Laura Possani

MARKETING DE RELACIONAMENTO E EMPREENDIMENTOS DE ECONOMIA SOLIDÁRIA COM FOCO NO CLIENTE

The idea of solidarity economy aims to strengthen solidarity enterprises with a view to reproduction of social ties. Thus, the aim of this study is to discuss, based on marketing theory, the profile and preferences of customers who are present at the 10th Fair Latin American Solidarity Economy and 21st International Fair of Cooperatives, held in Santa Maria-RS in 2014. The study method consists of a field survey that was made through the application of 140 forms in visiting the Fair public on 18th, 19th and 20th July 2014. The results show that the predominant public were women. The data indicate that the public is willing to spend at the Fair to R

Empreendimentos de economia solidária sob enfoque dos 4 P’s do composto de marketing

50.00 and that prioritize the quality of products upon purchase. Visitors prefer to acquire, to have as a souvenir of Santa Maria-RS, t-shirts and decorative objects, highlighting the Basilica da Medianeira and the Maria Fumaca as the sights they would like to have as a souvenir of the city. The idea of the solidarity in social economy enterprises appear on the social perspective carried out by marketing, which seeks that the relationship with customers to give favorably for both parties.

Educação ambiental no ensino médio: preservação, conscientização e busca pelo conhecimento

The idea of fair, ethical and fair trade is related to a process of trade-oriented appreciation and recognition of the work and the expectations of producers and consumers. Practices that aim to encourage local economy, either within the production or consumption, require well-structured and elaborate marketing strategies. The objective of this paper is to discuss the potential of marketing as a way to promote and strengthen the solidarity economy enterprises through the 4 Ps of marketing mix. The survey was conducted during the 21th and 10th FEICOOP Fair Latin American Solidarity Economy, characterized as a field survey. This study presents a sample of 140 forms applied in the public Monday during the 18th, 19th and 20th of July 2014 The results indicate that the public believes that the internet is the best place for dissemination of products, very good considering the idea of a website for dissemination. We conclude that the solidarity economy enterprises producer is primarily responsible for conducting the four elements that make up the marketing mix.