Jairo Simião Dornelas

Fatores promotores e inibidores do alinhamento estratégico da tecnologia da informação em uma situação de fusão: o caso de uma rede varejista

This study identifies both enabler and inhibitor factors to the strategic alignment of information technology with existing entrepreneurial strategy in a takeover environment, i.e., the merger of two companies within a retail environment. The characteristics of the enabler and inhibitor factors for alignment were identified by means of an analysis of managerial team perceptions. The results suggest the presence of factors that are associated with those considered classic found in the literature review. The occurrence of these factors was recorded both prior to and during the initial merger process and they have been denominated, therefore, as recurrent elements. New characteristics, however, were also discovered in the takeover scenario that only appeared after the merger as formulated. Both IT managers and division heads from the post-merger business structure were interviewed. The link of each respondent to his original company was recorded so as to produce an effective set of factors that could be identified by both specific division and company. The uniqueness of the case study has to do with the fact that, although the organizational structure of the acquiring company was much larger than that of the acquired one, the profile of the IT management team of the latter was much more structured than that of the former. This provided a very interesting research scenario.

Repertório compartilhado de recursos em comunidades virtuais de prática: um estudo dos mecanismos de interação, organização e controle em grupos de pesquisa científica

Communities of practice are groups where informal relationships, participation, networking and self-management activities stand out. A class of these communities differs from the others through the strong use of information technology resources: these are virtual communities of practice. Considering the possibility of the research groups in a Federal University being taken as virtual communities of practice, the objective of this research was to identify and classify the research groups as virtual communities of practice and highlighting the mechanisms of interaction, organization and control, which exist in their repertoire of shared resources, as well as to assess their effects on the groups’ activities. The study employed a mixed method, using survey strategy and case study. It is expected that the outcomes stimulate a discussion on the importance of information technology and mechanisms analyzed in the exchange of knowledge and in the identity consolidation of scientific research groups with virtual performance.

SITES DE REDES SOCIAIS CORPORATIVAS: ENTRE O PESSOAL E O PROFISSIONAL

The new virtual social networking platforms (social network sites - SNS) provide new social practices inside (corporate) and outside (open) work. Since 2007 more than 1/3 of the largest U.S. organizations were already implementing actions in Web 2.0, including social networking business. This paper presents a qualitative exploratory study with two instrumental case studies, aiming to identify convergences and divergences between open and corporate social networks. At IBM, in addition to reviewing a published case, interviews were conducted with employees who designed the company’s SNS. At CESAR, an innovation institute, beyond documentary and observational research made, semi structured interviews were conducted with five people involved in the development and institutionalization of the SNS tool. The interviews were processed with content analysis. It was clear that these companies are beginning to realize that the corporate SNS are a bridge to the reality of open SNS. It was noticed that executives are also users of the SNS, which decreases the number of organizational levels and breaks barriers. As a tool for the creation and sharing of personal and professional information, a corporate SNS enables the storage and retrieval of information quickly and context-sensitively, but always taking into account the profile set by the user, such as in open networks. These convergences show that people want to be closer to their friends, and the SNS are a way to strengthen ties without breaking the limits that users want to establish with respect to the information that is being shared. Even if people come to use these SNS as a form of career climbing or a way to get support to approve their projects, a corporate SNS tends to be a tool as common as open ones.

