Jun Ho Seok

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in different household income levels by utilizing the multilevel model. Findings in this study will contribute to the previous and existing literature in three-folds. First, we find that the organic consumers are more heterogeneous in the high-level of income groups (approximately above

The price relationship between organic and non-organic vegetables in the U.S.: evidence from Nielsen scanner data

60,000), as well as the low-income households between

Is Aging the Important Factor for Sustainable Agricultural Development in Korea? Evidence from the Relationship between Aging and Farm Technical Efficiency

35,000 and

The ‘Signalling Effect’ and the impact of high maximum residue limit standards on U.S. vegetable exports

45,000. This finding demonstrates that the income levels above

Population Aging and Growth of Developed Countries’ Agricultural Sector: Focusing on the Inverse Relationship between Aging and Cognitive Abilities

60,000 and around

The impact of avian influenza on the Korean egg market: Who benefited?

40,000 have potential market segmentation. Second, we find that that annual organic expenditure is positively associated with consumers who consecutively repurchase organic food products compared to irregular organic consumers, supporting a different level of satisfaction. Third, we find that USDA organic labeling has a positive effect on annual organic expenditure compared to the organic labeling certified by private companies, implying the importance of credibility for the organic labeling.This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in different household income levels by utilizing the multilevel model. Findings in this study will contribute to the previous and existing literature in three-folds. First, we find that the organic consumers are more heterogeneous in the high-level of income groups (approximately above

THE IMPACT OF MINIMUM WAGE ON FOOD AWAY FROM HOME EXPENDITURE USING STRUCTURAL EQUATION MODEL

60,000), as well as the low-income households between

THE IMPACT OF SQF CERTIFICATION ON U.S. AGRI-FOOD EXPORTS

35,000 and

The Impact of Service Offshoring on Agriculture and Food Sector Productivity Using the World Input-Output Table

45,000. This finding demonstrates that the income levels above

Does Service Trade Liberalization Benefit Agriculture and Food Industry

60,000 and around