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Dive into the research topics where Marcelo Bronzo is active.

Publication


Featured researches published by Marcelo Bronzo.


International Journal of Information Management | 2013

Improving performance aligning business analytics with process orientation

Marcelo Bronzo; Paulo Tarso Vilela de Resende; Marcos Paulo Valadares de Oliveira; Kevin McCormack; Paulo Renato de Sousa; Reinaldo Lopes Ferreira

Abstract How to align business analytics with process orientation initiatives and how management can influence a synergistic accomplishment of these two elements in order to streamline organizational performance is a foremost managerial issue. By means of a quantitative research effort, a study was designed to investigate the relationships among these constructs. Empirical data were collected in 2011 from a survey of 368 large and mid-sized industrial and service companies headquartered in Brazil. A quantitative analysis was performed, and both the reliability and validity of the scales were evaluated prior to using structural equation modeling. The results demonstrate that the direct effects among BPO, analytical indicators and performance can be taken as statistically significant. The findings also demonstrate that BPO and analytical indicators can be taken as predictors of performance. The paper discusses these results and their managerial implications, as well as some research paths for future studies on the topic.


Management Decision | 2012

Planning, capabilities, and performance: an integrated value approach

Marcelo Bronzo; Marcos Paulo Valadares de Oliveira; Kevin McCormack

Purpose – How do planning and capabilities affect operational performance? This paper aims to formulate hypotheses comprising correlations amongst those constructs in an integrated approach for industrial companies, considering the source, make and deliver process areas.Design/methodology/approach – Based on a survey of 164 Brazilian industrial companies, analysis of data was conducted including descriptive statistics, evaluation of a research models internal scale reliability, statistical construct path analysis, and structural equation modeling.Findings – The findings indicate that planning and capabilities must be taken as inter‐related initiatives that jointly influence operations performance. Significant correlations were found amongst these constructs in the source, make and deliver process areas. The model tested on this study was able to explain 84 percent of the variation in the overall performance of the companies sampled.Research limitations/implications – The reference model was tested using ...


Rae-revista De Administracao De Empresas | 2004

Relacionamentos colaborativos em redes de suprimentos

Marcelo Bronzo

Some of the most recent tendencies observed in supply chain management practices – such as strategic outsourcing, differentiation, specialisation and collaborative arrangements – are being driven by firms interested in optimising logistic coordination in a scenario of increasing customisation and complexity in the business world. The supplier and client strategic segmentation processes in a SCM context represent an opportunity to enhance the creation of collaborative environments that may foster the quality of services and products offered to final customers along with a reduction in production and logistical costs. This article, therefore, highlights the fact that segmentation strategies in certain partnership relations and quasi-market relationships can perhaps bring about a better infrastructure relationship to sustain collaborative practices between economic agents and, consequently, favour sustained competitiveness in the production chain.


RAE eletrônica | 2005

O institucionalismo e a abordagem das interações estratégicas da firma

Marcelo Bronzo; Luiz Honório

O artigo apresenta o desenvolvimento de uma perspectiva multidisciplinar para o estudo do comportamento das empresas e demais instituicoes economicas no capitalismo contemporâneo. A partir de um extenso levantamento bibliografico sobre o tema, este trabalho procura integrar contribuicoes oriundas de tres abordagens teoricas fundamentais a tematica do institucionalismo - a economia dos custos de transacao, a perspectiva evolucionista e a abordagem das interacoes estrategicas da firma. Em conjunto, essas abordagens oferecem contribuicoes relevantes para uma analise mais robusta sobre a importância das capacidades relacionais das firmas no contexto dos novos arranjos produtivos, em especial no contexto das redes organizacionais.


Rae-revista De Administracao De Empresas | 2015

RELACIONAMENTOS COLABORATIVOS E DESEMPENHO COMPETITIVO DE EMPRESAS BRASILEIRAS

Mariana Ribeiro De Castro; Marcelo Bronzo; Paulo Tarso Vilela de Resende; Marcos Paulo Valadares de Oliveira

Interorganizational collaborative relationships represent potential sources of competitive advantage, especially in the context of critical processes management in supply chains. Collaboration between companies can be critical to minimize the risk of opportunistic behavior between partners and to influence the optimal use of complementary resources between economic agents. The purpose of this paper is to describe the nature of the relationship between supply chain collaboration and competitive performance, evaluating the effect of information systems and technology as moderators of the relationship between collaboration and performance. Using structural equation modeling to analyze data from a sample of 368 Brazilian companies, it was found that collaboration positively influences the company’s competitive performance and information systems and technologies act as moderators in the relationship between collaboration and performance.Interorganizational collaborative relationships represent potential sources of competitive advantage, especially in the context of critical processes management in supply chains. Collaboration between companies can be critical to minimize the risk of opportunistic behavior between partners and to influence the optimal use of complementary resources between economic agents. The purpose of this paper is to describe the nature of the relationship between supply chain collaboration and competitive performance, evaluating the effect of information systems and technology as moderators of the relationship between collaboration and performance. Using structural equation modeling to analyze data from a sample of 368 Brazilian companies, it was found that collaboration positively influences the company’s competitive performance and information systems and technologies act as moderators in the relationship between collaboration and performance.


Journal of Technology Management & Innovation | 2016

A Framework for the Strategic Management of Science & Technology Parks

Juliane de Almeida Ribeiro; Agnaldo Keiti Higuchi; Marcelo Bronzo; Ricardo Teixeira Veiga; Adriana de Faria

Science and technology parks (STPs) have been playing an increasingly influential role in the stimulation and growth of the knowledge economy. However, the spread of STPs faces relevant challenges, such as the development of robust performance management systems, able to demonstrate results and indicate improvement opportunities. Thereby, this paper proposes a theoretical model of performance management, which combines premises of the Service-Dominant Logic (S-D Logic), the Balanced Scorecard (BSC) and the General Hierarchical Model (GHM). Based on a multiple-case exploratory and qualitative study, relevant information about the strategic planning and management of these projects were extracted and paved the way for the construction of a performance hierarchical model composed of five perspectives, according to the BSC. Considering the outcomes, it is expected that the proposed model provide useful insights for the consolidation of a framework for the strategic management of science and technology parks.


