Kyung Hoon Yang

An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers' Perspectives

Based on customer cognitive, affective and conative experiences in Internet online shopping, this study, from customers’ perspectives, develops a conceptual framework for e-CRM to explain the psychological process that customers maintain a long-term exchange relationship with specific online retailer. The conceptual framework proposes a series of causal linkages among the key variables affecting customer commitment to specific online retailer, such as perceived value (as cognitive belief), satisfaction (as affective experience) and trust (as conative relationship intention). Three key exogenous variables affecting Internet online shopping experiences, such as perceived service quality, perceived product quality, and perceived price fairness, are integrated into the framework. This study empirically tested and supported a large part of the proposed framework and the causal linkages within it. The empirical results highlight some managerial implications for successfully developing and implementing a strategy for e-CRM.

Adoption of information and communication technology: Impact of technology types, organization resources and management style

Purpose – The aim of this paper is to find out: why some organizations adopt ICT later than the others, and whether organizations have different adoption strategies based on the type of ICT.Design/methodology/approach – This paper is an empirical study of the ICT diffusion process between the early and late adopters of relational database and local area network.Findings – The results of the study indicate that there are significant differences between early and late adoption organizations with regard to management characteristics such as the age and interests of the CEO and CIO, and also the adoption process such as the evaluation period and initiation time. However, no significant differences were found in organization resource or corporate strategy factors. Furthermore, the results of the study indicate that there are significant differences in organizational characteristics such as sales volume, organization slack and rewards between the two types of ICT.Research limitations/implications – The sample s...

Comparison of first order predicate logic, fuzzy logic and non-monotonic logic as knowledge representation methodology

Abstract The aim of this paper is to compare first order predicate logic, fuzzy logic and non-monotonic logic as knowledge representation methods. First, we define five properties of knowledge; conceptualization, transfer, modification, integration and decomposition. We also evaluate first order predicate logic, fuzzy logic and non-monotonic logic for the above properties, in the view of accuracy, complexity, and completeness. We then prove that the complexities of the three methods are NP-complete. We use this information to design a heuristic algorithm tested on probabilistic input to evaluate accuracy and completeness. With the results, we compare weaknesses and strengths of each method.

Analysis of the Determinants of Software-as-a-Service Adoption in Small Businesses: Risks, Benefits, and Organizational and Environmental Factors

Cloud computing is a cutting‐edge information technology (IT) that receives computing resources and services from external providers rather than building their own information systems. Software‐as‐a‐Service (SaaS), one of the cloud computing models, has a built‐in best business practice and thus can be useful not only in reinforcing the IT capability of small businesses but also in improving business processes at the same time. The study investigated factors that affect the intention of small companies in Korea to adopt SaaS. The results were that (1) they were more concerned with the security risks than the economic or performance risks, (2) they were trying to improve the business process rather than quality improvement or cost, (3) management support was considered to be more important than the resources or IT capacity for the adoption of SaaS, and (4) they also considered the support of the vendor more important than the support of the government. The result of the study will provide practical strategies for not only small companies considering the adoption of SaaS and vendors supplying SaaS, but also government when setting up policies.

Evolution of Web-Based Shopping Systems: Characteristics and Strategies

This article offers a theoretical analysis of evolutionary processes in WBSS strategies. For that purpose, we propose a research model that shows strategy patterns. Based upon the model, we identified several types of strategies. In our research model, WBSS are classified into four types: (1) general-direct-sales (GDS); (2) general-intermediary-sales (GIS); (3) specialized-direct-sales (SDS); and (4) specialized-intermediary- sales (SIS). On the basis of these four categories of WBSS, we analyze the characteristics of WBSS and suggest five evolution strategies for WBSS, which have implications for both theory and practice. Amazon.com’s strategic movements, such as product line expansion through alliance and acquisition, provide an exemplary case of the evolution of WBSS strategy. We expect that this research will serve as a guide for Internet businesses and as a catalyst for new research agendas relevant to Web-based shopping and electronic commerce.

