Luciana Flores Battistella

Electronic Ticketing System As a Process of Innovation

Considering the increased complexity in the competitive landscape, innovation is the keyword of the post-industrial era, and in order to be attained by the enterprises, it requires new strategies, capabilities and competencies. Considering this scenario this study included analysis of improvements achieved with the implementation of the e-ticketing system in a case of public transport in major cities of southern Brazil categorized as cases β and γ. Furthermore, it aimed to ascertain whether the improvements in information management provided by electronic ticketing qualify it as an innovation. The research was based on the theoretical model of innovation described in Tables 1, 2, 3, 4 in order to guide the research activities described. Qualitative data was collected through interviews and document analysis. The collected information was analyzed using content analysis and the amount of vehicles and passengers in the cities covered by the survey were used as secondary data. The characteristic effects of innovation were found to be in line with the results of e-ticketing in the cases analyzed, making this system a way to attain innovation. In accordance with the guidelines set for this study, it is worth emphasizing that the impacts of the e-ticketing system were considered innovative, not the system itself, because electronic billing was a means to achieve innovation and not an innovation per se.

O Impacto da Abordagem de Vendas na Aceitação de Produtos com Inovações Tecnológicas

With the intention to verify the influence of sales approaches in the process of acceptance and use of products with technological innovations, a survey using the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) was made. Through structural equation modeling, it was identified the relationships among the three sales approaches (competition focus, product focus and customer focus) and the constructs of the model (perceived usefulness, perceived ease, attitude to use, intention to use, current use and normative pressure). The results confirmed six of the twelve hypotheses: a strategy focused on competition interferes with the relationship between utility and attitude of use (H1b) and the relationship between normative pressure and purchase intention (H6); strategy with focus on product interferes with relations between utility usage and attitude (H2a), facility and purchase intent (H3B), fun attitude and usage (H5a) and attitude and purchase intention (H7). It is concluded, therefore, that the relationship between acceptance and sales strategies, and purchase new products is moderate and that the most efficient strategy in this case is focused on the product.

Competencias del gestor hospitalario; estudio en un hospital público brasileño

This study aimed to identify know hospital manager’s’ competencies (knowledge, skills and attitudes), so the objectives were: to identify the most important competences according to the professionals; measure what skills are most developed in these professionals, and find which competences need to be improved. A descriptive study was made, using the Lazarotto model (2001) with 24 managers of a Brazilian public hospital. The data showed that, typically, those skills identified as most important are also the most developed - IT professionals. However, there are several gaps in the skills of hospital managers, and the main skills are: public health policies, information systems, development planning, strategic management. The skills that need to be developed most are: work force management, to be an agent of innovatiion and change, troubleshooting, and management programs designed to motivate the team. Finally, the attitudes withthe biggest gaps are being a leading educator, developing initiative and autonomy of the team, encouraging the creativity of staff and community groups to be creative and encouraging teamwork. In short, the work served as an initial analysis to identify gaps in the training of professionals and pointed out that among the three types of skills, attitude of the group is considered the most important by professionals and therefore deserves the most greater attention.

THE INFLUENCE OF THE GREEN INNOVATION IN THE SEARCH OF COMPETITIVE ADVANTAGE OF ENTERPRISES OF THE ELECTRICAL AND ELECTRONIC BRAZILIAN SECTORS

This study aimed to verify how the adoption of green innovations influences in the obtention of competitive advantage of companies in the electrical and electronic Brazilian sectors. Quantitative in nature, the study adopted the conceptual model proposed by [Chen et al. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339]. Using as target population companies linked to the Brazilian Association of Electrical and Electronics Industry (ABINEE), the sample consisted of 113 organisations representing 20.62% of this population. The results showed that the level of adoption of innovative green practices among the participating companies is high and that the relationship between products innovation and green processes and the achievement of competitive advantage is significant, but at a moderate level.

MBI-GS: APLICAÇÃO E VERIFICAÇÃO PSICOMÉTRICA NA REALIDADE BRASILEIRA

O presente estudo tem por objetivo verificar a aplicacao da escala MBI-GS ( Maslach Burnout Inventory) e suas tres dimensoes (exaustao, cinismo e eficacia no trabalho) em um hospital publico brasileiro com uma populacao de servidores da area medica e administrativa, caracterizando assim o uso da versao General Survey . A amostra considerada para efeito das analises realizadas foi de 173 profissionais, atraves da aplicacao de questionario estruturado. Os dados foram submetidos a analises quantitativas (analise fatorial exploratoria, confiabilidade, teste de correlacao e regressao). Os resultados apontam para a aplicabilidade da escala, apos procedimentos fatoriais, a escala ficou com 15 variaveis permanecendo com tres fatores, apresentando uma confiabilidade de 0,87. A sindrome Burnout correlacionou-se a percepcao de Saude dos trabalhadores, confirmando relacao causal na saude dos trabalhadores. O estudo contribui para o estudo de Burnout no Brasil com a aplicacao da MBI-GS de forma inedita em um Hospital Publico.

Vantagem competitiva das empresas: qual a influência da inovação verde?

