Karl Christoph Klauer

List-context effects in evaluative priming

Evaluative priming effects are often found in the evaluative decision task, in which persons judge the affective connotation (positive vs. negative) of a target word. The present experiments examined list-context effects to test whether evaluative and semantic priming follow the same laws. In Experiment 1, evaluative priming was found at prime-target stimulus onset asynchronies (SOAs) of 0 ms and 100 ms, but not at SOAs of--100, 200, 600, and 1,200 ms. Experiment 2 manipulated SOA (0, 200, and 1,200 ms) and the proportion (25%, 50%, and 75%) of the prime-target pairs that were evaluatively related. Contrary to the typical finding that increases in the proportion of related prime-target pairs lead to increased priming at long but not short SOAs, an effect of consistency proportion was found at SOAs of 0 ms (for reaction times) and 200 ms (in the accuracy data), but not at the 1,200-ms SOA. The pattern of results is discussed in relation to possible explanatory mechanisms of evaluative priming.

Double Dissociations in Visual and Spatial Short-Term Memory.

A visual short-term memory task was more strongly disrupted by visual than spatial interference, and a spatial memory task was simultaneously more strongly disrupted by spatial than visual interference. This double dissociation supports a fractionation of visuospatial short-term memory into separate visual and spatial components. In 6 experiments, this interpretation could be defended against alternative explanations in terms of trade-offs in resource allocation between memory tasks and interference tasks, in terms of an involvement of short-term consolidation and long-term memory, in terms of differential phonological-loop and central-executive involvement, and in terms of similarity-based interference.

Implicit Association Measurement with the IAT: Evidence for Effects of Executive Control Processes

It is argued that a model of goal-independent spreading activation in a social or semantic knowledge structure is insufficient to explain implicit association effects in the IAT (Greenwald, McGhee, & Schwartz, 1998). An alternative account is proposed, which attributes IAT effects to differential costs for switching between task sets. Two experiments were conduced to test this account. In Experiment 1, specific task-set switching cost was a function of IAT condition: switching between tasks was associated with significantly more cost in the incompatible IAT phase. In a second experiment the magnitude of the IAT effect was reduced when task-set reconfiguration was possible in advance of or simultaneously with the upcoming stimulus. The results are discussed with respect to recently suggested accounts of the effect.

Process components of the Implicit Association Test: a diffusion-model analysis.

The authors present a diffusion-model analysis of the Implicit Association Test (IAT). In Study 1, the IAT effect was decomposed into 3 dissociable components: Relative to the compatible phase, (a) ease and speed of information accumulation are lowered in the incompatible phase, (b) more cautious speed-accuracy settings are adopted, and (c) nondecision components of processing require more time. Studies 2 and 3 assessed the nature of interindividual differences in these components. Construct-specific variance in the IAT relating to the construct to be measured (such as implicit attitudes) was concentrated in the compatibility effect on information accumulation (Studies 2 and 3), whereas systematic method variance in the IAT was mapped on differential speed-accuracy settings (Study 3). Implications of these dissociations for process theories of the IAT and for applications are discussed.

Does sunshine prime loyal? Affective priming in the naming task.

Recent work has found an affective priming effect using the naming task: In pronouncing target words, pronunciation latencies were consistently shorter when the target (e.g., loyal) was preceded by an evaluatively congruent (e.g., sunshine) rather than incongruent prime word (e.g, rain). Using the naming task, no affective priming was found in the present studies irrespective of prime-set size and target-set size (Experiment 1), irrespective of stimulus-onset asynchrony (Experiment 2), and even when a nearly exact replication of previous work that demonstrated the effect was conducted (Experiment 3). Finally, bilingual German/English speakers exhibited strong associative priming, but no affective priming, in both the English as well as the German language (Experiment 4). The results show that priming for evaluatively related words is not a general finding.

HMMTree: A computer program for latent-class hierarchical multinomial processing tree models

Latent-class hierarchical multinomial models are an important extension of the widely used family of multinomial processing tree models, in that they allow for testing the parameter homogeneity assumption and provide a framework for modeling parameter heterogeneity. In this article, the computer program HMMTree is introduced as a means of implementing latent-class hierarchical multinomial processing tree models. HMMTree computes parameter estimates, confidence intervals, and goodness-of-fit statistics for such models, as well as the Fisher information, expected category means and variances, and posterior probabilities for class membership. A brief guide to using the program is provided.

Behavioral Components of Impulsivity

Acting in accord with long-term goals requires control of interfering impulses, the success of which depends on several different processes. Using a structural-equation modeling approach, we investigated 5 behavioral components of impulsivity: the control of stimulus interference, proactive interference, and response interference, as well as decisional and motivational impulsivity. Results support the existence of 5 correlated but separable components of impulsive behavior. The present study is the 1st to demonstrate the separability of stimulus and response interference. It also supports the notion that control of response-related interference is not a unitary construct: Response-selection demands were separable from those of withholding or stopping. Relations between behavioral impulsivity components and self-report measures of impulsivity were largely absent. We conclude that as the construct of impulsivity has been extended to describe an increasingly diverse set of phenomena and processes, it has become too broad to be helpful in guiding future research.

Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning.

Whether human evaluative conditioning can occur without contingency awareness has been the subject of an intense and ongoing debate for decades, troubled by a wide array of methodological difficulties. Following recent methodological innovations, the available evidence currently points to the conclusion that evaluative conditioning effects do not occur without contingency awareness. In a simulation, we demonstrate, however, that these innovations are strongly biased toward the conclusion that evaluative conditioning requires contingency awareness, confounding the measurement of contingency memory with conditioned attitudes. We adopt a process-dissociation procedure to separate the memory and attitude components. In 4 studies, the attitude parameter is validated using existing attitudes and applied to probe for contingency-unaware evaluative conditioning. A fifth experiment incorporates a time-delay manipulation confirming the dissociability of the attitude and memory components. The results indicate that evaluative conditioning can produce attitudes without conscious awareness of the contingencies. Implications for theories of evaluative conditioning and associative learning are discussed.

Task-Set Inertia, Attitude Accessibility, and Compatibility-Order Effects: New Evidence for a Task-Set Switching Account of the Implicit Association Test Effect

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response latencies in an evaluative rating task, but not in a color-rating task, were analogously affected, whereas the ratings themselves were not a function of the compatibility of prior IAT blocks. The aftereffects demonstrate reactivity of the IAT; they bear on the mechanisms underlying the IAT and on compatibility-order effects.

Understanding the role of executive control in the Implicit Association Test: Why flexible people have small IAT effects:

The goal of the present research was to investigate the role of three central-executive functions—switching of mental sets, inhibition of prepotent responses, and simultaneous storage and processing (i.e., working-memory capacity)—in accounting for method variance in the Implicit Association Test (IAT). In two studies, several IATs with unrelated contents were administered along with a battery of central-executive tasks, with multiple tasks tapping each of the above executive functions. Method variance was found to be related to the switching factor, but not to the inhibition factor. There was also evidence for a small independent contribution of the working-memory capacity factor. The findings constrain process accounts of the IAT, lending support to an account in terms of task-set switching, and they have consequences for applications.