Comparison of Web-Based Shopping Systems in the UK and Korea

Abstract The world is witnessing an unprecedented expansion of electronic commerce into the global digital economy. As an enabler of new business, Web-Based Shopping Systems (WBSS) are at the heart of the major issues surrounding electronic commerce growth. Their wide use has profoundly altered the ways in which business and customers and business and business interact on the basis of digital transactions. Despite the importance of WBSS, empirical examination has been sparse. This article offers an exploratory analysis of the processes in WBSS usage in different national contexts. For that purpose, we propose a research model that emphasizes organizational and managerial aspects. Based upon the model, we surveyed firms in the UK and Korea. Results show that the major differences in the two countries are in marketing, customer related and strategy factors. Many of the factors in organizational dimensions and technology are similar across the two nations.

Marketing Strategy on S-Commerce Based upon Marketing Mix

This study investigates the factors of the marketing mix in the context of social commerce for building marketing strategies. For this purpose, the authors built the research model, collected actual data, and analyzed the results. The results indicate that (1) experience goods, which were very difficult to sell through e-commerce, are most likely to be sold through social commerce, (2) social commerce users prefer to buy products at low prices through coupons based on smart devices, and (3) the reliability of product/service information provided through social networking sites can directly influence social commerce sales through brand equity and collectivism.This study suggests that social commercefirms can expand their market share by implementing a marketing strategy that allows consumers to obtain sufficient information on discounted goods, focuses on brand differentiation to increase product reliability, and makes social commerce use through offline stores more convenient.

A RFID Based Ubiquitous-Oriented 3rd Party Logistics System: Towards a Blue Ocean Market

Companies have been competing based on how to gain the largest share of the market space, which causes intense competition with industry-wide over-supply, and even profit decrease in the case of shrinking market space. Blue Ocean strategy provides companies with guidelines on how to escape from intense competition over the same market space where there are limited customers with an increasing number of competitors by creating a new market space where there is less competition, if any (Kim & Mauborgne, 2005). Systematic and efficient logistics service has become one of the core support services of ebusinesses, and many innovative strategies utilizing globally expanding Internet technology and e-businesses have been proposed such as new business models with less distribution layers resulting in customer-based logistics, Internet-based logistics, logistics for small-batch production, zero-inventory logistics, and 3rd party logistics (3PL)’ reverse logistics model and GRID services based marketplace model (Bhise et al., 2000; Bruckner & Kiss, 2004; Krumwiede & Sheu, 2002; Lee & Whang, 2001; Lee & Lau, 1999; Simchi-Levi et al., 2004). As a relatively new business model in logistics, 3PL companies provide outsourcing service of transportation, warehousing, freight consolidation, distribution, inventory management, and logistics information systems to companies who used to operate their own logistics network (Kimura, 1998; Rabinovich et al., 1999; Sink & Langley, 1997; Vaidyanathan, 2005). CJ-Global Logistics Service (CJ-GLS) is a late comer in intensively competitive Korean logistics industry. Entered into the 3PL industry from the start, however, it has the largest client bases and ranked fourth in the market due to its strength in market analysis, customer requirement analysis, and constructing logistics information systems (LIS) including successful implementation of radio frequency identification (RFID)-based ubiquitous LIS. This chapter analyzes CJ-GLS’ business model with Blue Ocean strategy to show how a company in the Red Ocean reinforces its competitive advantage to move toward a less competitive new market space by utilizing information technologies. For this case study, we

Measurement of the digital inequality in remote rural areas: case of South Korea

As information technology evolves, the concept of digital divide evolves into the concept of digital inequality. The research aim is to discover if there are different digital inequalities, and to find factors that exacerbate digital inequality in the remote rural areas of South Korea. For our purposes, a model with factors (age, income, education, region, and gender) was tested to show the digital inequality gaps between rural areas of South Korea. We expect that the research findings can be applied to the situations of other countries and used to make digital inequality strategies and policies in improving rural living environments.