Julio Araujo Carneiro da Cunha

Avaliação de desempenho organizacional: um estudo aplicado em hospitais filantrópicos

An evaluation of organizational performance requires studies that encompass the specificities of the object under analysis, which is valid for health organizations. However, this type of organization has little support from Administration techniques and knowledge, thus generating deficiencies in management and control. As a result, the objective of this article is to develop a model for evaluating the specific performance of philanthropic hospitals and to compare the efficiency of those organizations. A theoretical model was createdand subsequently validated by specialists. A data envelopment analysis was conducted by means ofusing the data from 70 hospitals, collected in afield research. The conclusion is that there is no great availability of managerial information in Brazilian hospitals, and elements were pointed out for increasing sample efficiency.An evaluation of organizational performance requires studies that encompass the specificities of the object under analysis, which is valid for health organizations. However, this type of organization has little support from Administration techniques and knowledge, thus generating deficiencies in management and control. As a result, the objective of this article is to develop a model for evaluating the specific performance of philanthropic hospitals and to compare the efficiency of those organizations. A theoretical model was created and subsequently validated by specialists. A data envelopment analysis was conducted by means of using the data from 70 hospitals, collected in a field research. The conclusion is that there is no great availability of managerial information in Brazilian hospitals, and elements were pointed out for increasing sample efficiency.

Gestão do Conhecimento em Transnacionais: O Ambiente Organizacional como Instrumento Disseminador

National economies are gradually opening wide for international trade; this trend compels organizations, mainly the internationalized ones, to be more prepared to effectively and efficiently compete worldwide. In this context, the goal of this study was to identify and describe strategies and practices which promote knowledge flows within an international organization that holds its headquarter in a developed country and subsidiaries in developing countries. Methodological procedures include the explicit examination of codified information between subsidiaries units, through interviews and document analysis, in order to capture the tacit dimension in the causal maps that were made. Main results show an organizational strategy focused on the continuous stimuli to the construction of an organizational environment, embedded with solicitude between knowledge senders and receivers, and with a formal information management that supports knowledge exchanges and flows in a worldwide context.

Aprendendo a Aprender Coletivamente:Novos Paradigmas sobre a Gestãodo Conhecimento em Ambientes de Redes

A atual Economia do Conhecimento, em sua concepcao, estimula a formacao de aliancas interorganizacionais e de arranjos empresariais constituidos em redes. Deste modo, as organizacoes deparam-se com um cenario em que o aprendizado de novos conhecimentos nao deve ser mantido protegido, exclusivamente para si, a fim de se manter uma vantagem competitiva, uma vez que as atuais estrategias de vantagem competitiva passam a ser desenvolvidas de forma mais rapida e sinergetica pela uniao dos esforcos organizacionais na construcao de um conhecimento coletivo. As organizacoes devem estar prontas para atuarem neste contexto em que a gestao de seus recursos (principalmente intelectuais) deve se dar de forma cooperada para possibilitar o aprendizado coletivamente. Nao se trata mais de buscar e desenvolver individualmente os conhecimentos necessarios para a organizacao, mas sim de agir cooperativamente. Nao obstante isso, nao se limita a apenas saber buscar o conhecimento externamente, por meio da rede de relacionamentos da organizacao, mas, sobretudo, de saber desenvolve-lo mediante suas parcerias. Deste modo, constroi-se coletivamente conhecimentos sociais, institucionais e da propria rede (seu sistema de funcionamento e das caracteristicas dos parceiros) e aprende-se estes novos conhecimentos conjuntamente no proprio grupo.

Evaluation of organizational performance: an study applied in philanthropic hospitals

An evaluation of organizational performance requires studies that encompass the specificities of the object under analysis, which is valid for health organizations. However, this type of organization has little support from Administration techniques and knowledge, thus generating deficiencies in management and control. As a result, the objective of this article is to develop a model for evaluating the specific performance of philanthropic hospitals and to compare the efficiency of those organizations. A theoretical model was createdand subsequently validated by specialists. A data envelopment analysis was conducted by means ofusing the data from 70 hospitals, collected in afield research. The conclusion is that there is no great availability of managerial information in Brazilian hospitals, and elements were pointed out for increasing sample efficiency.An evaluation of organizational performance requires studies that encompass the specificities of the object under analysis, which is valid for health organizations. However, this type of organization has little support from Administration techniques and knowledge, thus generating deficiencies in management and control. As a result, the objective of this article is to develop a model for evaluating the specific performance of philanthropic hospitals and to compare the efficiency of those organizations. A theoretical model was created and subsequently validated by specialists. A data envelopment analysis was conducted by means of using the data from 70 hospitals, collected in a field research. The conclusion is that there is no great availability of managerial information in Brazilian hospitals, and elements were pointed out for increasing sample efficiency.