GESTÃO DA INFORMAÇÃO HOSPITALAR: UMA PROPOSTA A PARTIR DO ESTUDO DE CASO EM UM HOSPITAL UNIVERSITÁRIO NO RECIFE

Information management has become a growing concern in organizations. Recently, several studies have been conducted with this focus in the health care area. However, few authors deal with the issue considering the reality of public hospitals - specially teaching ones. In fact, a huge amount of data has been produced without a policy for suitable information management. That often causes wrong decisions to be made due to the lack of good information in due time. This paper discusses the issue and a proposes guidelines for information management in hospitals, regardless of them being university owned or not. To accomplish that, the authors used both a qualitative and a quantitative approaches. Members of the top management team of a well regarded teaching hospital of Pernambuco state were interviewed to identify the information needed to properly managing the hospital. Other managers were also questioned in an effort to understand the current information management configuration of the organization. Shortcomings were identified concerning in strategic issues, such as communication, peoples responsibilities and the definition of political and informational processes. Considering the literature on organizational management and information management and after a case study, a plan was prepared for the hospitals information management. The authors hope to stimulate other researchers to carry out studies that help understand and deploy efficient information management systems for Brazilian hospitals.

O papel do gerente num contexto de mudança baseada no uso da tecnologia CRM

This work is intended to investigate the manager role, due to the utilization of a Customer Relationship Management System (CRM), that is regarded as the main agent in a technology-based organizational change. The research took place during a deep case study of a company that is, at the same time, user and supplier of technology, and is implementing a CRM system whose main users are regional managers. To produce the research, interviews with the managers were realized, with questions elaborated from the literature revision, in the areas of organizational change, relationship marketing, information technology, and customer relationship management. The content analysis technique was utilized for the collected data examination. Significant results were established about the potentiality of the system use, which requires processes changes and involve a more pro-active managerial posture regarding customer service and contact, making possible a more effective management and a better planning of activities.

Cloud Computing: em busca da compreensão de seu uso em organizações públicas

The research seeks to portray the expansion of so-called cloud computing, cloud computing, additional element in business activities, that every day offers minimization of costs, upgrades to products, new warranties, contemporary technology infrastructure and support and product upgrades computer. In its execution sought to identify public companies that use the cloud computing services, likely to spread their activities, their processes, their services and even their management for this platform. Its raising indicate potential, severities, opportunities and reliabilities on the view of the executive managers. Especially in the public management, it describes the reflection of this platform in two cities – Curitiba and Porto Alegre – on these said strongest governments to modernity and inclusive participation in the practice of government. Describe this research effort in order to assemble a panel that helps to identify the direction for migration to the cloud is the promised alternative.

Avaliação da transparência do sistema de compras do governo brasiliero: Uma visão baseada na perspectiva da usabilidade

The process of change that is happening in the contemporary world reaches inevitably the public sector. The search for more effective management to provide quality and efficient services to citizens has been the target to be reached by moderns governments. Within this perspective the study of information systems on public organizations is strategic. In this sense, this paper aims to investigate transparency in the electronic system of purchases of the Federal Government of Brazil, the ComprasNet, with the perspective of usability. In other words, this study evaluated whether the non-functional requirement of usability has been contemplated in the ComprasNet system interfaces to meet the transparency criteria. This article is designed from a qualitative exploratory approach about the use of ComprasNet. To achieve the goal, it was performed semi-structured interviews and a field research using the observation method with system users. As a result of this research, we found that the deficiency in the ComprasNet use is caused, in most cases, by the lack of usability rules in their interfaces. In addition, the present study suggests changes in interfaces that will improve the usability of the system and in its transparency.

Participao de usurios no desenvolvimento de sistemas de informao: impressos de profissionais desenvolvedores de clusters especializados

A tecnologia da informacao (TI) tornou-se recurso organizacional imperativo e essencial as novas dinâmicas de mercado, fato que impulsiona a industria de software . Neste cenario, ha uma busca por metodologias de desenvolvimento de sistemas de informacao cada vez mais harmonizadas com as necessidades das organizacoes, as quais prescrevem a participacao de usuarios na atividade como aspecto central, a fim de que bons resultados globais sejam obtidos. Assim supunha-se: a pratica organizacional de desenvolvimento de sistemas com a participacao de usuarios, prevista e com tantas vantagens aparentes, deveria ser corriqueira e renovada. Sera? Este dilema converteu-se no objetivo desta pesquisa. Para tal fim, empreendeu-se uma investigacao in loco com equipes desenvolvedoras em tres polos: grandes conglomerados (Sao Paulo); ambientes governamentais (Brasilia); industrias de software (Joinville). O mergulho comparativo resultante identificou praticas em evolucao com discreto incremento funcional da participacao do usuario, mas ainda em regime pouco participativo, vis-a-vis a pregacao dos metodos mais modernos em especial os ageis.

