Florette Cohen

Deliver us from Evil: The Effects of Mortality Salience and Reminders of 9/11 on Support for President George W. Bush

According to terror management theory, heightened concerns about mortality should intensify the appeal of charismatic leaders. To assess this idea, we investigated how thoughts about death and the 9/11 terrorist attacks influence Americans’ attitudes toward current U.S. President George W. Bush. Study 1 found that reminding people of their own mortality (mortality salience) increased support for Bush and his counterterrorism policies. Study 2 demonstrated that subliminal exposure to 9/11-related stimuli brought death-related thoughts closer to consciousness. Study 3 showed that reminders of both mortality and 9/11 increased support for Bush. In Study 4, mortality salience led participants to become more favorable toward Bush and voting for him in the upcoming election but less favorable toward Presidential candidate John Kerry and voting for him. Discussion focused on the role of terror management processes in allegiance to charismatic leaders and political decision making.

Fatal Attraction The Effects of Mortality Salience on Evaluations of Charismatic, Task-Oriented, and Relationship-Oriented Leaders

A study was conducted to assess the effects of mortality salience on evaluations of political candidates as a function of leadership style. On the basis of terror management theory and previous research, we hypothesized that people would show increased preference for a charismatic political candidate and decreased preference for a relationship-oriented political candidate in response to subtle reminders of death. Following a mortality-salience or control induction, 190 participants read campaign statements by charismatic, task-oriented, and relationship-oriented gubernatorial candidates; evaluated their preferences for each candidate; and voted for one of them. Results were in accord with predictions. The theoretical and practical implications of these findings are considered.

Toward Understanding the Fame Game: The Effect of Mortality Salience on the Appeal of Fame

Although the appeal of fame in society seems to be increasing, experimental research has yet to examine the motivations that may underlie this apparent appeal. As a first step toward doing so, we conducted three studies to assess whether concerns with mortality play a role in these phenomena. Based on terror management theory and research, we hypothesized that reminders of death would increase peoples desire for fame and admiration of celebrities. In Study 1, mortality salience led participants to report greater desire for fame. In Study 2, mortality salience produced greater interest in having a star in the galaxy named after oneself. In Study 3, mortality salience increased liking for abstract art when it was attributed to a celebrity. These findings suggest that the appeal of fame is based in part on the desire for symbolic continuance beyond death. Discussion focused on the implications of these findings and remaining issues.

Modern Anti-Semitism and Anti-Israeli Attitudes

Anti-Semitism is resurgent throughout much of the world. A new theoretical model of anti-Semitism is presented and tested in 3 experiments. The model proposes that mortality salience increases anti-Semitism and that anti-Semitism often manifests as hostility toward Israel. Study 1 showed that mortality salience led to greater levels of anti-Semitism and lowered support for Israel. This effect occurred only in a bogus pipeline condition, indicating that social desirability masks hostility toward Jews and Israel. Study 2 showed that mortality salience caused Israel, but no other country, to perceptually loom large. Study 3 showed that mortality salience increased punitiveness toward Israels human rights violations more than it increased hostility toward the identical human rights violations committed by Russia or India. Collectively, results suggest that Jews constitute a unique cultural threat to many peoples worldviews, that anti-Semitism causes hostility to Israel, and that hostility to Israel may feed back to increase anti-Semitism.

Fatal Distraction: The Impact of Mortality Salience on Dissociative Responses to 9/11 and Subsequent Anxiety Sensitivity

Two studies examined whether dissociation from 9/11-related thoughts and emotions would be higher after mortality salience (MS) relative to a control condition. Because dissociation is believed to contribute to anxiety disorders, we also examined whether higher ratings of dissociation after MS would lead to higher reported anxiety sensitivity. In Study 1, MS participants reported higher levels of peritraumatic dissociation from 9/11 and higher levels of anxiety sensitivity than control participants who contemplated an upcoming exam. Furthermore, the extent to which MS induced higher levels of anxiety sensitivity was fully mediated by the extent to which MS caused greater dissociation. In Study 2, we examined whether heightened anxiety sensitivity is specifically a consequence of MS-induced dissociation or whether MS-induced worldview bolstering also causes higher anxiety sensitivity. Results indicated that MS participants reported more peritraumatic dissociation from 9/11 or bolstered support for their worldview; but, whereas higher dissociation in response to a death reminder led to higher anxiety sensitivity, worldview bolstering did not. Implications for understanding the role of mortality concerns in psychological reactions to 9/11 and other acts of terrorism are briefly discussed.

The Politics of Mortal Terror

Terror-management theory is used to examine how political preferences are altered when existential concerns are aroused. The theory posits that the uniquely human awareness of death engenders potentially debilitating terror that is managed through devotion to cultural worldviews that give individuals a sense that life has meaning and that they have value. Research shows that mortality salience increases adherence to cherished cultural values and instigates efforts to bolster self-esteem. Here we review research documenting the role of terror-management processes in promoting support for charismatic leaders who share one’s cherished beliefs and aggression against those who hold rival beliefs. Implications for fostering effective participatory democracy are considered.

Religion, Ethnicity, and Attitudes Toward Psychotherapy

Many presume that White culture supports psychotherapy utilization. However, cultural analyses suggest that many aspects of White culture are antithetical to the values and practices underlying psychotherapy, which appear more congruent with Ashkenazic Jewish attitudes and values. The current research empirically tested this possibility by comparing older Jewish White people, non-Jewish Whites, and Black participants on attitudes relevant to psychotherapy. Results indicated that Jews had greater confidence in a therapist’s ability to help, were more tolerant of stigma, and more open to sharing their feelings and concerns than participants in the other groups. Furthermore, initial differences between Whites and African Americans were lessened when Jewish identity was included in the analysis. Results suggest that Jewish culture is relatively accepting of psychotherapy, and that previous reports of different rates of mental health seeking attitudes and utilization by Whites and Blacks may be due, in part, to the inclusion of Jewish individuals in these samples.

What If They’re Right About the Afterlife? Evidence of the Role of Existential Threat on Anti-Atheist Prejudice

Terror management theory posits that the uniquely human awareness of death gives rise to potentially paralyzing terror that is assuaged by embracing cultural worldviews that provide a sense that one is a valuable participant in a meaningful universe. We propose that pervasive and pronounced anti-atheist prejudices stem, in part, from the existential threat posed by conflicting worldview beliefs. Two studies were conducted to establish that existential concerns contribute to anti-atheist sentiments. Experiment 1 found that a subtle reminder of death increased disparagement, social distancing, and distrust of atheists. Experiment 2 found that asking people to think about atheism increased the accessibility of implicit death thoughts. These studies provide the first empirical link between existential concerns and anti-atheist prejudices.

Visualized prosocial behavior and emotion in late life

Abstract Correlational research suggests that among older adults prosociality relates to positive emotions; yet causality remains unclear. We conducted an experiment to investigate whether visualizing a prosocial action would experience enhanced positive and lower negative emotion, and whether this would be particularly true for those with certain altruistic personality traits. Participants aged sixty and above were primed with a prosocial (helping a needy stranger), social (going out with friends), or neutral (walking down the street) induction. Results indicated that positive affect was highest among those who visualized a prosocial interaction, and that this effect was strongest among those higher in social responsibility. In contrast, less altruistically oriented participants reported higher negative affect in the prosocial condition. Thus, while prosociality promoted positive affect particularly among the socially responsible, it led to increased negative affect among those lower in altruistic orientation. Results suggest that individual differences influence older adults’ responses to exposure to prosocial involvement.