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Dive into the research topics where Marco Hubert is active.

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Featured researches published by Marco Hubert.


Management Information Systems Quarterly | 2010

Are there neural gender differences in online trust? an fMRI study on the perceived trustworthiness of ebay offers

René Riedl; Marco Hubert; Peter Kenning

Research provides increasing evidence that women and men differ in their decisions to trust. However, information systems research does not satisfactorily explain why these gender differences exist. One possible reason is that, surprisingly, theoretical concepts often do not address the most obvious factor that influences human behavior: biology. Given the essential role of biological factors-and specifically those of the brain-in decisions to trust, the biological influences should naturally include those related to gender. As trust considerations in economic decision making have become increasingly complex with the expansion of Internet use, understanding the related biological/brain functions and the involvement of gender provides a range of valuable insights. To show empirically that online trust is associated with activity changes in certain brain areas, we used functional magnetic resonance imaging (fMRI). In a laboratory experiment, we captured the brain activity of 10 female and 10 male participants simultaneous to decisions on trustworthiness of eBay offers. We found that most of the brain areas that encode trustworthiness differ between women and men. Moreover, we found that women activated more brain areas than did men. These results confirm the empathizing- systemizing theory, which predicts gender differences in neural information processing modes. In demonstrating that perceived trustworthiness of Internet offers is affected by neurobiology, our study has major implications for both IS research and management. We confirm the value of a category of research heretofore neglected in IS research and practice, and argue that future IS research investigating human behavior should consider the role of biological factors. In practice, biological factors are a significant consideration for management, marketing, and engineering attempts to influence behavior.


Communications of The Ais | 2017

Using Psycho-physiological Interaction Analysis with fMRI Data in IS Research: A Guideline

Marco Hubert; Marc Linzmajer; René Riedl; Mirja Hubert; Peter Kenning; Bernd Weber

The integration of neuroscientific methods in Information Systems(IS) research to better understand how the brain interacts with IS relevant context has gained in importance. Many papers that highlight the potential of neuroIS and that discuss methodological issues associated with using functional brain imaging already exist. However, neuroIS researchers have to keep in mind that the emergence of complex mental processes such as trust in IS contexts is based on activity in a network of brain regions rather than on activity in one area alone. Accordingly, we introduce psycho-physiological interaction (PPI) analysis, a technique that one can use to analyze fMRI data. Specifically, we review how one can conduct PPI analysis, provide a concrete research example, and show how this analysis can inform IS trust research. Thus, we introduce neuroIS Researchers working in the domain of functional brain imaging to advanced fMRI analyses methods and show, based on the example of trust, how These methods can enhance our understanding of the nature of IS constructs.


Journal of Economic Psychology | 2015

Debt out of control: The links between self-control, compulsive buying, and real debts

Anja Achtziger; Marco Hubert; Peter Kenning; Gerhard Raab; Lucia A. Reisch


WiSt - Wirtschaftswissenschaftliches Studium | 2009

Self-Service Technologies

Marco Hubert; Peter Kenning


Psychology & Marketing | 2013

Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging

Marco Hubert; Mirja Hubert; Arnd Florack; Marc Linzmajer; Peter Kenning


Journal of Business Research | 2017

Flag up! – Flagship products as important drivers of perceived brand innovativeness

Marco Hubert; Arnd Florack; Rafael Gattringer; Tim Eberhardt; Ellen Enkel; Peter Kenning


international conference on information systems | 2012

Introducing Connectivity Analysis to NeuroIS Research

Marco Hubert; Marc Linzmajer; René Riedl; Peter Kenning; Mirja Hubert


Journal of Economic Psychology | 2015

The neural underpinnings of performance-based incentives

Tina Strombach; Marco Hubert; Peter Kenning


Marketing Review St. Gallen | 2009

Consumer neuroscience the effect of retail brands on the perception of product packaging

Marco Hubert; Mirja Hubert; Jens Sommer; Peter Kenning


ACR North American Advances | 2011

Compulsive Buying - Also a Male Problem?

Mirja Hubert; Marco Hubert; Oliver B. Büttner

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Marc Linzmajer

University of St. Gallen

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René Riedl

Johannes Kepler University of Linz

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