Fernando Gomes de Paiva Júnior

O empreendedor humanizado como uma alternativa ao empresário bem-sucedido: um novo conceito em empreendedorismo, inspirado no filme Beleza Americana

ABSTRACT An attempt was made to delineate the concept of the humanized entrepreneur, through an analysis of the film American Beauty. Through a comparative analysis of the movies characters and their association with cultural tropes of entrepreneurship, a critical evaluation was made of the humanized entrepreneur vs. the successful atomistic delinquent. The former builds his identity in the sphere of social relations as a mode of human emancipation, whereas the latter is characterized as having individualist and impersonal behaviour patterns. Since entrepreneurship can be viewed from both a socio-historical and humanized perspective, such an analysis can contribute to the discussion of the topic beyond its simply economic dimension. Such can occur when individualistic and utilitarian ideas which extend beyond the logic of purely rational action are taken into account. Such a multifaceted understanding of this phenomenon highlights the position of the entrepreneur as an agent committed to changes in social reality.

O Meio Empreendedor Promovendo Inovação: A geração de capital social no Porto Digital

Os insumos relacionais sao compreendidos no universo dos negocios por conhecimento, informacoes, confianca, ideias, lealdade e compromisso, formadores do bem intangivel denominado capital social. O meio empreendedor evidencia as interfaces das dimensoes territoriais e socioculturais no âmbito local. Esse campo ainda tem carencias, exigindo assim uma maior atencao, tanto por parte dos individuos que interagem no mesmo territorio em busca de objetivos afins, como dos cientistas pesquisadores para o alcance da evolucao e sustentabilidade das instituicoes. O estudo se propoe a descrever o modo como funciona a producao de capital social e seus efeitos de geracao de inovacao no caso empirico do Porto Digital. Trata-se de uma pesquisa qualitativa de carater descritivo com levantamento bibliografico, documental e com analise de reportagens envolvendo dirigentes do Porto Digital. A analise dos dados se deu a partir das entrevistas e comparacao dessas com o referencial teorico e a analise documental. Os resultados revelam que ha um ambiente adequado para o desenvolvimento social e tecnologico, alem de acoes pertinentes a postura e comportamentos decorrentes do aspecto relacional dos atores imersos na rede. Os componentes dos relacionamentos interpessoais sao imprescindiveis a criacao do meio inovador e sua sustentabilidade progressiva.

Um negócio da China: o discurso do guānxì nas articulações no âmbito organizacional

This study explores guānxi as a currently used organizational discourse in the business culture of Chinese organizations through the logic of equivalence and the logic of difference proposed by Ernesto Laclau and Chantal Mouffe. Guānxi consists in an interpersonal relationship and the creation of collaborative knowledge which involves a tacit, future-driven, and complex kind of knowledge operating in a specific context. From a post-structuralist perspective applied to the organizations, we used discourse analysis as a method which allows us to put into practice the role of language as the axis for understanding social processes, as it is the case of guānxi. We analyzed 3 in-depth interviews conducted with Chinese chief executive officers (CEOs) and 32 newspaper reports related to the practice of guānxi in organizations of the tertiary sector, published in 2 of the leading web-based newspapers in China. Thus, we aimed to identify the way how this phenomenon has been appropriated as a discourse within the organizational sphere through the logic of equivalence and the logic difference. We found out that Chinese organizations use guānxi to gain preferential access to strategic actors who have information and resources required in the business processes, in order to obtain competitive advantages. On the other hand, business success involving these organizations depends on a mutual identification between their leaders, based on trust and credibility established in the articulations.