Nas ultimas decadas, o aumento da concorrencia, devido a entrada de novas organizacoes no pais e o maior nivel de exigencia dos consumidores, faz com que as empresas busquem novas formas de satisfazer os clientes, atendendo suas necessidades com qualidade a fim de alcancar a sobrevivencia dos negocios. Assim, a questao ambiental e a busca de competitividade passam a serem questoes problematizadas na sociedade, nas instituicoes e por esse estudo. O objetivo principal desse trabalho e identificar se a inovacao verde influencia positivamente a vantagem competitiva das empresas. Para tanto, foi utilizado como instrumento de coleta de dados o modelo de Chen, Lai e Wen (2006), referente a Inovacao Verde, dividindo-a em Inovacao do Produto Verde e Inovacao do Processo Verde, e Vantagem Competitiva. Os resultados alcancados mostram que as empresas consideram que a Inovacao do Processo Verde e o construto que mais impacta na Vantagem Competitiva. Considerando as medias obtidas com as respostas dos questionarios, o construto Inovacao do Produto Verde alcancou a maior media, seguido da Inovacao de Processo Verde e da Vantagem Competitiva. De forma geral, os respondentes da pesquisa mostraram-se preocupados com a questao ambiental, tanto no desenvolvimento de produtos como no processo de operacao, e estao voltados para a busca de vantagem competitiva atraves de praticas ambientais responsaveis.

ATRIBUTOS IMPORTANTES PARA O CONSUMIDOR DE AUTOMÓVEIS: CLASSIFICAÇÃO EM FUNÇÃO INSTRUMENTAL OU EXPRESSIVA

This paper has as main purpose to identify what attributes are important in the process of buying an automobile and if was possible to classify them in instrumental function or expressive function. In order to answer this question, a quantitative research was done with 400 automobile owners. The results showed that whit 20 attributes proposed the most important are: resistance, stability, after sale services and comfort items. And the less important are: luggage size, model, brand, status. Through factorial analyze the attributes are grouped in seven factors: 1) comfort items, internal space and security items instrumental function; 2) after sale service, quality and service – expressive function; 3) repair quality, repair price and valorization expressive function; 4) resistance and stability instrumental function; 5) color and model instrumental function; 6) potency and status – instrumental and expressive function; 7) price, luggage size and brand instrumental and expressive function. So, this study showed that are a strong tendency to attributes are grouped in factor whit the same function.

AVALIAÇÃO DOS SERVIÇOS DE SAÚDE: UMA PESQUISA COM USUÁRIOS DE UNIDADES BÁSICAS VINCULADAS AO PROGRAMA PRÓ-PET SAÚDE

A atual pesquisa objetivou avaliar o impacto do programa PRO-PET-Saude na qualidade dos servicos prestados e na satisfacao dos usuarios dos servicos de saude basica da cidade de Santa Maria, estado do Rio Grande do Sul (RS). Para isso, realizou-se uma pesquisa quantitativa e descritiva com 373 usuarios de dez Unidades Basicas de Saude (UBS) vinculadas ao PRO-PET-Saude, por meio de uma adaptacao da Escala SERVQUAL proposta por Parasuraman, Zeithaml e Berry (1998) para avaliacao dos servicos e da Escala de Satisfacao de Oliver (1997) para averiguar a satisfacao dos usuarios. Na analise das medias e desvios-padroes entre cada UBS pesquisada, identificou-se que, de modo geral, as UBS foram bem avaliadas. Com relacao ao impacto do perfil dos usuarios, verificou-se que esse perfil gerou um impacto significativo na avaliacao sobre os servicos prestados pelas UBS. Dessa forma, os resultados encontrados podem servir de base para a constante melhoria dos servicos publicos de saude ofertados pelas UBS atuantes no PRO-PET-Saude em Santa Maria/RS, pois revelou a avaliacao dos usuarios sobre diversos aspectos no atendimento.

Estressado, vá às compras? A investigação da compra compulsiva como estratégia de enfrentamento de burnout (Stressed, go to shopping? The investigation of compulsive buying as Burnout coping strategy)

According some research about impulsive purchase behavior and or compulsive, this behavior can arise or be associated with the stress of the workplace. In view of this premise, the present study aim to contribute to the investigation of relationship between Burnout and compulsive purchasing behavior. For data collection was applied an online survey, resulting in a sample consisting of 273 respondents; for data analysis was used structural equation and AMOS software. The results contradict the obvious, it was identified that the increased exhaust inhibits the desire to strike a balance through the shopping. This study also contributes identifing that the consequences of burnout syndrome go beyond the work environment, influencing the willingness of people to perform even activities that reduce stress, such as make purchases. Keywords: Compulsive buying behavior.Burnout.Consumer.Stress.

VALIDAÇÃO E INVESTIGAÇÃO DA RELAÇÃO ENTRE COMPORTAMENTO COMPULSIVO DE COMPRA E CONSUMISMO

O presente artigo objetiva validar duas medidas de mensuracao, uma de comportamento compulsivo e outra de consumismo e posterior verificacao da relacao entre elas. Alem disso, verificou a interpretacao das questoes das escalas por genero, visto que ha indicios de diferencas na percepcao e no comportamento entre homens e mulheres. A metodologia incluiu a aplicacao de uma survey online para 319 pessoas e analise por meio de equacoes estruturais multigrupo. Verificou-se que o comportamento compulsivo de compra nao possui relacao de causalidade com o consumismo. O pressuposto de que o comportamento compulsivo e maior nas mulheres nao se confirmou nessa amostra e o consumismo e igual para homens e mulheres. As duas escalas foram validadas e a analise comprovou diferenca na percepcao de variaveis por genero, indicando que essa metodologia auxilia na identificacao de pontos nao verificados em analises estatisticas