Heejung S. Kim

Deviance or uniqueness, harmony or conformity? A cultural analysis

Uniqueness has positive connotations of freedom and independence in American culture, whereas conformity has positive connotations of connectedness and harmony in East Asian culture. The present research examined how these cultural values and individual preferences for uniqueness and conformity influence each other. In Studies 1 and 2, East Asian and European American preferences for uniqueness were measured using abstract figures. In Study 3, the choice of pens by East Asians and European Americans was examined as a function of whether the pen appeared unique. In Study 4, Korean and American magazine ads were analyzed with a focus on themes of conformity and uniqueness. In all studies, East Asians preferred targets that represented conformity, whereas European Americans preferred targets that represented uniqueness. The results highlight the relationship between individual preference and the adoption and perpetuation of cultural values. If a person orders a decaffeinated cappuccino with nonfat milk in a cafe in San Francisco, he or she can feel good about having a preference that is not exactly regular. That person can feel right about being able to get the drink exactly the way he or she wants it and will be vindicated as the waiter brings the precise drink ordered without comment or question. In the United States, drinking a decaffeinated cappuccino with nonfat milk feels as good as drinking a regular cup of coffee, perhaps even better. The best taste is ones individualized taste, and being sure of ones own particular taste contributes to being an appropriate person in this cultural context. If a person orders the same drink—a decaffeinated cappuccino with nonfat milk—in a caf6 in Seoul, however, he or she may feel strange about being the only person who is getting this specialized beverage. That person will face others who are likely to be forming the impression that he or she is a person who does not get along with the group very well, and, moreover, that person will have to confront a waiter who may be annoyed at the request. Eventually, the person may even be humbled by the verdict that the cafe cannot make this idiosyncratic drink just for her. In this Korean cultural context, it does not feel right or good to drink a cup of decaffeinated cappuccino with nonfat milk. In Korea, the normal, regular, and traditional are usually the best tastes for the individual, and a

Culture and Social Support

Social support is one of the most effective means by which people can cope with stressful events. Yet little research has examined whether there are cultural differences in how people utilize their social support networks. A review of studies on culture and social support presents evidence that Asians and Asian Americans are more reluctant to explicitly ask for support from close others than are European Americans because they are more concerned about the potentially negative relational consequences of such behaviors. Asians and Asian Americans are more likely to use and benefit from forms of support that do not involve explicit disclosure of personal stressful events and feelings of distress. Discussion centers on the potential implications of these findings for intercultural interactions and for the use of mental health services by Asians and Asian Americans.

Culture and Social Support: Who Seeks It and Why?

Are Asians and Asian Americans more or less likely to seek social support for dealing with stress than European Americans? On the one hand, the collectivist orientation of Asian countries might favor the sharing of stressful problems; on the other hand, efforts to maintain group harmony might discourage such efforts. In 2 studies, Koreans (Study 1) and Asians and Asian Americans in the United States (Study 2) reported using social support less for coping with stress than European Americans. Study 3 examined potential explanations for these effects and revealed that relationship concerns accounted for the cultural differences in use of support seeking. Discussion centers on the potential benefits and liabilities of seeking social support.

Culture, distress, and oxytocin receptor polymorphism (OXTR) interact to influence emotional support seeking

Research has demonstrated that certain genotypes are expressed in different forms, depending on input from the social environment. To examine sensitivity to cultural norms regarding emotional support seeking as a type of social environment, we explored the behavioral expression of oxytocin receptor polymorphism (OXTR) rs53576, a gene previously related to socio-emotional sensitivity. Seeking emotional support in times of distress is normative in American culture but not in Korean culture. Consequently, we predicted a three-way interaction of culture, distress, and OXTR genotype on emotional support seeking. Korean and American participants (n = 274) completed assessments of psychological distress and emotional support seeking and were genotyped for OXTR. We found the predicted three-way interaction: among distressed American participants, those with the GG/AG genotypes reported seeking more emotional social support, compared with those with the AA genotype, whereas Korean participants did not differ significantly by genotype; under conditions of low distress, OXTR groups did not differ significantly in either cultural group. These findings suggest that OXTR rs53576 is sensitive to input from the social environment, specifically cultural norms regarding emotional social support seeking. These findings also indicate that psychological distress and culture are important moderators that shape behavioral outcomes associated with OXTR genotypes.

