Luis Felipe Machado do Nascimento

A produção mais limpa como geradora de inovação e competitividade

This paper results from a research for a Master in Business Administration dissertation. Its objective is to disclose results related with the adoption of strategies of Cleaner Production (CP), as a manner of beginning to adapt agronomical activity to new patterns of healthy and cleaner products, demanded by the consuming market, and that culminated with the generation of innovations and competitiveness for the firm. The research method was the case study. The research was made in a farm called Fazenda Cerro do Tigre (FCT), located in Alegrete, RS, Brazil, which deals with the irrigated rice cropping. The results indicate that when the firm begins to concern about the environmental issues and adopts strategies of Cleaner Production, it begins to make good use of a continuous improvement process, which propitiates the appearance of innovations in all segments (process, product and management). As an import conclusion, it is possible to say that the CP adoption facilitates the generation of innovations. The innovations, by their turn, facilitate the attainment of the competitiveness.

Logística reversa de defensivos agrícolas: fatores que influenciam na consciência ambiental de agricultores gaúchos e mineiros

In recent years, legal and social pressures in favor of environmental affairs have increased in several countries, including Brazil. If, before, concerns were mainly focused on large polluting companies, nowadays, the agricultural sector is also influenced by this matter. Considering this scenario, this study aims to identify which are the main factors that lead rural producers to perform the milk run process. In order to evaluate this process, questionnaires were sent to 398 farmers (residents in Rio Grande do Sul and Minas Gerais States), producers of soybean, coffee, tobacco, beans and strawberry. We analyzed both environmental and legal issues. In order to achieve the objective proposed, a quantitative approach was adopted, using multiple regression analysis. In the regression model estimated, it was observed that, in the process of collecting packaging, three questions were related to environmental awareness: i) handling pesticides and current legislation, ii) adoption of new technology and practices, and iii) risks to human health. Empirical findings in environmental awareness receive strong interference of factors relating to the handling of pesticides and current legislation.

A gestão dos resíduos de equipamentos eletroeletrônicos (REEE) e as consequências para a sustentabilidade : as práticas de descarte dos usuários organizacionais

This study aimed to analyze the main environmental, social and economic management of organizational practices arising from Waste Electrical and Electronic Equipment (WEEE). The methodology applied was a multiple case study conductedin three large organizations in the metropolitan region of Porto Alegre (RS), two public and one private. Data were collected through direct observation and semi-structured interviews with the managers of these organizations. The results show that compared to public institutions investigated the allocation of WEEE takes a focus on economic gain from the sale at auction, but the process has serious flaws as not having a real guarantee on the real target and the actual environmental and social consequences generated by these residues. Regarding the private institution, this is driven by gains in image and compliance with laws, yet is the only one that applies a proper disposal of these wastes. It was also observed that the decision about which department should manage the WEEE is fundamental for defining the consequences for the sustainability of these practices. Finally, it is observed that the management of WEEE is still early and that much remains to be done to make this process efficient and sustainable.

GREEN SUPPLY CHAIN: PROTAGONISTA OU COADJUVANTE NO BRASIL?

Environmental issues began to be introduced more frequently in corporate business. As for the supply chain, Green Supply Chain Management (GSCM) emerges as a new approach to corporate responsibility towards the environment. This article aims to analyze the diffusion of the GSCM concept and practices in the Brazilian scenario. To do that, we conducted interviews with experts on the subject of the supply chain in the area of Management in Brazil. The results show that the reasons for the slow development of the concept may relate to characteristics of the domestic market, corporate focus on internal aspects, lack of strict legislation, and low consumer pressure. Experts notice, however, good prospects for the future of discussions on the subject in the Country, due to the National Solid Waste Policy, pressure from the international market, and the search for environmental certification. This study sought to foster further discussions on GSCM in Brazil.

Gestão ambiental regional: usando o IAD Framework de Elinor Ostrom na "análise política"da gestão ambiental da região metropolitana de Porto Alegre

O trabalho apresenta uma “analise politica” do gerenciamento do meio ambiente em uma regiao metropolitana brasileira, partindo do Institutional Analysis and Development (IAD) Framework. Analisa-se como e possivel gerenciar os problemas de uma regiao metropolitana, cujas unidades administrativas independentes, os municipios, devem atuar coordenadamente para obter um resultado positivo para a regiao. Para tanto, revisam-se os conceitos de “analise politica” e o Institutional Analysis and Development (IAD) Framework, efetua-se pesquisa secundaria das arenas e suas interacoes na regiao e, ainda, entrevistam-se 41 atores da rede politica de gerenciamento ambiental da regiao metropolitana em questao. Como resultado, foi construido um quadro institucional do gerenciamento da regiao, baseado no IAD Framework. Neste, se identificam resultados da acao em forma de rede para a gestao de problemas especificos locais, com programas e acoes. Identifica-se, tambem, uma interacao entre os atores do sistema do meio ambiente e atores do novo sistema de recursos hidricos, sendo este ultimo uma peca fundamental no caso da poluicao hidrica da Regiao Metropolitana.