Rae-revista De Administracao De Empresas | 2015

Collaborative relationships and competitive performance of Brazilian companies

Mariana Ribeiro De Castro; Marcelo Bronzo; Paulo Tarso Vilela de Resende; Marcos Paulo Valadares de Oliveira

Interorganizational collaborative relationships represent potential sources of competitive advantage, especially in the context of critical processes management in supply chains. Collaboration between companies can be critical to minimize the risk of opportunistic behavior between partners and to influence the optimal use of complementary resources between economic agents. The purpose of this paper is to describe the nature of the relationship between supply chain collaboration and competitive performance, evaluating the effect of information systems and technology as moderators of the relationship between collaboration and performance. Using structural equation modeling to analyze data from a sample of 368 Brazilian companies, it was found that collaboration positively influences the company’s competitive performance and information systems and technologies act as moderators in the relationship between collaboration and performance.Interorganizational collaborative relationships represent potential sources of competitive advantage, especially in the context of critical processes management in supply chains. Collaboration between companies can be critical to minimize the risk of opportunistic behavior between partners and to influence the optimal use of complementary resources between economic agents. The purpose of this paper is to describe the nature of the relationship between supply chain collaboration and competitive performance, evaluating the effect of information systems and technology as moderators of the relationship between collaboration and performance. Using structural equation modeling to analyze data from a sample of 368 Brazilian companies, it was found that collaboration positively influences the company’s competitive performance and information systems and technologies act as moderators in the relationship between collaboration and performance.


Rae-revista De Administracao De Empresas | 2015

Relaciones colaborativas y desempeño competitivo de empresas brasileñas

Mariana Ribeiro De Castro; Marcelo Bronzo; Paulo Tarso Vilela de Resende; Marcos Paulo Valadares de Oliveira

Interorganizational collaborative relationships represent potential sources of competitive advantage, especially in the context of critical processes management in supply chains. Collaboration between companies can be critical to minimize the risk of opportunistic behavior between partners and to influence the optimal use of complementary resources between economic agents. The purpose of this paper is to describe the nature of the relationship between supply chain collaboration and competitive performance, evaluating the effect of information systems and technology as moderators of the relationship between collaboration and performance. Using structural equation modeling to analyze data from a sample of 368 Brazilian companies, it was found that collaboration positively influences the company’s competitive performance and information systems and technologies act as moderators in the relationship between collaboration and performance.Interorganizational collaborative relationships represent potential sources of competitive advantage, especially in the context of critical processes management in supply chains. Collaboration between companies can be critical to minimize the risk of opportunistic behavior between partners and to influence the optimal use of complementary resources between economic agents. The purpose of this paper is to describe the nature of the relationship between supply chain collaboration and competitive performance, evaluating the effect of information systems and technology as moderators of the relationship between collaboration and performance. Using structural equation modeling to analyze data from a sample of 368 Brazilian companies, it was found that collaboration positively influences the company’s competitive performance and information systems and technologies act as moderators in the relationship between collaboration and performance.


RAE eletrônica | 2005

El institucionalismo y el abordaje de las interacciones estratégicas de la firma

Marcelo Bronzo; Luiz Honório

O artigo apresenta o desenvolvimento de uma perspectiva multidisciplinar para o estudo do comportamento das empresas e demais instituicoes economicas no capitalismo contemporâneo. A partir de um extenso levantamento bibliografico sobre o tema, este trabalho procura integrar contribuicoes oriundas de tres abordagens teoricas fundamentais a tematica do institucionalismo - a economia dos custos de transacao, a perspectiva evolucionista e a abordagem das interacoes estrategicas da firma. Em conjunto, essas abordagens oferecem contribuicoes relevantes para uma analise mais robusta sobre a importância das capacidades relacionais das firmas no contexto dos novos arranjos produtivos, em especial no contexto das redes organizacionais.


RAE eletrônica | 2005

Institutionalism and the strategic firm interactions approach

Marcelo Bronzo; Luiz Honório

O artigo apresenta o desenvolvimento de uma perspectiva multidisciplinar para o estudo do comportamento das empresas e demais instituicoes economicas no capitalismo contemporâneo. A partir de um extenso levantamento bibliografico sobre o tema, este trabalho procura integrar contribuicoes oriundas de tres abordagens teoricas fundamentais a tematica do institucionalismo - a economia dos custos de transacao, a perspectiva evolucionista e a abordagem das interacoes estrategicas da firma. Em conjunto, essas abordagens oferecem contribuicoes relevantes para uma analise mais robusta sobre a importância das capacidades relacionais das firmas no contexto dos novos arranjos produtivos, em especial no contexto das redes organizacionais.

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Marcos Paulo Valadares de Oliveira

Universidade Federal do Espírito Santo

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Luiz Honório

Universidade Federal de Minas Gerais

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Ricardo Silveira Martins

Universidade Federal de Minas Gerais

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Kevin McCormack

Universidade Federal de Minas Gerais

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Claudia Xavier Cavalcanti

Universidade Federal do Espírito Santo

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Laura Thomaz e Serra

Universidade Federal de Minas Gerais

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Agnaldo Keiti Higuchi

Universidade Federal de Minas Gerais

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Juliane de Almeida Ribeiro

Universidade Federal de Minas Gerais

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Kevin McCormack

Universidade Federal de Minas Gerais

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