Fernando Antonio Prado Gimenez

POTENCIAL EMPREENDEDOR: UM INSTRUMENTO PARA MENSURAÇÃO

En la actualidad, m·s y m·s organizaciones diseOan sus ventajas competitivas, no en base a las principales iniciativas de CEOs y genios individuales, sino a la innovaciUn continuada y creciente y al refinamiento de ideas. De esta forma, las empresas de Exito buscan el esfuerzo global del equipo de trabajo como variable maximizadora de la eficiencia organizativa, pero, para ello, deben darse las condiciones adecuadas, - el campo de cultivo necesario n y Estas, sUlo se lograr·n si los miembros del equipo perciben que su contribuciUn es tenida en cuenta por el grupo. De acuerdo con algunos especialistas del dominio, en este trabajo observaremos el emprendedurismo tanto desde el punto de vista del individuo como de aquellas variables medioambientales que inciden en el acontecimiento emprendedor y en el proceso emprendedor. No obstante, parece no ser suficiente la existencia de un ˙nico emprendedor o individuo creador para optimizar la funciUn creativa, se ha demostrado que simplemente poniendo individuos creativos en un equipo no se desencadenar·n necesariamente resultados de equipo creativos. La principal justificaciUn de este hecho, radica en que los estilos de trabajo individualistas de creatividad de los miembros emprendedores del equipo, crean una buena comunicaciUn y una colaboraciUn efectiva pero, una disposiciUn a la mutua adaptaciUn durante el trabajo en equipo casi imposible. En tales equipos, los individuos no tienen una buena disposiciUn para escuchar las ideas de los otros, trabajar con la propuesta de otra persona, hacer adaptaciones para otros miembros asI como para colaborar, por lo tanto, las ideas creativas no se materializan en los niveles del equipo. En los siguientes puntos, analizaremos en detalle dos tipos de requisitos esenciales del emprendedurismo colectivo. Primero, trataremos los requisitos de actitud para, a continuaciUn, tratar los comportamientos conductistas y de liderazgo que son, tambiEn esenciales para transferir la energIa en un resultado sinergEtico positivo.

O estudo de caso como ferramenta para o ensino de empreendedorismo

Este trabalho apresenta algumas consideracoes sobre a gestao focada na responsabilidade ambiental considerando o papel exercido pelas instituicoes educacionais na construcao deste novo paradigma. Partiu-se do pressuposto de que a responsabilidade ambiental somente se consolidara a partir da adocao de seus principios pelas instituicoes escolares. Procedeu-se uma revisao bibliografica sobre o estado da arte da gestao ambiental e sobre a caracterizacao da instituicao educacional. Adotou-se como referencial de analise alguns aspectos ligados a educacao ambiental, alem de aspectos de natureza administrativa, como a questao da qualidade e a questao dos custos. No desenvolvimento da analise estas tres variaveis sao abordadas sobre tres elementos fundamentais: os estudantes, enquanto receptor direto dos servicos; a instituicao, a fornecedora doa servicos; e a sociedade em geral, considerada tambem como receptora indireta dos servicos. A analise permitiu concluir que, alem da necessidade do envolvimento das instituicoes educacionais no debate sobre a questao ambiental, a adocao de um modelo de gestao com foco na responsabilidade ambiental promove diversos beneficios para a organizacao, que vao desde o melhor cumprimento de sua missao educativa ate a constituicao de vantagem competitiva.Este trabalho tem como objetivo avaliar as relacoes de troca entre as IES privadas na cidade de Fortaleza-CE e de alunos, no que diz respeito aos principais construtos do Marketing de Relacionamento: satisfacao, confianca e valor percebido, e analisar as influencias destes construtos na fidelizacao de alunos. O estudo compreendeu uma pesquisa de campo junto a 431 alunos de 21 Instituicoes de Ensino Superior - IES. Os dados pesquisados foram submetidos a testes estatisticos, via tecnica de Modelagem em Equacoes Estruturais para validar o modelo proposto e com base nas relacoes testadas nesse modelo foi possivel concluir que (1) o valor percebido e influenciado positivamente pela confianca; (2) o valor percebido e construto mediador entre a confianca e a fidelizacao; (3) a fidelizacao e influenciada positiva e diretamente pela confianca e pelo valor percebido. Finalmente, sugere-se a realizacao de novos estudos e se indica a quem interessam os resultados obtidos.

