Josimar Souza Costa

Social Technology as a Sustainable Public Policy: The Mandalla Project in Ceará

Environmental degradation in semi-arid Northeast has been a great challenge for the Brazilian government. The need to generate employment and income, justifies the establishment of productive activities competitive and covering the dimensions of sustainability. In this context, there is the movement of Social Technology (ST), aimed at social inclusion and development through the appropriation of simple technologies, inexpensive and consolidated in the culture of the community benefit. As a public policy of the government of Ceara, appeared the Mandalla Project, using irrigated agriculture and agribusiness production system, which includes the creation of small animals from natural methods. This study aims to analyze the ST Mandalla as a public policy that promotes sustainable development. The results show that this technology, contributes significantly to the sustainable development of semi-arid and improving the quality of life of communities served when examined against the dimensions of Sustainable Development model of Sachs (2002).

Produtos verdes: um estudo sobre atitude, intenção e comportamento de compra de universitários brasileiros

In order to learn more about consumer and the process of buying green products, it becomes necessary not only to identify the profile of environmentally responsible consumer, but also to develop and apply relevant metrics about your environmentally conscious behavior. This research aims to analyze the relationships and the possible gap between attitude and behavior intention to purchase green products among Brazilian university management area. The study is quantitative in nature and is descriptive of your goals. This is a field study using the technique of Structural Equation Modeling. The results confirmed the positive relationship between attitude and intention to buy green products, as well as the positive relationship between intention and behavior, although less expressive. The influence of availability, perceived price and quality between intention and purchase behavior was also confirmed. Despite differences in the influence of the constructs, was noted that the price realized is a predominant variable during the transition between intention and purchase behavior of green products. Expected to contribute to the generation of discussions about procurement of green products, stimulate the development of new research, and assist in developing marketing strategies based on the behavior of their consumers.