Além do modelo 3C em plataformas de colaboração: o caso da montadora local motors

Alem do modelo 3C em plataformas de colaboracao: o caso da montadora Local Motors Enquanto da web surgiu a sociedade da informacao, da web 2.0, com suas aplicacoes online, plataformas e midias, vem surgindo a sociedade da colaboracao, que tem como diferenciais interatividade e participacao. Na decada de 1990, o modelo 3C conceituou colaboracao como sendo formada pelas dimensoes comunicacao, coordenacao e cooperacao. Entretanto, ao se utilizar esse modelo para guiar o desenvolvimento de plataformas colaborativas atuais, tao sociais e interativas, surgiu o seguinte questionamento: ao se analisar o intuito das funcionalidades disponibilizadas pelas plataformas colaborativas atuais e possivel visualizar algo alem do modelo 3C? Neste novo contexto socio-historico, a interatividade informatica criou uma nova modalidade comunicacional onde a mensagem e modificavel, na medida em que responde as solicitacoes daquele que a consulta, explora e manipula; o emissor constroi uma rede (e nao um caminho unico) de territorios a explorar; e o receptor manipula a mensagem como coautor, verdadeiro conceptor, reforcando o sentido de participacao, intervencao, bidirecionalidade e multiplicidade de conexoes. Em termos metodologicos, a pesquisa teve uma abordagem qualitativa, de carater exploratorio-descritivo, a partir da analise das ferramentas disponiveis na plataforma de co-criacao da Local Motors, que foi o caso estudado. Utilizando um metodo semelhante ao Delphi, a intencao de cada funcionalidade foi analisada por seis especialistas, num processo de selecao e classificacao que ocorreu em quatro etapas: com um perfil publico na plataforma foram identificadas as funcionalidades disponiveis; depois, de forma independente, houve a classificacao das funcionalidades extraidas; em seguida, onde houve divergencia foram buscados consensos; e, por fim, a lista final foi construida. Com a ajuda de casos de uso foram identificadas 11 funcionalidades. Como funcionalidades com a intencao de Coordenacao foram identificadas as funcionalidades visualizar, criar e seguir. Com a intencao de Cooperacao a funcionalidade denunciar. Com a intencao de Comunicacao as funcionalidades votar e adicionar topicos de discussao. Com a intencao de aumentar a Interatividade as funcionalidades de comentar, responder, compartilhar nas redes sociais, contribuir e participar de um desafio. Pode-se concluir que, no presente caso, ao se analisar o intuito das funcionalidades disponibilizadas pelas plataformas colaborativas atuais e possivel visualizar algo alem do modelo 3C, a interatividade. No contexto do estudo de caso analisado, nao parece ser possivel descrever as acoes realizadas dentro de ambientes colaborativos no contexto da web 2.0 sem este importante elemento.

Proposta de um Data Mart para avaliação de empresas usuárias do Twitter através das mensagens postadas pelos clientes

Oferecendo o servico de microblogging, em pouco tempo, o Twitter se tornou uma das redes sociais mais populares no Brasil, e atualmente empresas tambem passaram a utiliza-lo para divulgacao de produtos e promocoes. Os usuarios do Twitter, por sua vez, externalizam a qualidade dos produtos e servicos recebidos atraves de tweets. Este artigo apresenta um Data Mart para analise de reputacao das empresas usuarias do Twitter, com o objetivo de fornecer subsidios para a tomada de decisao de futuros consumidores e fornecedores, alem de elementos para definicao de estrategias competitivas dessas empresas em relacao aos seus concorrentes de mercado.