Network


Latest external collaboration on country level. Dive into details by clicking on the dots.

Hotspot


Dive into the research topics where Mariana Bassi Sutter is active.

Publication


Featured researches published by Mariana Bassi Sutter.


Apresentação | 2014

Atributos da imagem do país de origem como fonte de vantagem competitiva: estudo no segmento internacional da moda brasileira

Mariana Bassi Sutter; Edison Fernandes Polo; Maria Laura Ferranty MacLennan

The study sought to understand which attributes of the country of origin image are source of international competitive advantage in the context of Brazilian fashion. From the theoretical framework related to competitive advantage, country of origin image, Brazilianness and their attributes in fashion, we conducted exploratory research with a qualitative approach. The results suggest that the image of Brazil is understood by the international fashion market in accordance with the attributes of the literature. However (i) in fashion, market still does not have a steady concept on the image of Brazil, (ii) Brazilianness attributes in fashion can be a source of competitive advantage in international trades if they are communicated, promoted and understood by the international market; finally, (iii) among the eight Brazilianness trendy attributes identified in the literature, four were highlighted as differentiators: shape and volumes, colors, prints and lifestyle.


African Journal of Business Management | 2014

Internationalization strategies adopted by Natura in Latin America and Europe: An exploratory study with an emerging market company

Mariana Bassi Sutter; Eduardo Vasconcellos; Edison Fernandes Polo


Revista Brasileira de Marketing | 2015

Country of Origin Image and Foreign Markets Strategy: Analysis of the Brazilian Cosmetics Company Natura

Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Carolina Cristina Fernandes; Moacir Miranda de Oliveira Jr


Future Studies Research Journal: Trends and Strategies | 2015

Brazilianness: a Look at the Multiple Faces of the Brazilian National Identity

Mariana Bassi Sutter; Maria Laura Ferranty Mac Lennan; Gabriela Pelegrini Tiscoski; Edison Fernandes Polo


Revista de Gestão Social e Ambiental | 2016

SUSTENTABILIDADE NA MODA BRASILEIRA: OPORTUNIDADES E DESAFIOS NO MERCADO INTERNACIONAL

Bárbara Galleli; Mariana Bassi Sutter; Maria Laura Ferranty MacLennan


Revista ESPACIOS | Vol. 37 (Nº 06) Año 2016 | 2016

A Apropriação da Imagem de um País Emergente na Construção de uma Marca Europeia: Estudo de Caso L´Occitane au Brésil

Mariana Bassi Sutter; Maria Adriana de A. P. Camargo; Vivian Iara Strehlau; Edson Crescitelli


RAM. Revista de Administração Mackenzie | 2016

Diferenciação e Competitividade da Oferta de Moda Brasileira no Mercado Internacional

Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Edison Fernandes Polo; Vivian Iara Strehlau


RAM. Revista de Administração Mackenzie | 2016

DIFERENCIACIÓN Y COMPETITIVIDAD DE LA OFERTA DE MODA BRASILEÑA EN EL MERCADO INTERNACIONAL

Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Edison Fernandes Polo; Vivian Iara Strehlau


RAM. Revista de Administração Mackenzie | 2016

DIFFERENTIATION AND COMPETITIVENESS OF BRAZILIAN FASHION OFFER IN INTERNATIONAL MARKET

Mariana Bassi Sutter; Maria Laura Ferranty MacLennan; Edison Fernandes Polo; Vivian Iara Strehlau


Rad | 2015

ESTUDO SOBRE A UTILIZAÇÃO DE ATRIBUTOS DA IDENTIDADE CULTURAL BRASILEIRA COMO FONTE DE VANTAGEM COMPETITIVA NO SEGMENTO DE MODA

Mariana Bassi Sutter; Simone Ruchdi Barakat; Silvye Ane Massaini; Maria Cecília Galante Porto; Bernadete de Lourdes Marinho

Collaboration


Dive into the Mariana Bassi Sutter's collaboration.

Top Co-Authors

Avatar
Top Co-Authors

Avatar

Maria Laura Ferranty MacLennan

Escola Superior de Propaganda e Marketing

View shared research outputs
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Top Co-Authors

Avatar
Researchain Logo
Decentralizing Knowledge