Joshua T. Beck
University of Oregon
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Publication
Featured researches published by Joshua T. Beck.
Journal of Marketing | 2014
Stephen A. Samaha; Joshua T. Beck; Robert W. Palmatier
International relationships are increasingly critical to business performance. Yet despite a recent surge in international research on relationship marketing (RM), it is unclear whether or how RM should be adapted across cultures. The authors adopt Hofstedes dimensions of culture to conduct a comprehensive, multivariate, metaregression analysis of 47,864 relationships across 170 studies, 36 countries, and six continents. To guide theory, they propose four tenets that parsimoniously capture the essence of cultures effects on RM. Study 1 affirms these tenets and emphasizes the importance of taking a fine-grained perspective to understand the role of culture in RM because of the high degree of heterogeneity across different cultural dimensions and RM linkages. For example, the magnitude of individualisms effect is 71% greater on RM than other cultural dimensions, whereas masculinity has almost no effect; however, accounting only for individualism ignores significant moderating effects of power distance and uncertainty avoidance dimensions. To guide managers, Study 2 adopts a country-level approach and reveals that RM is much more effective outside the United States such that relationships are 55% more effective, on average, for increasing business performance in Brazil, Russia, India, and China.
Journal of International Marketing | 2015
Joshua T. Beck; Kelly Chapman; Robert W. Palmatier
Relationship marketing (RM) and loyalty programs (LPs) are key differentiation strategies for firms facing increasing global competition. Accordingly, global interest in RM and LPs has surged, though researchers examining these marketing activities typically apply U.S.-centric frameworks to international research contexts. To understand how RM and LPs may be influenced by factors that distinguish global markets, this review offers a comprehensive framework of both RM and LP mechanisms and considers how cultural and developmental contingency factors may alter the effects of these mechanisms on seller performance. The results from this review produce eight propositions about where specific RM and LP strategies should be most effective. By considering these mechanisms jointly, the authors also simultaneously delineate RM and LP theories and broaden the scope of global research in both domains.
Journal of Consumer Psychology | 2011
Conor M. Henderson; Joshua T. Beck; Robert W. Palmatier
Journal of the Academy of Marketing Science | 2015
George F. Watson; Joshua T. Beck; Conor M. Henderson; Robert W. Palmatier
Journal of Marketing | 2018
Marc Mazodier; Conor M. Henderson; Joshua T. Beck
Journal of Consumer Research | 2018
Brandon Reich; Joshua T. Beck; John Price
ACR North American Advances | 2017
Sokiente Dagogo-Jack; Joshua T. Beck
ACR North American Advances | 2017
Joshua J. Clarkson; Joshua T. Beck; Mary C. Murphy
ACR North American Advances | 2016
Joshua T. Beck; Alexander Bleier; Ryan Rahinel
ACR North American Advances | 2016
Riley Dugan; Joshua J. Clarkson; Joshua T. Beck