Jaime Evaldo Fensterseifer

Internationalization of Clustered Companies and the Influence of Resources: A Case Study on Wine Clusters in Brazil and France

ABSTRACT Although the importance of local/regional factors in firms international competitiveness has been increasingly recognized, few studies have investigated the relationship between clusters and the internationalization process of clustered-firms. This theme assumes special relevance for industries that are predominantly organized in territorial agglomerations, or clusters, as is the case of the wine industry. The objective of this paper is to identify the resources generated by the cluster and analyze their influence in the internationalization process of clustered companies. A case study was carried out on two wine clusters: Provence, in Southern France, and Serra Gaúcha, in Southern Brazil. Resource-based theory provides the underlying analytical framework. Both theoretical and practical implications of the results are discussed.

Valor e Vantagem Competitiva: Buscando Definições, Relações e Repercussões

Value represents a central issue in Strategy theory and yet remains a vague and unclear concept. To shed light on this question, this paper explores the main definitions of value and their implications for the theoretical development of the field of Strategic Management, particularly concerning sustainable competitive advantages. By using different concepts related to value, such as use value, value creation, exchange value, perception of use value and use of the value, it is argued that for an enhanced understanding of the process of creating and sustaining competitive advantages it is necessary to go beyond the traditional economic paradigm and explicitly include the consumer behavior perspective. Competitive advantage, in this enlarged context, may be seen as the result of a coordinated system of firms that align for value creation and delivery and mutually interact for the sharing of the captured value. In a recursive movement, information and values flow both upstream and downstream in the supply chain formed by interacting firms, generating a complex strategy creation phenomenon determined by the specific heuristics of each strategist.

The influence of resources on the internationalisation process of clustered wine companies

Although the importance of local/regional factors in firms international competitiveness has been increasingly recognised, few studies have investigated the relationship between clusters and the internationalisation process of clustered firms. This theme assumes special relevance for industries that are predominantly organised in territorial agglomerations, or clusters, as is the case of the wine industry. The objective of this paper is to identify the resources generated by the cluster and analyse their influence in the companies internationalisation process. A case study was carried out on two wine clusters: Provence, in Southern France, and Serra GaAocha, in Southern Brazil. The resource-based theory provides the underlying analytical framework. Both theoretical and practical implications of the results are discussed.