Laurent Bourdeau
Laval University
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Publication
Featured researches published by Laurent Bourdeau.
International Journal of Organizational Analysis | 2010
Pascal Paillé; Laurent Bourdeau; Isabelle Galois
Purpose – The purpose of this paper is to propose to test a research model to gain a better understanding of the connection between perceived support, trust, satisfaction, intention to quit and citizenship at the organizational level.Design/methodology/approach – A total of 355 white‐collar employees were recruited among alumni of a business school in France. Structural equation modeling was used to test the predicted relationships.Findings – Except for the relation between perceived organizational support (POS) and intention to leave, study results showed strong support in favour of the different hypothetical relations in the research model.Research limitations/implications – The results are based on a single sample and a transversal research design. For these reasons, the data should be approached with caution.Practical implications – The paper highlights the importance of considering trust over and above organizational efforts directed at supporting employees through a show of appreciation for their co...
Journal of Retailing and Consumer Services | 2002
Laurent Bourdeau; Jean-Charles Chebat; Christian Couturier
Abstract What values are underlying the use of Internet? An empirical study (N=358) shows five value factors: social, utilitarian, hedonic, learning and purchasing on the Internet. World Wide Web users score significantly higher on social and learning value, while E-mail users tend to value more a communication experience rather than a learning experience. Theoretical and practical implications are proposed.
Journal of Cultural Heritage Management and Sustainable Development | 2012
Pascale Marcotte; Laurent Bourdeau
Purpose – The purpose of this paper is to find out if Destination Marketing Organizations (DMOs), in charge of promoting World Heritage Sites (WHS), use the World Heritage label in their electronic promotional tools, and if so, do promotional arguments include considerations linked to sustainable development.Design/methodology/approach – A quantitative and qualitative study was conducted of web site content created by local, regional and national DMOs representing 120 organizations of World Heritage Cities member cities.Findings – Results show that Western European cities are the primary users of the World Heritage label in their promotional material. Cities that obtained their label less than ten years ago use it more often for promoting tourism. Concurrently a significant theme associated with WHS categorisation is the presentation of a must‐see “tourism product”. Conversely the advertising contains little information about the protection of the site or sustainable development actions undertaken since t...
Environment and Behavior | 2003
Laurent Bourdeau; Jean-Charles Chebat
An empirical study in a university museum (N = 480), where signage was experimentally manipulated and where the style of the works of art was controlled for, showed the following results. The location influences the recall of the titles: The titles of the works located in the middle section were better recalled than those at both ends. Location plays a minor role in the recall of paintings. Signage enhances the recall of titles in only the entrance hall; it has no effects or reduces recall of titles for the remaining halls. Similarly, signage has no effects on the recall of paintings, mostly because visitors tend to pay more attention to the realization of their task than to the exhibits. It is reasoned that recall of information is conditioned by cognitive mapping of the environment.
Museum Management and Curatorship | 2001
Laurent Bourdeau; Jean-Charles Chebat
Overview During this exploratory research, undertaken at a Canadian art gallery, the present authors studied the relationship between the movement of visitors and the effects attributable to the design of its display galleries. These data were gathered from a sample of 60 visitors to this art gallery when exhibiting contemporary abstract works of art. Two experimental situations were created whereby the flow of traffic was reversed for one half of the sample. The analysis of these data was undertaken from qualitative observations made by the researchers and from the sketches made then on a plan of the art gallery of the pathways followed by the subjects. The results tend to show that the design of the physical environment, and its architectural characteristics, have a significant influence on the movement of visitors.
Loisir et Société / Society and Leisure | 2005
Pascale Marcotte; Laurent Bourdeau; Jean Pagé
Résumé Cet article traite des valeurs que des touristes provenant de milieux urbains accordent à la villégiature en forêt. Les résultats de cette recherche exploratoire proviennent d’entrevues effectuées dans des groupes de discussion auprès d’une douzaine de touristes. C’est à partir de l’approche expérientielle qui propose que les valeurs se forment à travers l’interaction entre l’objet et l’individu que nous avons relevé cinq valeurs propres à la villégiature en forêt. Les valeurs accordées à un séjour de villégiature en forêt sont les valeurs utilitaire, hédoniste, esthétique, sociale et de liberté. Ce type de villégiature permet notamment aux individus d’accéder aux loisirs et au repos, de vivre des sensations de plaisir, de retrouver des membres de leur entourage, d’apprécier le paysage et de se détacher du quotidien.
Management & Avenir | 2010
Pascale Marcotte; Laurent Bourdeau
Management & Avenir | 2011
Pascale Marcotte; Laurent Bourdeau; Erick Leroux
Téoros. Revue de recherche en tourisme | 2006
Pascale Marcotte; Laurent Bourdeau; Maurice Doyon
International Journal of Business and Emerging Markets | 2010
Hamid Yeganeh; Pascale Marcotte; Laurent Bourdeau