Kenneth D. Bahn

End-User Contribution to Logistics Value Co-Creation: A Series of Exploratory Studies

ABSTRACT Recently, retailers have been investing in technology-based platforms such as mobile applications to involve more of their customers in logistical value co-creation activities. Therefore, it would be important to guide these efforts by providing the retailers with a list of various consumer logistics value co-creation activities and help them better organize their technological investments by categorizing these functions. The objective of this study is to explore the logistics activities through which the end users can contribute to co-creation of value based on the notions of Service-Dominant Logic. A series of 4 exploratory survey studies revealed 10 end-user logistics functions and important implications for practice.

Heavy vs Light Recycling Behavior: The Influence of Political Concern, Knowledge and Perceived Benefits

This study investigated the hypothesized relationships of the three socio-psychological variables; political concern, knowledge and perceived benefits with recycling behaviors. This study used canonical correlation as the analytical tool to investigate the proposed relationships. The results indicated that knowledge was the best indicator of characterizing heavy from light recyclers. Environmental concerns, a measure of political concern was the strongest predictor of that set and altruistic benefits were stronger than monetary rewards in segmenting heavy from light recyclers by perceived benefits.

Personal Investment Theory: A Tool for Segmenting Markets When Devising Marketing Strategy

This study investigates the efficacy of using Personal Investment Theory to provide a characterization of the target market that can be used as basis for marketing strategy. PIT claims that persons decide which activities to perform because the meaning they create within the context for decision-making motivates them. To illustrate how PIT can be used to create marketing strategy, this study investigates the market for fitness-related products and services. Empirical analysis of survey data shows that the explanatory constructs adapted from PIT can indeed be used to characterize the market for exercise-related products and services in a way that suggests promising implications for marketing strategy.

Popular Musicin Advertising: Does Popular Music In Advertising Influence Consumption Choices?

This study empirically investigated the relationship between attitudes toward popular music in advertising, attitudes toward changing the lyrics to popular songs, and demographics with purchase behavior. Two of three hypothesized relationships found statistical significance. Attitudes toward changing the lyrics to popular songs and demographics provided insight into segmenting the market for products that use popular music in advertising schemes.

The Role of Self-Image as an Ecological Advocate and Attitudes on the Recycling Phenomenon

This paper reports the results of an analysis of the hypothesized relationship between a person’s self concept as an ecological advocate, the propensity to recycle household items, and a person’s attitudes toward recycling and recycling behaviors. The findings of this research suggest that consumers perceive themselves more than ecological advocates as strong recyclers, that is, as people who recycle

Changing Values and Lifestyle to Accommodate a Symbiotic View of Consumer Choice

The Symbiotic paradigm is applied to consumer behavior from a macro perspective. Propositions are formed concerning consumer usage, reusage, and disposition of goods in light of values and lifestyle changes. Implications for future research are discussed.