Marcelo da Silva Schuster

Scale of consumer loyalty for organic food

Purpose – The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has been done to develop a scale to measure loyalty to this market. The purpose of this paper is to propose and validate a scale based on consumers’ loyalty literature and on the particular features of the organic market. Design/methodology/approach – Data from 604 consumers were obtained through a web-based survey, which was used to analyze the structural equation in the AMOS software, in order to validate the proposed scale model. Findings – A one-dimensional validated scale consisting of eight questions and showing high composite reliability level (0.95) was used to measure consumer loyalty to organic food. The herein used sample presented mean True Organic Loyal (4.36) and standard deviation (0.62); these values depict Brazilians high loyalty to this food type. Research limitations/implications – The research was conducted and validated in Brazil and it ...

MBI-GS: APLICAÇÃO E VERIFICAÇÃO PSICOMÉTRICA NA REALIDADE BRASILEIRA

O presente estudo tem por objetivo verificar a aplicacao da escala MBI-GS ( Maslach Burnout Inventory) e suas tres dimensoes (exaustao, cinismo e eficacia no trabalho) em um hospital publico brasileiro com uma populacao de servidores da area medica e administrativa, caracterizando assim o uso da versao General Survey . A amostra considerada para efeito das analises realizadas foi de 173 profissionais, atraves da aplicacao de questionario estruturado. Os dados foram submetidos a analises quantitativas (analise fatorial exploratoria, confiabilidade, teste de correlacao e regressao). Os resultados apontam para a aplicabilidade da escala, apos procedimentos fatoriais, a escala ficou com 15 variaveis permanecendo com tres fatores, apresentando uma confiabilidade de 0,87. A sindrome Burnout correlacionou-se a percepcao de Saude dos trabalhadores, confirmando relacao causal na saude dos trabalhadores. O estudo contribui para o estudo de Burnout no Brasil com a aplicacao da MBI-GS de forma inedita em um Hospital Publico.

Orientação da gestão sustentável de uma empresa química com atividade internacional

The search for new business possibilities, either through international activities and capture niche markets appear as a distinct trend among organizations that target growth. For this growing number of organizations intent on investing in new issues related to values such as citizenship, ethics and environmental concerns. There is the adoption of a more responsive to the community or even the acceptance of responsibility for the impacts of their production processes, inserting themselves in what was initially called the Social Responsibility within the business context and developed the concept of Elkington (1998) generated a discussion about a new movement that was called a sustainable paradigm. It was observed generally that sustainable management is still very close to supporting tools and not as part of the construction of corporate strategy although it is possible to realize that they seek a greater involvement in this direction when they start to review their strategies. This question can be perceived at different levels between the companies, but which shows the issue is the lack of direct indicators for investment and sustainable return. Sustainable management proved to be a source of opportunity for overseas business for the companies studied, as preparation for work with environmental legislation, global requirements, raw materials and environmentally friendly processes organizations prepared to market in the global sphere, and Brazil note that the innovative products for their production process and / or alternative raw material still do not get the spotlight. Acting in a sustainable manner enables the development of strategies agreed with conscious posture and changes in cultural terms in general, which can create new opportunities for those who can keep up with the global business scenario.

Oldenburg Burnout Inventory - validação de uma nova forma de mensurar Burnout no Brasil

This study sought to validate the Oldenburg Burnout Inventory (OLBI) measurement scale in Brazil. The methodology included data collection through a quantitative survey with 273 people. Structural equation modeling was used for data analysis. The scale was validated after being subjected to all statistical assumptions, reducing the original 16 to 13 variables resulting in an enhanced measurement capacity of the Burnout syndrome than the original scale. This study contributes a scale adapted to Brazil to study the health of the worker, since it provides a way to measure a syndrome responsible for problems of various types, with impacts both inside and outside organizations.

Estressado, vá às compras? A investigação da compra compulsiva como estratégia de enfrentamento de burnout (Stressed, go to shopping? The investigation of compulsive buying as Burnout coping strategy)

According some research about impulsive purchase behavior and or compulsive, this behavior can arise or be associated with the stress of the workplace. In view of this premise, the present study aim to contribute to the investigation of relationship between Burnout and compulsive purchasing behavior. For data collection was applied an online survey, resulting in a sample consisting of 273 respondents; for data analysis was used structural equation and AMOS software. The results contradict the obvious, it was identified that the increased exhaust inhibits the desire to strike a balance through the shopping. This study also contributes identifing that the consequences of burnout syndrome go beyond the work environment, influencing the willingness of people to perform even activities that reduce stress, such as make purchases. Keywords: Compulsive buying behavior.Burnout.Consumer.Stress.

VALIDAÇÃO E INVESTIGAÇÃO DA RELAÇÃO ENTRE COMPORTAMENTO COMPULSIVO DE COMPRA E CONSUMISMO

O presente artigo objetiva validar duas medidas de mensuracao, uma de comportamento compulsivo e outra de consumismo e posterior verificacao da relacao entre elas. Alem disso, verificou a interpretacao das questoes das escalas por genero, visto que ha indicios de diferencas na percepcao e no comportamento entre homens e mulheres. A metodologia incluiu a aplicacao de uma survey online para 319 pessoas e analise por meio de equacoes estruturais multigrupo. Verificou-se que o comportamento compulsivo de compra nao possui relacao de causalidade com o consumismo. O pressuposto de que o comportamento compulsivo e maior nas mulheres nao se confirmou nessa amostra e o consumismo e igual para homens e mulheres. As duas escalas foram validadas e a analise comprovou diferenca na percepcao de variaveis por genero, indicando que essa metodologia auxilia na identificacao de pontos nao verificados em analises estatisticas

Gestão sustentável: desafios ou oportunidades em organizações internacionalizadas?

O contexto organizacional esta tomando uma postura mais sensivel aos problemas ambientais e sociais ou mesmo a aceitacao da responsabilidade sobre os impactos causados por seus processos produtivos, inserindo-se no que foi chamado inicialmente de Responsabilidade Social dentro de um contexto empresarial e evoluiu ao conceito difundido por Elkington (1998) gerando a discussao em torno de um novo movimento que foi chamado de paradigma sustentavel. O tema apresenta-se no limiar de novas oportunidades para as organizacoes, com isso o objetivo deste estudo foi verificar: de que forma empresas com atuacao internacional incluem a gestao sustentavel em seus negocios? Os resultados do estudo foram obtidos a partir de entrevistas semi-estruturadas, com os principais gestores de tres grandes organizacoes. Observou-se que a gestao sustentavel ainda esta muito ligada a ferramentas de apoio e nao como parte da construcao da estrategia das empresas apesar de ser possivel perceber que as mesmas buscam um envolvimento maior neste sentido quando passam a rever suas estrategias. A gestao sustentavel se mostrou como fonte de oportunidade para negocios no exterior para as empresas estudadas, ja que a preparacao para atuacao com legislacao ambiental, exigencias globais, materias-primas e processos ecologicamente corretos preparou as organizacoes a comercializarem em esfera global.