The Influence of the Actor Network on the Innovative Process of Transgenic Soybean in Rio Grande Do Sul, Brazil

Rio Grande do Sul was the first Brazilian state to plant genetically modified soybean. The sowing occurred in 1998 with Roundup Ready soybean seeds from Monsanto smuggled from Argentina. The aim of this study is to investigate how this innovative process of planting transgenic soybean came about in Rio Grande do Sul based on the actor network involved in the period 1998 to 2003. Although the innovative process has been discussed in the literature on innovation management since the work of Schumpeter, there is still no clear understanding of the issues of interests and power that involve the innovative process. Given this, from within the literature we have sought a perspective that would understand the innovative process as being political. We adopted Actor Network Theory as a base for the discussion of the primary and secondary data obtained regarding the controversy surrounding transgenic soybean in RS. The results point to the existence of two translation chains that contribute towards the formation of actor networks.

Caminhos e desafios para a inserção da sustentabilidade socioambiental na formação do administrador brasileiro

As caracteristicas da sustentabilidade socioambiental tem um efeito profundo no modo como as instituicoes academicas devem gerar conhecimento para inclui-la nos seus objetivos, pois, dentre os papeis da academia, destaca-se a geracao de pesquisa interdisciplinar e de conhecimento cientifico, baseada na resolucao de problemas na sociedade. Neste ensaio argumenta-se que as instituicoes brasileiras de ensino que formam administradores necessitam ampliar a base epistemologica atual para serem capazes de resolver, de modo mais completo, as questoes relacionadas a sustentabilidade socioambiental. Dessa forma, o objetivo e de refletir sobre o processo para a geracao de arranjos de conhecimentos voltados a insercao da sustentabilidade socioambiental nos cursos de Administracao brasileiros, procurando avancar em relacao as pesquisas ja desenvolvidas sobre o tema, tendo-as como base. Foram analisados artigos da literatura nacional e internacional que tratam do tema, buscando identificar a situacao atual da insercao da sustentabilidade na formacao dos administradores. O escopo teorico que embasa este artigo esta focado no pensamento complexo, conforme a visao de Edgar Morin. Assim, este artigo busca relacionar as ideias sobre complexidade com proposicoes de autores que visualizam as relacoes entre as estruturas e os processos, visando propor bases para a construcao de arranjos no conhecimento para a sustentabilidade, com caracteristicas pluralistas e reflexivas, para os cursos brasileiros de administracao. A contribuicao que se espera com este artigo para a pratica da administracao e fornecer um ponto inicial de reflexao, necessitando, para sua continuidade, buscar com os diferentes atores, que pensam e executam o ensino e a pesquisa em administracao, percepcoes e conhecimentos sobre a construcao deste caminho em direcao a insercao da sustentabilidade socioambiental na formacao dos administradores brasileiros, de forma plural e reflexiva. Como implicacoes sociais deste trabalho e seus impactos na sociedade, espera-se propor diferentes caminhos para atender os problemas complexos da realidade, relacionando-se com um mundo dinâmico e interdependente, gerando um conhecimento plural, que se harmonize com as complexas mudancas que estao ocorrendo neste mundo.

Organic wine production: the case of Bodega Colomé in Argentina

Purpose – The purpose of this paper is to be a teaching case about organic wine in Argentina, in a sustainable perspective, showing the advantages that this country has related to others in terms of organic and biodynamic production of wine. It shows also the potential of this kind of production, and its limitations, using for that the case of Bodega Colome, owned by Donald Hess, a global wine producer.Design/methodology/approach – This paper uses case study methodology; this is an adequate approach, as Argentina has some specific characteristics (geography, labor and other conditions) that makes it unique. The information about Bodega Colome was obtained from secondary data such as academic articles, specialized magazine articles, web sites about wine production, and an interview conducted with the General Manager of Bodega Colome, Caspar Eugster, in July, 2009.Findings – Organic and biodynamic wine production are discussed as an alternative to the traditional production in developing countries, specific...

Planejamento estratégico de tecnologia para PMEs: o caso de empresa de autopeças no Rio Grande do Sul

This paper proposes to test the characteristics of a framework for strategic management of technology, to be applied in the case of a medium-sized enterprise that produces autoparts in Rio Grande do Sul, Brazil. Through the strategic planning of technology it is possible to map the technological features of a firm and to identify its weak points. The methodology involves the investigation of several stages of the framework: 1) definition of the problem, 2) mapping of the external environment, 3) analyses of the firms technological capability, 4) ability to transform information into solutions for problems, 5) definition of technological strategy and finally, 6) development and management of the project. The results suggest that most of the stages of the strategic planning framework are followed in this firm. However, except for the project, all the other stages are quite informal (non structured). Internal relations are usually based on people contacts and not formally organized. The information flow is also quite fragile and supported by staffs efforts; there is no systematic communication. This kind of procedure emphasizes the technological informality of the firm.

Políticas organizacionais para incentivar bicicletas na mobilidade urbana em Porto Alegre, Rio Grande do Sul

The aim of this study was to identify the incentive policies developed by organizations in Porto Alegre/RS to encourage the use of bicycle as a mean of transportation. We also investigated whether these incentives are linked to social and socioenvironmental management programs. Finally, we examined if these influenced workers on the decision to use cycling to commute to work. The survey found that bicycle racks, changing rooms, showers, lockers, tool kit and promotional marketing are some of the components of policies to encourage the use of bicycles. It was observed that most of the studied organizations did not link their social and environmental policies with the practices to encourage the use of bicycles. Regarding cyclists, it was observed that policies encouraging the use of bicycles have positive results in choosing this mean as urban mobility. This work shows the relevance to introduce means of transport that promote better physical and mental health to the population, to help address mobility problems, the use of public spaces, and contribute to reducing the emission of air pollutants.