Mariana Bassi Sutter
University of São Paulo
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Publication
Featured researches published by Mariana Bassi Sutter.
Apresentação | 2014
Mariana Bassi Sutter; Edison Fernandes Polo; Maria Laura Ferranty MacLennan
The study sought to understand which attributes of the country of origin image are source of international competitive advantage in the context of Brazilian fashion. From the theoretical framework related to competitive advantage, country of origin image, Brazilianness and their attributes in fashion, we conducted exploratory research with a qualitative approach. The results suggest that the image of Brazil is understood by the international fashion market in accordance with the attributes of the literature. However (i) in fashion, market still does not have a steady concept on the image of Brazil, (ii) Brazilianness attributes in fashion can be a source of competitive advantage in international trades if they are communicated, promoted and understood by the international market; finally, (iii) among the eight Brazilianness trendy attributes identified in the literature, four were highlighted as differentiators: shape and volumes, colors, prints and lifestyle.
African Journal of Business Management | 2014
Mariana Bassi Sutter; Eduardo Vasconcellos; Edison Fernandes Polo
Revista Brasileira de Marketing | 2015
Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Carolina Cristina Fernandes; Moacir Miranda de Oliveira Jr
Future Studies Research Journal: Trends and Strategies | 2015
Mariana Bassi Sutter; Maria Laura Ferranty Mac Lennan; Gabriela Pelegrini Tiscoski; Edison Fernandes Polo
Revista de Gestão Social e Ambiental | 2016
Bárbara Galleli; Mariana Bassi Sutter; Maria Laura Ferranty MacLennan
Revista ESPACIOS | Vol. 37 (Nº 06) Año 2016 | 2016
Mariana Bassi Sutter; Maria Adriana de A. P. Camargo; Vivian Iara Strehlau; Edson Crescitelli
RAM. Revista de Administração Mackenzie | 2016
Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Edison Fernandes Polo; Vivian Iara Strehlau
RAM. Revista de Administração Mackenzie | 2016
Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Edison Fernandes Polo; Vivian Iara Strehlau
RAM. Revista de Administração Mackenzie | 2016
Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Edison Fernandes Polo; Vivian Iara Strehlau
Rad | 2015
Mariana Bassi Sutter; Simone Ruchdi Barakat; Silvye Ane Massaini; Maria Cecília Galante Porto; Bernadete de Lourdes Marinho
Collaboration
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Maria Laura Ferranty MacLennan
Escola Superior de Propaganda e Marketing
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