Validação do instrumento Team Factors Inventory em empresas brasileiras

The aim of the paper was to test the validity and reliability of a Portuguese version of the Team Factors Inventory/TFI. This inventory measures the propensity of a team towards creative leadership and consists of a paper and pen measure with 37 items in a Likert-type scale. The method involved review of literature on creative leadership, backtranslation of the inventory, and data analysis through descriptive statistics, hypotheses testing, factor analysis, analysis of variance, using as control variables, sex, and type of enterprise. The sample consisted of 114 respondents, being 73 owner-managers of high-tech incubated firms and 41 owner-managers of service firms. Analyses indicated that the translated version into Portuguese of the inventory reached satisfactory levels of validity and reliability. This means that TFI may be applied in a cultural context different from its origin.

Validation of the team factors inventory in Brazilian companies

The aim of this paper is to test the validity and reliability of a Portuguese version of the Team Factors Inventory/TFI derived from the Creative Leadership Model. This inventory measures the propensity of a team towards creative leadership and consists of a paper and pen measure with 37 items on a Likert-type scale. The literature concerning creativity in organizational studies has focused mainly on the contribution the individual makes to innovation and technical change. The model of Creative Leadership, on the other hand, has turned attention to group behaviour and team management. The model has been recently proposed in England and there are no literature reports on its application in a language other than English. The method involved a review of the literature on creative leadership, backtranslation of the inventory, and data analysis through descriptive statistics, hypotheses testing, factor analysis, and analysis of variance, using as control variables, sex, and type of enterprise. The sample consisted of 115 respondents, with 73 owner-managers of high-tech incubated firms and 42 owner-managers of service firms. Analyses indicated that the translated version Portuguese of the inventory reached satisfactory levels of validity and reliability. This means that the TFI may be applied in a cultural context other than the original.

Innovation ecosystems: a meta-synthesis

This metasynthesis aims to build a theory on the concept of innovation ecosystem from the state of the art of qualitative case studies available in indexed scientific production using interpretive synthesis (Hoon, 2013).,This research was conducted by the postulates of the metasynthesis method (Hoon, 2013) to generate theory from qualitative case studies. The authors retrieved 77 research papers from databases, of which 6 were used for synthesis purposes. Each selected research paper reported one or more cases, which were analyzed separately. At the final stage, a data synthesis was structured and the cases were crossed, which allowed the development of a schematic representation and a theoretical construction of the innovation ecosystem concept. The approach used in this research is a metatheoretical assumption from economics and management and ecology to explore the theoretical gap in the concept of innovation ecosystems.,There is not yet a conceptual consensus on the term, which sometimes leads researchers to address partial or complementary concepts. The analysis identified constitutive elements of an innovation ecosystem that lead to structuring a framework of organic and dynamic interrelationships that a given organization has with various external organizations, allowing the creation of innovative products in a faster way.,This paper helps scholars and researchers consider a new metatheoretical perspective to analyze dynamics, constitutive elements and multilevels of an innovation ecosystem.,For practitioners, this paper sheds lights on the importance of recognizing a systemic consideration of innovation ecosystems that falls in global relationships, industry dynamics and identification of main global–local actors/enablers to produce innovations internally at a given organization.,The novelty of this paper lies in a more delineated definition and a schematic representation of an innovation ecosystem based on a global–local perspective of product creation and manufacturing and interactions that a given company has, regardless of the geographical location of its dispersed strategic partners.

Mapeando as relações de coprodução e codistribuição no cinema brasileiro: uma análise pela ótica da teoria de redes

A formacao de redes entre empresas e stakeholders do setor de comunicacao com os ambientes de interesse da atividade economica se destaca como tema de interesse na area. Assim, o presente artigo se propoe a mapear e analisar as interacoes sociais na producao e distribuicao cinematografica no Brasil, apresentando as relacoes em rede como forma de gestao dos atores economicos atuantes na industria brasileira de cinema. Para tanto, foram coletadas informacoes disponibilizadas no Observatorio Brasileiro do Cinema e do Audiovisual sobre os filmes brasileiros lancados entre 1995 a 2015. Como resultado, verificou-se que nesse periodo foram lancados 1.251 filmes, sendo identificadas 613 produtoras e 218 distribuidoras. Apenas 53 produtoras se envolveram em coproducoes e em apenas 137 filmes houve codistribuicao. Por meio da analise das medidas estruturais da rede foi possivel verificar que o mercado cinematografico brasileiro e concentrado e possui poucas relacoes de cooperacao.

