Tonia Magali Moraes Brum

MARKETING DE RELACIONAMENTO E EMPREENDIMENTOS DE ECONOMIA SOLIDÁRIA COM FOCO NO CLIENTE

The idea of solidarity economy aims to strengthen solidarity enterprises with a view to reproduction of social ties. Thus, the aim of this study is to discuss, based on marketing theory, the profile and preferences of customers who are present at the 10th Fair Latin American Solidarity Economy and 21st International Fair of Cooperatives, held in Santa Maria-RS in 2014. The study method consists of a field survey that was made through the application of 140 forms in visiting the Fair public on 18th, 19th and 20th July 2014. The results show that the predominant public were women. The data indicate that the public is willing to spend at the Fair to R

Empreendimentos de economia solidária sob enfoque dos 4 P’s do composto de marketing

50.00 and that prioritize the quality of products upon purchase. Visitors prefer to acquire, to have as a souvenir of Santa Maria-RS, t-shirts and decorative objects, highlighting the Basilica da Medianeira and the Maria Fumaca as the sights they would like to have as a souvenir of the city. The idea of the solidarity in social economy enterprises appear on the social perspective carried out by marketing, which seeks that the relationship with customers to give favorably for both parties.

Desempenho Importador do Segmento de Moda Praia Brasileiro: Uma Proposta de Análise

The idea of fair, ethical and fair trade is related to a process of trade-oriented appreciation and recognition of the work and the expectations of producers and consumers. Practices that aim to encourage local economy, either within the production or consumption, require well-structured and elaborate marketing strategies. The objective of this paper is to discuss the potential of marketing as a way to promote and strengthen the solidarity economy enterprises through the 4 Ps of marketing mix. The survey was conducted during the 21th and 10th FEICOOP Fair Latin American Solidarity Economy, characterized as a field survey. This study presents a sample of 140 forms applied in the public Monday during the 18th, 19th and 20th of July 2014 The results indicate that the public believes that the internet is the best place for dissemination of products, very good considering the idea of a website for dissemination. We conclude that the solidarity economy enterprises producer is primarily responsible for conducting the four elements that make up the marketing mix.

Critérios de desempenho dos países compradores baseado nas exportações brasileiras: uma proposta de análise

The extensive Brazilian littoral combined with a culture of its use as a means of entertainment provided to the country the emergence of several companies specializing in the production and marketing of swimwear. However, there is a group of customers looking for imported products, even in this segment. Thus, this study aimed to characterize the import of Brazilian womens swimwear, which is investigating its importance and participation in the international context and the need for knowledge innovation to maintain importer’s market, supported by the content documentation’s analysis and theme with official data collected in the site Aliceweb of the Brazilian Ministry of Development, Industry and Foreign Trade. A final result of the study we obtain a table with 20th source countries and the behavior of purchase, where in 2009, China was considered the exponent with 60.9% of the amount imported parts purchased 110,945, average value US

Proposta de Automação Industrial em uma Empresa Fabricante de Borrachas Escolares

3.31 FOB, performance and growth in purchase price trend variable.

EXPERIMENTAÇÃO ANIMAL: O DESENVOLVIMENTO DE UMA NOVA PERCEPÇÃO HUMANA

O objetivo deste artigo foi o de estabelecer criterios que possibilitem caracterizar o desempenho dos paises compradores, baseando-se nos resultados das exportacoes brasileiras. Para realizar o estudo, o segmento utilizado foi o de moda praia feminina, investigando qual e a sua importância em termos de mercado para o Brasil. Como resultado, estabeleceu-se um perfil baseado em sete criterios de analise. Para tanto, o estudo baseou-se em dados secundarios quantitativos e oficiais, disponibilizados pelo Ministerio do Desenvolvimento, Industria e Comercio Exterior do Brasil, do periodo entre 2005 ate 2009. Constatou-se que, em 2009, apenas os 10 principais importadores da moda praia brasileira totalizaram 73,3% das exportacoes, sendo 79,3% em tres estados do pais.O primeiro semestre do ano concentrou 83,3% da quantidade exportada, e o preco mediano apresentou crescimentos consecutivos. Com base nos criterios estabelecidos, estruturou-se uma tabela com os 100 principais paises compradores e o seu perfil, concluindo-se que os Estados Unidos e o principal expoente, com 36,3% da quantidade exportada, valor medio US

Canais de comercialização para empreendimentos econômicos solidários: a ótica da distribuição no contexto das Feiras de Economia Solidária

7.75 FOB, perfil comprador habitual, performance de compra em declinio, tendencia de preco variavel e valor agregado baixo.