José Roberto Ferreira Guerra

O empreendedor humanizado como uma alternativa ao empresário bem-sucedido: um novo conceito em empreendedorismo, inspirado no filme Beleza Americana

ABSTRACT An attempt was made to delineate the concept of the humanized entrepreneur, through an analysis of the film American Beauty. Through a comparative analysis of the movies characters and their association with cultural tropes of entrepreneurship, a critical evaluation was made of the humanized entrepreneur vs. the successful atomistic delinquent. The former builds his identity in the sphere of social relations as a mode of human emancipation, whereas the latter is characterized as having individualist and impersonal behaviour patterns. Since entrepreneurship can be viewed from both a socio-historical and humanized perspective, such an analysis can contribute to the discussion of the topic beyond its simply economic dimension. Such can occur when individualistic and utilitarian ideas which extend beyond the logic of purely rational action are taken into account. Such a multifaceted understanding of this phenomenon highlights the position of the entrepreneur as an agent committed to changes in social reality.

A perspectiva dialógica no agir empreendedor: um estudo de caso em uma lan house

Technoculture is a contemporary and including phenomenon that acts as a mediador between man and the world modifying some of its fundamental characteristcs (e.g., social interactions, the relation of men with time/space, the subjectivity´s construction and the perception of the own body). A typical business environment of this social phenomenon is a lan house and the objective of this article is to modelize the entrepreneurship phenomenom through the Thierry Verstraete (2001)´s theory applied to this kind of business. This approach integrates two levels of analysis: the entrepreneur and the organization through a study of the dialogical relation among three dimensions (cognitive, practical and structural). The methodology used was a case study and the data was collected through interview. It was concluded that the explored model is including and that it contains fundamental aspects to comprehend the entrepreneurship phenomenon.