Marcio Luiz Marietto

STRATEGY AS PRACTICE: A DISCUSSION OF THE EPISTEMOLOGICAL APPROPRIATION OF HISTORICAL-CULTURAL ACTIVITY THEORY BY THE ACTIVITY-BASED VIEW

As an approach in development, Strategy as Practice appropriates other theories with ontological and epistemological assumptions that converge for the construction of their analytical body. Therefore, in this discipline, the assumptions of the Structurationist and Historical-Cultural Activity Theory are to be found as grounded frameworks. This theoretical essay puts forward an argument concerning the appropriation of the Historical-Cultural Activity Theory by the Activity-Based View that figures as one of the analytical epistemological structures of Strategy as Practice. The analytical procedure is guided by the central aim of stimulating the debate about the ontological and epistemological assumptions of assimilation between one theory and the other added goal to dismantle an argument concerning the Ontology of Strategic Practice. The results of the analytical argument reveal that there is adequate ontological and epistemological coherence in the incorporation of the Historical-Cultural Activity Theory by the Activity-Based View.