Noor Azmi Hashim

The Pivotal Role of User-Friendly Food Label and Personality Traits on Intention to Consume Packaged Food Products

ABSTRACT The objective of the present study was to examine the effect of friendly food labels on packaged food consumption intention. A questionnaire method was adopted for data collection. The data were collected from 14 Pakistani universities. The systematic random sampling technique was used to draw the required sample size. The sample size was 365, where 730 questionnaires were distributed among students of 14 universities to achieve the required sample. Findings disclosed that a friendly food label has a positive and significant relation with packaged food consumption intention. But in the intervening effect of personality traits between exogenous and endogenous variables, only three personality traits have positive significant mediation—extraversion, conscientiousness, and openness—whereas no mediation was found with neuroticism and agreeableness. Studies have unveiled the fact that there is need to investigate the decisiveness of personality traits for the selection of healthy food (Friedman & Kern, 2014).

Key factors influencing purchase intentions towards automobiles in Pakistan

In this paper the authors identify and investigate the key factors which influence intentions to purchase passenger cars among consumers in Pakistan. A questionnaire was developed to check the significance of these key variables identified from previous studies, especially those conducted in the context of automobile purchasing in Asian countries. Faculty members from universities of two major cities in Pakistan were selected at random as respondents for this study.The findings of the study will be useful to both managers in the auto industry as well as policy makers.It will help managers in the auto industry to gain a better understanding of consumer intentions and identify the factors which influence them.Policy makers in Pakistan’s auto sector would benefit from the insights of this study when developing the long overdue Auto Policy.Analysis of the data collected has revealed that the three key factors identified from studies in other Asian countries are also relevant for Pakistani auto consumers.