Impacto do apelo ao medo nas embalagens do cigarro: a percepção de fumantes em relação às mensagens de advertência antitabagismo [doi: 10.5329/RECADM.2013013]

No Brasil, advertencias antitabagismo com imagens sanitarias sao divulgadas desde 2001 nas embalagens de cigarros sendo o apelo emocional usado como persuasao. Todavia, o medo e uma resposta emocional a uma ameaca e pessoas diferentes tem percepcoes e reacoes dispares a esse apelo. Investigou-se, nesse estudo exploratorio, as percepcoes dos fumantes em relacao as imagens de advertencias antifumo, com apelo ao medo, utilizadas nas embalagens de cigarros considerando-se os temas explorados nas campanhas antitabagismo no Brasil. Os resultados de entrevistas individuais em profundidade com 35 fumantes, homens e mulheres da cidade de Sao Paulo com idades variaveis entre 20 e 65 anos, indicaram que as mensagens que mais afetam os fumantes sao aquelas relacionadas ao câncer e/ou que envolvem criancas. Aproximadamente a metade dos entrevistados afirma que prefere ignorar as imagens que apelam para o medo enquanto quase que a totalidade da amostra confirmou que pensaria em parar de fumar caso vissem mensagens que apontassem os beneficios para tal. Na percepcao dos entrevistados as mensagens sao mais eficientes quando buscam produzir um conjunto de mensagens positivas e, ainda, confirmou-se que mensagens endossadas por celebridades que nao fumam, serviria de maior inspiracao para o estimulo a decisao de parar de fumar. Palavras-chave: Tabaco; Mensagens antitabagismo; Marketing Social; Regulacao de tabaco. FEAR APPEAL IMPACT IN CIGARETTE PACKAGES: SMOKERS’ PERCEPTIONS RELATED TO ANTI-TOBACCO WARNING MESSAGES ABSTRACT In Brazil, antismoking images with health warnings are disclosed in cigarette packages since 2001, being used as the emotional persuasion to smokers. However, fear is an emotional response to a threat and different people may have different perceptions and reactions to this appeal. So, it was investigated in this exploratory study the perceptions of Brazilian smokers in relation to images of warnings related to free smoking existent in the country. These initiatives are based on fear appeal and using warnings at cigarette packages with themes explored in anti-smoking campaigns. The results of in-depth interviews with 35 smokers, men and women from the city of Sao Paulo, with ages ranging from 20 to 65, indicated that the messages that will affect smokers are those related to cancer and/or involving children. Approximately half of respondents say they prefer to ignore the images that appeal to fear while almost the entire sample confirmed that would think about quitting if they could notice messages that pointed to such benefits. Interviewees perceived the messages are most effective when they intent to produce a set of positive messages and also confirmed that messages endorsed by celebrities who do not smoke would serve as inspiration for the greater encouragement to the decision to smoking stoppage. Keywords: Tobacco; Anti-smoking messages; Social Marketing; Regulation of tobacco.

IMPACTO DO APELO AO MEDO NAS EMBALAGENS DO CIGARRO: a percepção de fumantes em relação às mensagens de advertência antitabagismo

In Brazil, antismoking images with health warnings are disclosed in cigarette packages since 2001, being used as the emotional persuasion to smokers. However, fear is an emotional response to a threat and different people may have different perceptions and reactions to this appeal. So, it was investigated in this exploratory study the perceptions of Brazilian smokers in relation to images of warnings related to free smoking existent in the country. These initiatives are based on fear appeal and using warnings at cigarette packages with themes explored in anti-smoking campaigns. The results of in-depth interviews with 35 smokers, men and women from the city of Sao Paulo, with ages ranging from 20 to 65, indicated that the messages that will affect smokers are those related to cancer and/or involving children. Approximately half of respondents say they prefer to ignore the images that appeal to fear while almost the entire sample confirmed that would think about quitting if they could notice messages that pointed to such benefits. Interviewees perceived the messages are most effective when they intent to produce a set of positive messages and also confirmed that messages endorsed by celebrities who do not smoke would serve as inspiration for the greater encouragement to the decision to smoking stoppage.

Evaluación de desempeño organizacional: un estudio aplicado en hospitales filantrópicos

An evaluation of organizational performance requires studies that encompass the specificities of the object under analysis, which is valid for health organizations. However, this type of organization has little support from Administration techniques and knowledge, thus generating deficiencies in management and control. As a result, the objective of this article is to develop a model for evaluating the specific performance of philanthropic hospitals and to compare the efficiency of those organizations. A theoretical model was createdand subsequently validated by specialists. A data envelopment analysis was conducted by means ofusing the data from 70 hospitals, collected in afield research. The conclusion is that there is no great availability of managerial information in Brazilian hospitals, and elements were pointed out for increasing sample efficiency.An evaluation of organizational performance requires studies that encompass the specificities of the object under analysis, which is valid for health organizations. However, this type of organization has little support from Administration techniques and knowledge, thus generating deficiencies in management and control. As a result, the objective of this article is to develop a model for evaluating the specific performance of philanthropic hospitals and to compare the efficiency of those organizations. A theoretical model was created and subsequently validated by specialists. A data envelopment analysis was conducted by means of using the data from 70 hospitals, collected in a field research. The conclusion is that there is no great availability of managerial information in Brazilian hospitals, and elements were pointed out for increasing sample efficiency.

Desenvolvimento regional e novos paradigmas: iniciativas de promoção do desenvolvimento na comunidade da Mangueira

The regional development principles application has aroused countless discussions on contemporaneous society. A new development vision is being required before the changes aroused, mainly by globalization and it effects. A vision that calls better attention to regional development initiatives. Before this context, it turns interesting to analyze the public politics driven to promote the regional development as to analyze the innovative public politics that aim the regional dissimilarity reduction from a including and tenable development model. Thereby, it will be presented in this paper discussions about the local development related to the main paradigms. Lastly, utilizing a qualitative research, it will be exposed the Mangueira community case in order to identify how the promotion initiatives to regional development are beeing imnplemented in practice. Results point, by new development perspective, that the sustained politics acting include meaningful improvements in social conditions of the local community, stimulating the participation and citizenship, attenuating the effects of unfair social and economic dissimilarities verified in contemporaneous society.