Heny K. Daryanto

Formulasi Strategi Bersaing PT. Imago Kreasi Komunika di Industri Jasa Periklanan

After its establishment, PT. Imago Kreasi Komunika had experienced highly rapid growth from year to year; however, in 2013 the company suffered its losses. This condition was successfully overcome by the company by gaining its profit in 2014. Due to this condition, the company has been worried so that it decided to formulate of appropriate strategies to be able to grow and compete with other advertising companies. This study aimed to evaluate the vision and mission and analyze the internal and external factors of the company to formulate an appropriate strategy formulation for PT. Imago Kreasi Komunika. The research was conducted by case study approach the company. The method of analysis used was to evaluate the companys vision and mission and stakeholder expectations. To analyze the internal factors, the Internal Factor Analysis Summary (IFAS) matrix, External Factor Analysis Summary (EFAS), and Strategy Factor Analysis Summary (SFAS) were used. The research was conducted through non-probability sampling approach with purposive sampling technique by selecting respondents consisting of seven internal experts and three external experts. The results showed that PT. Imago Kreasi Komunika has a Unique Selling Point which is not owned by other advertising companies that is final artwork packaging design. This Unique Selling Point can be the key to develop the company and compete with other advertising companies in Indonesia. Keywords: strategy formulation, advertising company, EFAS, IFAS, SFAS ABSTRAK Sejak berdiri PT.Imago Kreasi Komunika mengalami perkembangan sangat pesat dari tahun ke tahun, namun ditahun 2013 perusahaan mengalami kerugian. Kondisi ini berhasil diatasi oleh perusahaan dengan kembali mendapatkan profit di tahun 2014. Keadaan seperti ini mengkhawatirkan perusahaan sehingga perusahaan memutuskan perlunya sebuah formulasi strategi yang tepat untuk dapat berkembang dan bersaing dengan perusahaan iklan lain. Penelitian ini bertujuan mengevaluasi visi dan misi , menganalisis faktor internal dan eksternal perusahaan untuk menyusun sebuah formulasi strategi yang tepat bagi PT.Imago Kreasi Komunika. Penelitian dilakukan dengan pendekatan studi kasus PT.Imago Kreasi Komunika. Metode analisis yang digunakan adalah dengan melakukan evaluasi visi dan misi perusahaan serta harapan-harapan stakeholder. Untuk menganalisis faktor-faktor internal digunakan matriks Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), dan Strategy Factor Analysis Summary (SFAS). Penelitian dilakukan melalui pendekatan non probability sampling dengan teknik purposive sampling dengan memilih responden yang terdiri dari tujuh pakar internal dan tiga pakar eksternal. Hasil penelitian menunjukkan bahwa PT. Imago Kreasi Komunika memiliki Unique Selling Point yang tidak dimiliki oleh perusahaan iklan lain, yaitu final artwork packaging design. Unique Selling Point ini dapat dijadikan kunci untuk mengembangkan perusahaan dan bersaing dengan perusahaan iklan lain di Indonesia. Kata kunci: formulasi strategi, perusahaan iklan, EFAS, IFAS, SFAS

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PENGGUNA UNTUK MENDORONG PENGGUNAAN OPEN SOURCE SOFTWARE DAN IMPLIKASI MANAJERIALNYA

Normal 0 false false false This study has two objectives namely (1) To measure the acceptance of Open Source Software, (2) To determine whether OSS quality, OSS availability, personal innovativeness, gender, income, social influence, cultural affinity and type of university influence users using or not using Open Source Software.Data used in this research were primary data. The data collected were data from informatic engineering or computer science students using OSS in Bogor Agricultural University , Bandung Institute of Technology, University of Indonesia, University of Gunadarma, University of Bina Nusantara and University of Budi Luhur. Questionnaire was used to collect the data. Sampling technique was done randomly. The study results show that students accepting OSS were 77,6 % and students not accepting OSS were 22,4 % at the state university groups. Meanwhile, students accepting OSS were 49,9 % and students not accepting OSS were 50,1 % in the private university groups. . External factors directly influencing users for using Open Source Software were personal innovativeness, income and status of university. Moreover, external factors indirectly influencing users for using or not using Open Source Software were OSS quality, OSS availability, personal innovativeness, gender, cultural affinity and status of university.