Heitor Takashi Kato

Congresso latino-americano de varejo: retrospectiva de cinco anos

Thoughts about the evolution of the Latin American Retail Conference (CLAV) and the perspectives for Brazil in the next few years. Following this, an introduction of the CLAV/RAE Forum and a presentation of the seven articles selected for this edition.

Gestão do Conhecimento e geração de benefícios intermediários em programas públicos: o caso do Programa Mãe Curitibana

This article presents, briefly, the results of a case study about contributions of the Knowledge Management (KM) processes to the generation of intermediary benefits in the scope of the Curitiban Mother Program of the Municipal Health Department of Curitiba. For the research performance, a qualitative and descriptive methodology was used. The field research was performed in the timeframe between October, 2003 and June, 2004. The research results evidence a great number of KM non-formalized activities developed since the program formulation stage, which have been significantly contributing to the benefit production along the program performance, as well as service rendering to the target public and external reactions to the program. On the other hand, information regarding the manner and frequency the investigated KM processes have been performing lead to various improvement possibilities, aiming at a more effective contribution to the benefit production in the scope of the Curitiban Mother Program.

Trading Area: A Study in Corporate Banking Retailing in Brazil

Location is the most important factor in the success of a retailing store location. Now, modern technics using geographical data is being used to assess the potential of a site. One possibility is to study the trading area of a determined site to learn about the distance a store drawn the majority of its clients. The objective of this paper is to study the factors that affect the trading area of the branches of a corporate bank in the city of Curitiba, Brazil. The study used interviews and used a secondary data of the bank to compute de trade area of each branch. Using regression analysis, the study found that the number of the ATM and cashiers and the number os competitors branches in the 2 km radius of the branches were responsible to explain 30,8% of the trading area containing 60% of the clients of the branches.

Congreso latinoamericano de comercio minorista: retrospectiva de los cinco años

Thoughts about the evolution of the Latin American Retail Conference (CLAV) and the perspectives for Brazil in the next few years. Following this, an introduction of the CLAV/RAE Forum and a presentation of the seven articles selected for this edition.

Latin american retail conference: a five-year retrospective

Thoughts about the evolution of the Latin American Retail Conference (CLAV) and the perspectives for Brazil in the next few years. Following this, an introduction of the CLAV/RAE Forum and a presentation of the seven articles selected for this edition.