Is this you? Create Your Porfile
Avatar

José Martí Parreño

European University of Madrid

Network

Latest external collaboration on country level. Dive into details by clicking on the dots.

Explore More

Hotspot

Dive into the research topics where José Martí Parreño is active.

Explore More

Publication

Featured researches published by José Martí Parreño.

Industrial Management and Data Systems | 2013

Key factors of teenagers' mobile advertising acceptance

José Martí Parreño; Silvia Sanz-Blas; Carla Ruiz-Mafe; Joaquin Aldas-Manzano

Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias | 2012

Aplicaciones publicitarias para móvil: conocimiento, actitudes, motivos de uso y valoración por parte de los adolescentes españoles

Silvia Sanz Blas; José Martí Parreño; Carla Ruiz Mafé

Cuadernos de Gestión | 2012

Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing

José Martí Parreño; Rafael Currás Pérez; Isabel Sánchez García

Los mercados del mañana : bases para su análisis hoy: = The markets of tomorrow : basis for their analysis today, 2011, ISBN 978-84-7356-785-5 | 2011

Situación actual de las comunicaciones de marketing mediante telefonía móvil

Silvia Sanz Blas; Carla Ruiz Mafé; José Martí Parreño

Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias | 2013

La publicidad actual: retos y oportunidades

José Martí Parreño; Yolanda Cabrera García-Ochoa; Joaquín Aldás Manzano

GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS | 2012

Nuevas herramientas de promoción de destinos turísticos: el uso de los videojuegos publicitarios (advergames)

José Martí Parreño; Silvia Sanz Blas; Carla Ruiz Mafé

Archive | 2017

Higher education students’ attitude towards the use of gamification for competencies development

Amparo Galbis Córdova; José Martí Parreño; Rafael Currás Pérez

Archive | 2016

How consumers process two-sided opinions and make judgments about tourist products? A theoretical model

Enrique Bigné-Alcañiz; C. Ruiz; José Martí Parreño

International Conference on Education and New Learning Technologies | 2016

THE USE OF GAMIFICATION IN MASTER DEGREE PROGRAMS. EFFECTS ON STUDENTS’ SATISFACTION AND POSITIVE WORD OF MOUTH

Carla Ruiz Mafé; José Martí Parreño; Rafael Currás-Pérez

Bridging Asia and the World: Global Platform for Interface between Marketing and Management | 2016

WHEN ONLINE REVIEWS CONFLICT: THE EFFECT OF INFORMATION CUES AND EWOM ADOPTION ON BEHAVIOURAL INTENTIONS

Enrique Bigné-Alcañiz; Carla Ruiz Mafé; Rafael Currás Pérez; José Martí Parreño

Explore More

Collaboration

Dive into the José Martí Parreño's collaboration.

Top Co-Authors
Avatar

Carla Ruiz Mafé

University of Valencia

View shared research outputs
Top Co-Authors
Avatar

Silvia Sanz Blas

University of Valencia

View shared research outputs
Top Co-Authors
Avatar

Joaquín Aldás Manzano

University of Valencia

View shared research outputs
Top Co-Authors
Avatar

Rafael Currás Pérez

University of Valencia

View shared research outputs
Top Co-Authors
Avatar

Isabel Sánchez García

University of Valencia

View shared research outputs
Top Co-Authors
Avatar

Yolanda Cabrera García-Ochoa

European University of Madrid

View shared research outputs
Top Co-Authors
Avatar

Carla Ruiz-Mafe

University of Valencia

View shared research outputs
Top Co-Authors
Avatar

David Alameda García

Pontifical University of Salamanca

View shared research outputs
Top Co-Authors
Avatar

Elena Fernández Blanco

Pontifical University of Salamanca

View shared research outputs
Top Co-Authors
Avatar

Joaquin Aldas-Manzano

University of Valencia

View shared research outputs
Explore More
Researchain Logo
Decentralizing Knowledge