Filipe Quevedo-Silva

Intentions to purchase food through the internet: developing and testing a model.

Purpose – The purpose of this paper is to assess the factors affecting intentions to purchase food through the internet. Based on the available literature – more specifically, on Ajzen’s (1985) theory of planned behaviour and Grunert and Ramus’ model (2004) – this study proposes and tests a model of planned food purchases via the internet. Design/methodology/approach – A quantitative study was conducted among 403 respondents. Data were analyzed using structural equation modelling. Findings – The main results demonstrated that attitude and perceived difficulty are the antecedents of purchase intentions. Perceived risk had a negative relationship with attitude. With respect to lifestyle, novelty was positively related to attitude, and freshness was negatively related. In addition, novelty had only an indirect effect on intention, which was mediated by attitude. A wired lifestyle had a positive relationship with attitude, and a negative relationship with perceived difficulty. Originality/value – This study o...

A Influência dos filhos no Processo de Decisão de Compra e Consumo alimentar das Famílias

Objetivo: O presente estudo tem como objetivo verificar a influencia do consumidor infantil no processo de decisao de compra e consumo de alimentos na familia. Metodo: Para tanto, foi conduzido um estudo quantitativo-descritivo junto a 304 pais de criancas de 07 (sete) a 12 (doze) anos incompletos, mediante questionarios estruturados. Para a analise dos dados utilizou-se de estatistica descritiva e analise hierarquica aglomerativa de clusters . Originalidade/Relevância: Poucos estudos analisam a influencia do consumidor infantil na decisao de compra familiar com foco em areas especificas, como a de alimentos. Resultados: Foi possivel verificar a existencia de quatro segmentos distintos de familias: Familias concessivas sem restricao economica, na qual 75,8% das criancas influenciam no processo de decisao de compra e consumo de alimentos na familia (37,45% da amostra), Familias nao concessivas com restricao economica, na qual 50,0% das criancas influenciam (23,87% da amostra), Familias nao concessivas sem restricao economica, na qual 51,7% das criancas influenciam (11,93% da amostra) e Familias concessivas com restricao economica, na qual 84,6% das criancas influenciam (26,75% da amostra). Contribuicoes teoricas/metodologicas: Esta pesquisa tratou de forma inedita da analise do processo de decisao de compra e consumo de alimentos na familia sob a otica da percepcao dos pais quanto a influencia de seus filhos neste, abordando de forma quantitativa esta interacao.

Una Perspectiva sobre las Dimensiones Hedónica y Funcional de La Alimentación

Este estudio pretende determinar el comportamiento del consumidor con respecto a las practicas alimentarias en relacion con las dimensiones hedonicas y funcionales, teniendo en cuenta que la alimentacion, ademas de satisfacer una necesidad fisiologica, es un acto sociocultural. Fue llevado a cabo un estudio cuantitativo descriptivo con 200 individuos a traves de encuestas. Los resultados muestran que los encuestados tenian un comportamiento mas hedonico que funcional en sus consumos alimentarios. El comportamiento funcional estuvo mas evidente en los hombres encuestados y con educacion superior, mostrando una cierta peculiaridad en algunos grupos etarios.Este estudio es relevante porque investiga el comportamiento del consumidor de alimentos utilizando un enfoque utilitario emocional y anade a los conceptos de marketing, conocimientos derivados de la sociologia y la antropologia.

PISTAS SOCIAIS NO VAREJO E AVALIAÇÕES DESFAVORÁVEIS AOS IDOSOS: O VALOR PREDITIVO DAS ATITUDES EM AMBIENTES VAREJISTAS

The retail environment influences consumers through marketing stimuli, the store environment and social aspects. Some of these sti...

A influência da consciência ambiental e das atitudes em relação ao consumo sustentável na intenção de compra de carne bovina

The purpose of this paper is to analyze the influence of environmental concern and attitudes towards sustainable consumption on the purchase intention of environmentally sustainable beef meat. Therefore, we conducted a study with 300 beef consumers of Campo Grande-Mato Grosso do Sul, the capital of the second largest state of Brazil in terms of slaughter. We conducted a probability sample. We adopted the method of uniform stratified sampling. The survey was conducted with face-to-face interviews. Data were analyzed using descriptive statistics and structural equation modeling. The results indicate that environmental concern influenced sustainable beef meat purchase intention directly and indirectly. Furthermore, formal education influenced consumers’ level of environmental concern, presenting a moderating effect on the proposed model. The results also indicate that the purchase intention of consuming a meat with an attribute of environmental sustainability is still low among consumers. This paper contributes by being the first to study environmental sustainability at the beefs Agribusiness system including the perspective of the consumer. Furthermore, we provide data that suggest that education is more relevant than income for the sustainable consumption.

Relação entre Estratégias Mercadológicas e Mecanismos de Governança: um Estudo Exploratório na Cadeia da Bovinocultura de Corte

The relationship between actors has been unspoilt by marketing through the bias of Transaction Costs Economics. Some authors suggest that a marketing strategy can directly impact the transactional characteristics and hence the governance mechanisms chosen to coordinate transactions. Studies suggest that future work in the field of marketing include, among other factors, aspects related to the relationship between the actors. In this context, this article aims to analyze how marketing strategies can affect the choice of governance mechanisms. The study object is the chain of beef, view their representation to the national economy. To this end, we conducted a qualitative study using semi-structured interviews with various actors in the chain. It was possible to verify the existence of the relationship between marketing strategy and governance structure. In one of the cases, product differentiation, translated into more specific assets, led the producer to perform a relational contract with the fridge and to distribute your product, make an integration with retailers, through the opening of a boutique of meat. Factor that was not observed in transactions involving producers on products without distinction, for which the transactions via spot market are prevalent.