Isabelle D. Wolf

Outcome-focused national park experience management: transforming participants, promoting social well-being, and fostering place attachment.

Understanding visitor experiences is essential if park managers are to facilitate beneficial outcomes for both individuals and society. We investigated visitor experiences in a special model of thematically connected guided walking, biking, and 4WD tours in Australian national parks. Outcomes attained by first-time and repeat participants were assessed by questionnaires with more detailed insights from semi-structured interviews with repeat participants. Participants developed strong social ties with community members and experienced significant improvements in health, well-being, and competence, gaining a sense of achievement from mastering a challenge with positive implications for their lives beyond the tours. The tour series performed well in achieving visitor satisfaction, repeat participation, and word-of-mouth recommendation. The experience increased participants’ attachment to national parks, reinforcing their sense of environmental stewardship. The findings are especially relevant to efforts in parks and elsewhere to better integrate senior citizens into the community and provide opportunities to increase their physical, mental, and social well-being. Such opportunities become limited, for example, when people retire from work or suffer health impairment. The tour series proved an effective tool for outcome-focused park management, providing significant personal benefits to participants with positive implications for larger societal benefits, plus political and financial advantages for park managements.

Vegetation moderates impacts of tourism usage on bird communities along roads and hiking trails

Bird communities inhabiting ecosystems adjacent to recreational tracks may be adversely affected by disturbance from passing tourism traffic, vehicle-related mortality, habitat alteration and modified biotic relationships such as the increase of strong competitors. This study investigated the effects of tourist usage of roads vs. hiking trails on bird communities in gorges of the Flinders Ranges, a popular South Australian tourist destination in the arid-lands. High tourist usage along roads decreased the individual abundance and species richness of birds relative to low usage trails. The decrease in species richness, though less pronounced, also occurred at high-usage sites along trails. Changes in the species response to recreational disturbance/impacts varied depending on the ecology of the species. Bigger, more competitive birds with a generalist diet were overrepresented at high-usage sites along roads and trails. Species using microhabitats in lower vegetation layers were more sensitive. However, structural and floristic complexity of vegetation was a more important factor influencing bird abundance than tourist usage. Sites with a better developed shrub and tree layer sustained higher species abundance and richer communities. Importantly, vegetation qualities moderated the negative effect of high usage on the individual abundance of birds along roads, to the extent that such an effect was absent at sites with the best developed shrub and tree layer. To protect avifauna along recreational tracks in arid-lands gorges, we recommend the closure of some gorges or sections for vehicle or any access. Further, open space particularly for camping needs to be minimized as it creates areas of high tourist usage with modified habitat that provides birds with little buffer from disturbance.

Applying public participation GIS (PPGIS) to inform and manage visitor conflict along multi-use trails

ABSTRACT Managing visitor conflict is an important task in protected areas. This study used public participation GIS (PPGIS) mapping and a visitor survey to research conflicts between mountain bikers and horse riders, and other groups frequenting trails for tourism and recreation in national parks in northern Sydney (Australia). The goal was to evaluate the effectiveness of the PPGIS for determining conflict locations, and to integrate stated reasons and conflict resolution measures in a model. The survey showed that 42% of mountain bikers and 69% of horse riders had experienced conflicts, with each other, motorbike riders, walkers/hikers and dog walkers. PPGIS effectively mapped concurrent usage intensity to predict potential conflict locations over a reasonably large study area thereby identifying trails of the greatest concern. PPGIS also offered high-quality GIS visualisation options, and the novelty of the PPGIS increased participant engagement. We evaluated PPGIS compared to questionnaire-based surveying, direct visitor observations, GPS tracking, traffic counters and cameras. Because visitor conflict occurs within a spatial context, conflict management will require greater spatial knowledge of visitor activity, which can be obtained through the innovative PPGIS mapping. A conflict model is presented that integrates this studys empirical findings on conflict reasons and resolutions with existing conflict theory.

Transformative travel as a sustainable market niche for protected areas: a new development, marketing and conservation model

ABSTRACT Many protected areas worldwide are mandated to provide visitor enjoyment and sustainable heritage conservation but face growing challenges and competition. To satisfy modern aspirational markets, parks must design meaningful experiences delivering long-lasting participant benefits that cultivate visitation rates and a conservation constituency. Transformative travel can deliver such benefits through participants’ psycho-physiological transformation but market insights critical for experience development in parks are lacking. Our systematic quantitative review of 126 transformative travel articles provides those insights, linking experiential characteristics, participant traits and motivations to experience outcomes according to five transformative travel typologies pertinent to parks: health and wellness, nature-based physical activity, spiritual, cultural and volunteering travel. We identified 35 travel motivations, 14 participant traits and 23 experience characteristics linked to transformation and 28 purposefully or incidentally realised benefits. Transformative travel improved participants’ psychological, physiological, social, economic and environmental conditions, as well as satisfaction with and destination loyalty towards parks. Socio-demographic characteristics and propensity for independent versus social travel shaped choice of travel experience. Our results are uniquely conceptualised in a transformative travel framework and transformative market niche model which we apply to sustainable experience development and marketing in parks. We identify implementation possibilities and areas for future research and monitoring.

Are your ducks in a row? External and internal stakeholder perceptions of the benefits of parks in New South Wales, Australia

This research examines the strategic alignment between external and internal stakeholders’ perceptions of the benefits of parks. To achieve this objective, surveys were distributed to park agency staff, as well as a sample of residents in New South Wales, Australia. Findings revealed alignment between external and internal stakeholders, with executive managers’ perceptions being generally more favourable than staff and community. The paper pays particular attention to the alignment of internal stakeholders’ (staff) perceptions, which is important for establishing and defending the market position of parks. A high degree of strategic alignment was found between executive and staff for personal benefits. However, results revealed incongruence between perceptions of lower level and executive staff for community-wide benefits. Gender, age, frequency of interaction with visitors, and visitation to parks outside of work hours were found to influence staff perceptions of park benefits. This research provides valuable insights into how park management agencies can build strategic alignment among internal stakeholders, and in turn external stakeholders, critical for building support for parks and associated conservation.

Assessing the Efficacy of Communication Interventions for Shifting Public Perceptions of Park Benefits

One way national parks can sustain their societal relevance and ensure ongoing political and community support is through conscious and deliberate repositioning. This study investigates the potential for psychologically repositioning national parks using persuasive communication designed to shift public perceptions of the benefits of visitor experiences in parks. The experimental communication interventions were selected to target benefits where gaps were identified between the perceptions of park managers and the parks’ constituent publics. Using a pre–post design on 1,055 respondents split evenly across two Australian states, the experiment revealed that the website and the video used as interventions were highly effective at improving public perceptions of park benefits. This was attributed to the persuasiveness of the website and the video, which respondents rated as having positive valence, as highly vivid and as credible. This research provides theoretically informed insights into the application of persuasive communication theory to psychologically reposition national parks.