkafli Hussin

Archive | 2018

Contemporary research in brand management

Hasnizam Shaari; Salniza Md. Salleh

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Hasnizam Shaari

Universiti Utara Malaysia

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Chuan Huat Ong

KDU University College

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Rushami Zien Yusoff

Universiti Utara Malaysia

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Abdelbaset M. Alkhawaldeh

Universiti Utara Malaysia

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Fairol Halim

Universiti Utara Malaysia

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Faizuniah Pangil

Universiti Utara Malaysia

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Hasnizam Hasan

Universiti Utara Malaysia

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Hashed Ahmad Mabkhot

Universiti Utara Malaysia

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Sany Sanuri Mohd Mokhtar

Universiti Utara Malaysia

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