Loredana Volpe

Alla ricerca del valore della filiera vitivinicola: verso la formulazione di un modello di analisi

Measuring the value of the wine productive chain: toward the development of a model of analysis - This study presents the theoretical construct named extended productive chain as a model that may possibly be used in order to express and measure the value of the multiple relationships and interrelationships existing among economic activities. When applied to the wine productive chain, the model shows the relevance and value that the latter is able to create because of its effects on both some linked productive chains (e.g. bottles, tops, labels), and other correlated ones (e.g. publishing, food and beverage, tourism). This value is also due to its intangible components (e.g. reputation, made in Italy image worldwide). Besides, the present study sheds light on some criticalities related to the Italian wine productive chain, whose relational components may turn from synergic factors into channels of contagion and diffusion of negative effects among different productive chains. Thus, this contribution leads to reflect about the need for institutional actors, professional associations, and firms to develop and strengthen their planning skills in order to protect and re-create the value induced by the wine productive chain within a changing environment over time.

Sustainability, Stakeholders and Business Editorial

Over the past 20 years, there has been an increasing attention on the drivers of value in organizations. Both the strategic management literature and practice have remarked on the importance for managers to be aware of the impact of firm activities, products and services on both the external and internal environment and, more generally, on all firm stakeholders. The emergence of the notions of “sustainable development” and “sustainability” reflects a profound change in global thinking, which forces firms to move beyond trade-offs between business and society. At the macro level, sustainable development advocates the interconnection among three inextricable principles, those of environmental protection, social equity and economic prosperity. These principles are reflected in the World Commission on Environment and The original definition of sustainable development as development that “meets the needs and aspirations of the present without compromising the ability of future generations to meet their own needs” (WCED, 1987, p. 43).