A presença do filme nacional nas salas de cinema do Brasil: um estudo sobre a codistribuição

O mercado de cinema no Brasil tem apresentado uma dinamica de crescimento nos ultimos anos. Recentemente, a codistribuicao, i.e., a distribuicao de um filme feita por duas ou mais empresas ao mesmo tempo tem sido uma estrategia mais frequente. O objetivo deste artigo e analisar as diferentes formas de atuacao no mercado de codistribuicao de filmes brasileiros. Utilizaram-se dados secundarios disponiveis no Observatorio do Cinema e Audiovisual, referentes aos anos de 2009 a 2015. Nesse periodo foram encontradas 203 empresas distribuidoras atuando no mercado. Nesse conjunto, apenas 29 atuaram em codistribuicao de filmes. Os dados foram analisados por meio da Analise de Agrupamentos. Foram identificadas cinco formas distintas de atuacao estrategica na codistribuicao do cinema brasileiro.

Understanding Business Models for Mobile Government: the Case of SMS at the Paraná Department of Motor Vehicles (DMV)

Mobile technologies are growing rapidly in all countries, but they are particularly important for developing countries. Since more and more citizens are using cell phones and other mobile devices, it seems clear that there is an opportunity for government to provide services using related technologies, what has recently been called mobile government. Based on configuration theory, concepts from business models, and a set of individual interviews, this paper proposes a preliminary business model for mobile government, particularly using SMS (short message service) technology. The paper shows how the Department of Motor Vehicles (DMV) in the Paraná State in Brazil has been using an innovative model to deliver services to citizens, which public managers can use as a model to better understand and help them begin a mobile government project using this technology. Therefore, the paper proposes a business model and tests it for the case of the DMV in the state of Paraná in Brazil.

Understanding the Potential of Mobile Government in Developing Countries: The Case of Short Message Service (SMS) Use by a Brazilian State Government

Mobile technologies are growing rapidly in all countries, but they are particularly important for developing countries. Since more and more citizens are using cell phones and other mobile devices, it seems clear that there is an opportunity for government agencies to provide information and services using these technologies. Despite the relative success of some growing applications and the great number of mobile phones, mobile government has not evolved as one of the main channels for interacting with citizens. Aiming to understand the configuration of mobile government projects in practice, our research question is: how environment, structure, leadership, strategy and sustainability configure and interact in mobile government business models? The research has a qualitative character with multiple cases studies based on the analysis of twenty Mobile Government Projects using short message service (SMS) in the government of Paraná, Brazil. The life cycles of the twenty cases were identified and represented, from the birth to the survival phase. The major contribution of this paper is proposing a Dynamic Business Model for Mobile Government using SMS technology, based on the phases of the project life cycle.

Configurações Estratégicas em MPEs: uma análise da atuação de mulheres empreendedoras do setor de serviços de Londrina - PR

This research seeks to verify the existence of different settings in the process of strategy formation in small enterprises in the service sector of Londrina/PR. Theoretical framework is based on studies of Cochia and Machado da Silva (2004) about the environmental context, Miles and Snow (1978) about four types of strategy, Carland, Carland and Hoy (1992, 1998) and Inacio and Gimenez (2004) to measure the entrepreneur index, and Bailey and Avery (1998) for the classification of strategic types. This research is classified as quantitative, descriptive and exploratory study. It was conducted a censos with the 70 service companies associated with CMEG / FECOMERCIO. The results demonstrate that most of the leaders of these companies have Entrepreneurial attitude, the main type of competitive strategy adopted was incremental, that the environmental context of companies is local, and the dominant dimension in the development of the strategy is the Prospector, in other words, companies are continually seeking to expand the range of products / services.