Maria Jeznach

Consumers’ interests in sweets with health-promoting properties and their selected determinants

The aim of the study was to examine to what degree the consumers’ attitudes towards food and health influence their interest in sweets with special health-promoting properties, and to evaluate the effect of age, gender, education and family income on the interest in this kind of sweets. The research was carried out on a representative sample of 1000 adult Polish consumers. The survey instrument consisted of questions assessing consumers’ interest in sweets, their preferences and attitudes towards sweets, paying attention to sweets labeled as having specific nutritional properties, and acceptance of additional ingredients aimed at improving health properties of sweets. The research revealed that over half of the population declared no interest in new chocolate-coated products with special health properties. Moreover, almost 4/5 of respondents did not pay attention to or buy any sweets labeled as having specific nutritional properties. The most accepted components improving health properties of sweets were vitamins, then fibre and minerals. The declared sweetness preferences did not show any statistically significant correlation with the consumers’ interest in sweets with health-promoting properties. Significantly higher number of respondents who did not use food as a reward and who could not formulate their opinions on health effect of sweets, declared attention paid to sweets labeled as having health-promoting properties or purchase of these products.

Charakterystyka porównawcza zachowań nabywczych polskich konsumentów mięsa na tle porównań międzynarodowych

Meat is one of the basic foodstuffs, which in modern times arouses a lot of controversy. On the one hand, appreciates its nutritional values, especially the content high in protein, minerals and vitamins. On the other hand, it is considered that the excessive intake can contribute to the formation of civilization diseases. The aim of the article was to analyze the purchasing behavior of Polish consumers of fresh meat in general and pork, poultry and beef. Particular attention was paid to the choice of the place of purchase, the evaluation of the frequency of purchase, as well as the factors determining the choice of different types of meat by consumers. Also evaluated the impact of the manufacturers decision-making by consumers purchase meat. It was found that regardless of the type of meat, increases the importance of specialist butcher shops. The analysis of association proved that consumers are making decisions about the purchase of meat draw attention primarily on its price, overall appearance and color. Synopsis. Mieso jest jednym z podstawowych produktow zywnościowych, ktory we wspolczesnych czasach wzbudza wiele kontrowersji. Z jednej strony docenia sie jego walory odzywcze, a szczegolnie zawartośc pelnowartościowego bialka, związkow mineralnych i witamin. Z drugiej strony uwaza sie, ze jego nadmierne spozycie moze przyczynic sie do powstawania chorob cywilizacyjnych. Celem artykulu byla analiza zachowan nabywczych polskich konsumentow miesa świezego ogolem, miesa wieprzowego, drobiowego i wolowego w Polsce na tle wybranych przykladow pochodzących z innych krajow. Szczegolną uwage zwrocono na wybor miejsca zakupu, ocene czestotliwości nabywania, a takze na czynniki determinujące wybor poszczegolnych rodzajow mies przez konsumentow. Oceniono rowniez wplyw producenta na podejmowanie decyzji przez konsumentow o zakupie miesa. Stwierdzono, ze w Polsce, niezaleznie od rodzaju miesa, wzrasta popularnośc specjalistycznych sklepow miesnych, czego nie odnotowuje sie w innych krajach. Przeprowadzona analiza asocjacji dowiodla, ze polscy konsumenci podejmując decyzje o nabyciu miesa zwracają przede wszystkim uwage na jego cene, wygląd ogolny oraz barwe.

Assess the Usefulness of Advertising Space in the Promotion of Hotel Service

Reklamy towarzyszą nam niemal wszedzie, jednak niektore miejsca ich ekspozycji wydają sie bardziej przez nabywcow doceniane. W przeprowadzonych badaniach stwierdzono, ze konsumenci postrzegają przydatnośc reklamy uslug hotelarskich w roznych miejscach w dośc zroznicowany sposob. Za najbardziej przydatne, zdaniem badanych, uznano reklamy uslug hotelarskich zamieszczane w internecie oraz w katalogach. Za przydatnością tych miejsc opowiedzialo sie az 80% badanych. Jednocześnie reklama w internecie uznana zostala przez badanych za najlepsze źrodlo informacji o uslugach hotelarskich.

CONSUMERS’ BEHAVIOURS RELATED TO PACKAGING AND THEIR ATTITUDES TOWARDS ENVIRONMENT

The aim of the research was to establish the relationship between the attitude of consumers towards the environment and their behaviours when choosing food products taking into consideration their packaging. This relationship was established according to gender, age and the educational level of the consumers. Questionnaire study was carried out in 2010 within 548 adults from Warsaw. Participants were asked questions on attitudes towards environment and behaviours related to reduction of packaging waste. Frequency, factor and cluster analysis were used. Signifi cantly more women than men agreed that buying pro ducts in larger packages and beverages in glass bottles can reduce the amount of garbage. Over twice more people with positive attitude claimed not buying food in disposable plastic or paper packaging. Negative attitude fostered doing nothing to minimize waste packaging. Attitudes towards the environment have had signifi - cant impact on the choice of food packaging. More positive attitudes favoured the reduction of the amount of packaging waste. Thus, environmental campaigns focused on attitudes and environmentally relevant use of food packing are required.