GwanSeon Kim

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in different household income levels by utilizing the multilevel model. Findings in this study will contribute to the previous and existing literature in three-folds. First, we find that the organic consumers are more heterogeneous in the high-level of income groups (approximately above

The price relationship between organic and non-organic vegetables in the U.S.: evidence from Nielsen scanner data

60,000), as well as the low-income households between

The impact of Medicare Part D on cognitive functioning at older ages

35,000 and

Do Superfund Sites Affect Local Property Values? Evidence from a Spatial Hedonic Approach

45,000. This finding demonstrates that the income levels above

Impacts of corn price and imported beef price on domestic beef price in South Korea

60,000 and around

Is Aging the Important Factor for Sustainable Agricultural Development in Korea? Evidence from the Relationship between Aging and Farm Technical Efficiency

40,000 have potential market segmentation. Second, we find that that annual organic expenditure is positively associated with consumers who consecutively repurchase organic food products compared to irregular organic consumers, supporting a different level of satisfaction. Third, we find that USDA organic labeling has a positive effect on annual organic expenditure compared to the organic labeling certified by private companies, implying the importance of credibility for the organic labeling.This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in different household income levels by utilizing the multilevel model. Findings in this study will contribute to the previous and existing literature in three-folds. First, we find that the organic consumers are more heterogeneous in the high-level of income groups (approximately above

Who are Consuming Hemp Products in the U.S.? Evidence from Nielsen Homescan Data

60,000), as well as the low-income households between

The impact of avian influenza on the Korean egg market: Who benefited?

35,000 and

THE IMPACT OF MINIMUM WAGE ON FOOD AWAY FROM HOME EXPENDITURE USING STRUCTURAL EQUATION MODEL

45,000. This finding demonstrates that the income levels above

Incorporating New Crops into Traditional Crop Rotation and the Environmental Implication

60,000 and around