Express Yourself: Culture and the Effect of Self-Expression on Choice

Whereas self-expression is valued in the United States, it is not privileged with such a cultural emphasis in East Asia. Four studies demonstrate the psychological implications of this cultural difference. Studies 1 and 2 found that European Americans value self-expression more than East Asians/East Asian Americans. Studies 3 and 4 examined the roles of expression in preference judgments. In Study 3, the expression of choice led European Americans but not East Asian Americans to be more invested in what they chose. Study 4 examined the connection between the value of expression and the effect of choice expression and showed that European Americans place greater emphasis on self-expression than East Asian Americans, and this difference explained the cultural difference in Study 3. This research highlights the importance of the cultural meanings of self-expression and the moderating role of cultural beliefs on the psychological effect of self-expression.

Cultural Differences in the Impact of Social Support on Psychological and Biological Stress Responses

Social support is believed to be a universally valuable resource for combating stress, yet Asians and Asian Americans report that social support is not helpful to them, resist seeking it, and are underrepresented among recipients of supportive services. We distinguish between explicit social support (seeking and using advice and emotional solace) and implicit social support (focusing on valued social groups) and show that Asians and Asian Americans are psychologically and biologically benefited more by implicit social support than by explicit social support; the reverse is true for European Americans. Our discussion focuses on cultural differences in the construal of relationships and their implications for social support and delivery of support services.

Choice and Self-Expression: A Cultural Analysis of Variety-Seeking

Three studies examined whether the tendency to seek variety in choices depends in part on cultural assumptions of choice and uniqueness. Study 1 showed that people from different cultures where different assumptions of choice and uniqueness dominate show different levels of variety in their choice rule use. Study 2 primed participants with magazine ads highlighting different representations of uniqueness dominant in individualist versus collectivist cultures to show the influence of cultural meanings of uniqueness on the variety-seeking tendency. Study 3 manipulated the motivation to display variety to demonstrate that variety-seeking in the United States partly hinges on cultural meanings of choice as self-expression. Variety-seeking in choice rule use was eliminated when participants had the chance to self-express through choice listing. The research illustrates the role of cultural assumptions in the variety-seeking tendency.

Oxytocin receptor gene (OXTR) is related to psychological resources

Psychological resources—optimism, mastery, and self-esteem—buffer the deleterious effects of stress and are predictors of neurophysiological and psychological health-related outcomes. These resources have been shown to be highly heritable, yet the genetic basis for this heritability remains unknown. Here, we report a link between the oxytocin receptor (OXTR) SNP rs53576 and psychological resources, such that carriers of the “A” allele have lower levels of optimism, mastery, and self-esteem, relative to G/G homozygotes. OXTR was also associated with depressive symptomatology. Mediation analysis indicates that the effects of OXTR on depressive symptoms may be largely mediated by the influence of OXTR on psychological resources.

The Group as a Resource: Reducing Biased Attributions for Group Success and Failure via Group Affirmation

Self-affirmation theory proposes that people can respond to threats to the self by affirming alternative sources of self-integrity, resulting in greater openness to self-threatening information. The present research examines this at a group level by investigating whether a group affirmation (affirming an important group value) increases acceptance of threatening group information among sports teams and fans. In Study 1, athletes exhibited a group-serving attributional bias, which was eliminated by the group affirmation. In Study 2, the most highly identified fans exhibited the most bias in terms of their attributions, and this bias was eliminated by the group affirmation. These studies suggest that groups can serve as resources from which people can draw in response to threatening group events.

Is There an "I" in "Team"? The Role of the Self in Group-Serving Judgments

Why do people make judgments that favor their groups, attributing outcomes to internal factors to a greater extent when their group succeeds than when their group fails? The present research demonstrates that group-serving judgments serve a self-protective function. In Study 1, participants in team sports competitions made more internal team attributions after experiencing victory than defeat; this group-serving bias was eliminated among those who completed an affirmation of personal values. Study 2 replicated Study 1 and found that affirmed people were less likely to use their self-judgments as an anchor for judgments about the group. Study 2 also found that self-affirmation secured feelings of being a worthy group member, and this was associated with the reduction of group-serving judgments. The present research examines the motivational factors that promote, reduce, link, and separate self-serving and group-serving judgments.