Homero Gil de Zúñiga

Weblogs, traditional sources online and political participation: an assessment of how the internet is changing the political environment

Research has shown consistently that news consumption both online and offline is related positively to interpersonal discussion, political involvement and political engagement. However, little consideration has been given to the role that new sources of information may exert on different forms of political engagement. Based on secondary analysis of data collected by the Pew Internet & American Life Project, this article contrasts the influence of traditional sources of information online with that of emergent sources (blogs) in predicting further political discussion, campaigning and participation in both the online and the offline domains. The results show that the use of traditional sources online is related positively to different types of political engagement, both online and offline. Most interestingly, the article finds that blog use emerges as an equally important predictor of political engagement in the online domain. Its analyses provide support for the contention that asserts the democratic potential of the internet.

Digital Democracy: Reimagining Pathways to Political Participation

Recently, research revolving around blogs has flourished. Usually, academics illustrate what blogs are, motivations to blog, and, only to some extent, their role in politics. Along these lines, we examine the impact of digital politics by looking specifically at blog readers. Although blog readers might be considered at the forefront of a new technological revolution, and people have speculated about their participatory habits both online and off, little research has specifically looked at this growing proportion of the population. This article models factors that predict traditional and online forms of participation, presenting a portrait of a new type of political advocate.

The Mediating Path to a Stronger Citizenship: Online and Offline Networks, Weak Ties, and Civic Engagement

Empirical studies of citizen communication networks and participation go as far back as the 1940s, with a bolder focus in political—not civic—activities. A consistent finding reveals that individuals with larger networks are more engaged than those with smaller networks. This article expands this line of work with a number of novel tests. First, it compares the predictive power of online versus offline network size on civic engagement. It then explores the role of strong-tie versus weak-tie discussion frequency and participatory behaviors. Finally, it examines the extent to which the contribution of network size, both online and offline, on civic engagement is mediated by discussion with weak ties. Using original survey data from a large national sample of U.S. adults, results indicate that (1) the relationships between online and offline network size and civic engagement are positive and fairly similar in strength, (2) weak-tie discussion is the strongest predictor of civic behaviors, (3) weak-tie discussion largely mediates the association between participation and network size online and offline, and (4) online networks entail greater exposure to weak ties than offline networks.

The Mediating Role of Knowledge and Efficacy in the Effects of Communication on Political Participation

This study explicates the indirect process through which news media use influences political participation. Specifically, it investigates the role of political knowledge and efficacy as mediators between communication and online/offline political participation within the framework of an O-S-R-O-R (Orientation-Stimulus-Reasoning-Orientation-Response) model of communication effects. Results from structural equation modeling analysis support the idea that political knowledge and efficacy function as significant mediators. In addition, results expound the increasing importance of the Internet in facilitating political participation. Implications of findings, limitations of this study, and suggestions for future research are discussed.

Citizen Journalism and Democracy: How User-Generated News Use Relates to Political Knowledge and Participation

The contribution of professional journalism to democratic citizenship is well-established, but the proliferation of online user-generated news begs the question of whether citizen journalism plays a similar role. Use and trust of both professional and citizen journalism were investigated for their associations with political knowledge and participation. User-generated journalism was negatively related with knowledge of national political figures, but strongly and positively associated with higher levels of online and offline participation; professional news media produced gains in knowledge and offline participation. Trust in user-generated news amplified the link between citizen journalism and online participation.

Political consumerism: Civic engagement and the social media connection

An ongoing debate concerns the extent to which political consumerism constitutes political behavior. To address this debate, researchers have examined several predictors of political consumerism, but have not focused on its communicative dimensions, especially with respect to digital media. In this study we conceptualize political consumerism as a form of civic engagement, and we theorize that people who use social media are more likely to engage in political consumerism than those who do not. Using original survey data collected in the US, we find that political consumerism is more closely related to civic engagement than it is to political participation, and that use of social media mediates the relationship between general Internet use and political consumerism.

Blogging as a journalistic practice: A model linking perception, motivation, and behavior

As blogs have become a fixture in today’s media environment, growing in number and influence in political communication and (mass) media discourse, research on the subject has proliferated, often emphasizing the high-profile conflicts and controversies at the intersection of blogging and journalism. Less examined, however, is the psychology of everyday citizen bloggers in this context. In studying a randomized sample of US bloggers, we attempt to puzzle out these questions: to what extent do bloggers (1) perceive their work as a form of journalism, and how might such a perception influence (2) their motivations for posting and (3) the topics around which they blog? Most critically, (4) this article constructs a model by which all these antecedents predict whether bloggers behave like professional journalists. Results indicate that bloggers who see their work as a form of journalism are more inclined to inform and influence readers, write about public affairs, and behave as a more traditional journalist.

Whose news? Whose values? Citizen journalism and journalistic values through the lens of content creators and consumers

As user-generated content (UGC) and citizen-driven forms of journalism have risen to prominence alongside professional media production, they have presented a challenge to traditional journalistic values and processes. This study examines that challenge from the perspective of the creators and consumers of citizen-driven news content, exploring their perceptions of citizen journalism and the professional tenets of good journalism. Through a nationally representative survey of US adults, this study finds that citizen journalism consumers hold more positive attitudes toward citizen journalism, but do not show a significant identification with professional journalistic values, while general news consumption is positively related with affirmation of professional journalistic values. Compared with consumption, content creation plays a relatively insignificant role in predicting attitudes toward citizen journalism and the professional tenets of good journalism. Implications for understanding the changing perspectives of news creators and consumers are discussed.

Political persuasion on social media: Tracing direct and indirect effects of news use and social interaction

News use via social media has been linked to pro-democratic political behaviors. However, most people use social media for non-political purposes, like connecting with friends and browsing news feeds. Recent research indicates these behaviors may also have democratic benefits, by means of political expression in social media. Drawing on panel data from a nationally representative sample, this study extends this line of research by exploring how social interaction and news-seeking behaviors on social media lead to diverse networks, exposure to dissenting political opinion, and ultimately reconsidering and changing one’s political views. Social media are a unique communication platform, and their attributes might influence exposure to political information. The tendency for users to build and maintain friend networks creates a potential deliberative space for political persuasion to take place. Consistent with prior literature, news use leads to political persuasion. More interestingly, apolitical, but social interactive uses of social media also lead to political persuasion. These relationships are partially mediated through network and discussion attributes.

Cue Convergence: Associative Effects on Social Intolerance

Studies examining the effects of news cues (i.e., labels used to characterize issue domains and social groups) typically fail to consider the possibility that news stories may contain multiple cues that have interactive effects on audience processing and opinion expression. To test this possibility, the authors conduct a Web survey–embedded experiment that manipulates features of a news report about civil liberties restrictions targeted at Arabs portrayed as either immigrants or citizens and as either extremists or moderates. Hypotheses predict stronger intercorrelations and faster speed of response among a range of social intolerance evaluations when respondents encounter the combination of immigrant and extremist cues. Findings indicate the convergence of immigrant and extremist cues not only yield stronger associations between group evaluations, social intolerance, immigration opposition, and minority disempowerment but also reduce response latencies. The results across these two measures provide support for a theory of associative priming via cue convergence.